Program Overview

MSc Marketing International Programme

The "M.Sc. Marketing International Programme" is an exclusive postgraduate degree of the University of Law Business School (ULaw) offered abroad within the academic partnership with the University of Europe for Applied Sciences (UE) on the UE Campus in Hamburg. Students will start their academic journey with the ULaw degree "M.Sc. Marketing International Programme" and after 12 months continue with the UE degree "Marketing Management". Graduated of this unique double degree will obtain 2 degrees - a British one (ULaw) and a German one (UE).

Curriculum

During your 12 months at ULaw, you will gain deeper insights into modules such as "Global Business Strategy", "Innovation Management in a Digital Age" and "Success Through Business Ethics". At UE, you will also receive a deep dive into "Internal Marketing & Culture Shaping" and "Sales Excellence".

Key Facts

• Campus: UE in Hamburg, Germany
• Fees:
  • EU applicant standard: €854 per month
  • Non-EU applicant Standard: €12,000 1st year
• Start, Language & Credits:
  • ECTS: 120
  • Language: English
  • Start: January, June, September
  • Location: Hamburg (Germany)
  • Classes are typically scheduled between Wednesdays & Saturdays

Career Perspectives

The M.Sc. “Marketing International Programme” equips you with the Skills and competencies for a wide range of marketing and business careers, including digital communications and customer behaviours and management positions within a wider business context.

Admission Requirements

• Completed application form
• Diploma / Bachelor certificate & – language certificate
• CV & letter of motivation
• Copy of your passport

Programme Structure

The "MSc Marketing International Programme" at UE Hamburg, in cooperation with the ULAW University, spans over 24 months. The first 3 months comprise a preparatory programme designed to equip you with essential skills for success. You will then spend 12 months studying at ULAW, followed by 9 months at UE. This unique structure allows you to earn two degrees in just two years—one from the UK and one from Germany—providing an international education in project management.

Spotlight Module: "Internal Marketing & Culture Shaping"

The module "Internal Marketing & Culture Shaping" equips students with essential knowledge to cultivate a strong internal corporate culture. They learn to integrate culture into strategic development processes, understanding that 'Culture eats Strategy for Breakfast'. Students grasp the critical role of employees as brand ambassadors and explore how entrepreneurial processes shape company identity. They also gain insights into strategic project and change management, applying these principles to market and customer-focused organizations. The module prepares students to evolve into strategic marketing decision-makers capable of leading customer-centric and competitive organizations effectively.

What happens after your studies?

Upon completion of your MSc Marketing International Programme, you will be exceptionally prepared for a successful career with your dual degree. You will emerge as a proficient authority in marketing and business matters, equipped with top-tier qualifications that are crucial for driving project success across diverse industries and organizations. Below are several roles where you can leverage your expertise:

• Global Marketing Manager
• Digital Marketing Manager
• Communication Manager
• Market Researcher
• Media Buyer
• Business Owner

Studying in Hamburg

Studying the Master's degree programme in Marketing at our Hamburg campus is an outstanding opportunity for anyone aspiring to excel in the field of marketing. As a bustling business metropolis and cultural hub, Hamburg provides a vibrant environment to develop marketing skills. The city's diverse industries, including media, logistics, and finance, offer ample opportunities for practical experience and the application of marketing principles. Moreover, Hamburg's strategic position as a major port city and global trade hub presents unique advantages for students interested in international marketing and global business operations. Immersing themselves in Hamburg's dynamic business landscape, students will gain valuable insights into global marketing trends, consumer behavior, and strategic marketing practices.