Program Overview
Master of Business Administration
MBA with a specialisation in Digital Technology.
MBA in Digital Technology for the leaders of tomorrow
Digitalisation is taking on an increasingly important role in management. Globalisation, the demand for technological innovation and its compatibility are additional factors that reinforce the necessity for managers to obtain a technical, skilled mindset. Consequently, management know-how in digitalisation and transformation is increasingly in demand.
During our MBA in Digital Technology, you will be trained to become a highly qualified manager to meet these challenges and recognise and implement future-oriented, innovative technologies.
At UE, this MBA in digital technology is distinguished by its seminar- style lectures, where content is delivered to students through interactive workshops featuring numerous practical group exercises. The approach is application-oriented and future-focused, offering students a sought-after digital technology degree.
Curriculum
MBA in Digital Technology
Delivered across three semesters, the MBA Digital Technology curriculum provides students with a broad knowledge of business management through modules such as Strategic Vision and Innovation Management before diving into two specialised modules Analytic Tools and Techniques in Business as well as Fundamentals in Business Analytics and AI in the second and third semesters.
Those who study our MBA in Digital Technology will gain in-demand skills in the business administration and tech fields thanks to a comprehensive curriculum taught by expert faculty.
Key facts about the MBA in Digital Technology
- Language: English
- Classes are typically scheduled between Wednesdays & Saturdays.
- Location: UE Innovation Hub (Potsdam)
Admission Requirements
- Completed application form
- Bachelor’s degree (at least 180 ECTS)
- English language skills (at least B2 level)
- 1 year of professional experience after the last academic degree
- Diploma / Bachelor certificate & language certificate.
- CV & letter of motivation
- Copy of your passport
Fees
- EU applicant: € 970 monthly
- Non-EU applicant: €12,900 yearly
Semesters & Credits
- You study for 3 semesters in English and gain 90 ECTS.
Career Perspectives
With an MBA in Digital Technology, you can go into senior manager positions or team lead functions across a broad range of industries such as finance, music, eComm or SaaS cooperations.
As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry you may have.
Spotlight "Fundamentals in Business Analytics and AI"
In the "Fundamentals in Business Analytics and AI" module, students will embark on a journey to understand the transformative potential of Data Science and Artificial Intelligence (AI) in the business world. They will explore the diverse use cases and opportunities of Data Science projects across various domains, learning to assess their value and impact. The module delves into the crucial roles of Data Management and Data Governance, ensuring students grasp the importance of data quality, reliability, and compliance. Students will also gain insights into the risks associated with data security for business applications and explore strategies to safeguard sensitive information. On the AI front, students will describe the basic principles and terminologies, identify its business applications, and learn innovative and efficient ways to implement AI solutions. By the end of this module, students will be well-equipped to leverage Data Science and AI technologies effectively, making data-driven decisions and driving innovation in business contexts.
Career Perspectives
You will be equipped with the highest level of professional expertise, scientific methodological skills and distinctive social skills - an increasingly important prerequisite for a successful career path. With the MBA Digital Technology you are perfectly prepared for demanding management positions. Depending on your individual focus, your field of application will be in middle to top management of nationally and internationally operating companies. The following career prospects are available to you after successful completion of the programme:
- Highly qualified expert in innovative technologies
- Leadership and Management in the areas of digitalisation and transformation
Practice-oriented Study Programme
Our MBA with a specialisation in Digital Technology provides students with an optimal transfer of knowledge - the corresponding special module is always offered in parallel to each basic business management module so that students can immediately apply what they have learned to the special area being taught. We promote your competences in the field of management both scientifically and application-oriented. You will learn the essential management qualifications in the core disciplines of business administration, in the field of technology as well as digitalisation and transformation.
Student Satisfaction
We regularly ask our students about their UE experience. Read more about what it means to study at the University of Europe for Applied Sciences.
Cooperation Partners
Students benefit from the university’s collaborations with a range of leading companies and cultural institutions.
Learn from our Experts
... and get to know your future professors.
Prof. Dr. Werner Frese
Learn from our economics expert Prof. Dr. Werner Frese and start your Master’s degree at the University of Europe for Applied Sciences.
Prof. Dr. Wolfgang Merkle
Learn from our marketing expert Prof. Dr. Wolfgang Merkle and study Marketing Management at the University of Europe for Applied Sciences.
