Program Overview

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Digital Marketing Diploma Program

Overview

The Digital Marketing Diploma program at Saskatchewan Polytechnic provides students with a comprehensive education in digital marketing, including digital content creation, branding, website design, web analytics, online consumer psychology, social media marketing, and emerging trends. The program is designed to equip students with the skills and knowledge needed to succeed in today's business environment.

Career and Salary Information

Graduates of the Digital Marketing Diploma program may work as:

• Account managers
• Advertising sales representatives
• Brand managers
• Digital marketing coordinators
• Market researchers
• Marketing assistants
• Publicists
• Social media specialists

Admissions

Admission Requirements

• Grade 12 or successful completion of at least 15 credit units, from the Business certificate program or the Business diploma (year 1) program
• English Language Requirement

Admission Method

The First Qualified/First Admitted (FQFA) process is used for the majority of Saskatchewan Polytechnic programs.

Tuition and Fees

Estimates are based on current rates and are subject to change. Amounts for a program may vary by campus. Totals shown here include all mandatory fees as well as approximate cost for books and supplies.

• Year 1: $9,370
• Year 2: $7,630

Courses

The program follows this academic and co-operative education schedule. Courses are outlined below by semester.

Year 1 Semester 1

• ACCT-122: Introductory Financial Accounting 1 (5 credits)
• ADMN-220: Organizational Behaviour (4 credits)
• BCOM-105: Business Communications (4 credits)
• BUS-104: Introduction to Business (4 credits)
• COMP-120: Business Solution Software (4 credits)
• ECON-120: Microeconomics (4 credits)

Total semester credits: 25

Year 1 Semester 2

• HR-120: Introduction to Human Resource Management (4 credits)
• LAW-220: Commercial Law (4 credits)
• MATH-139: Business Mathematics (4 credits)
• MKTG-120: Marketing (4 credits)

Total semester credits: 16

Digital Mktg Electives (1 of 2)

• ACCT-125: Introductory Financial Accounting 2 (5 credits)
• ACCT-225: Managerial Accounting (5 credits)

Digital Mktg Electives (1 of 5)

• ACCT-136: Automated Accounting (4 credits)
• BUS-106: Business Study Tour (4 credits)
• FIN-100: Personal Finance (4 credits)
• INS-100: Principles and Practices of Insurance (4 credits)
• MGMT-108: Introduction to Sport Management (4 credits)

Year 2 Semester 3

• INDG-100: Introduction to Indigenous Studies (1 credit)
• MGMT-214: Project Management (4 credits)
• MKTG-230: Digital Content Creation 1 (4 credits)
• MKTG-231: Customer Relationship Management and Relationship Selling (4 credits)
• MKTG-232: Marketing Research and Data Analytics (4 credits)
• MKTG-244: Branding (4 credits)
• MKTG-245: Marketing Communications Foundations (4 credits)

Total semester credits: 25

Co-operative Work Term 1

• COOP-100: Cooperative Work Term (0 credits)

Co-operative Work Term 2

• COOP-200: Cooperative Work Term (0 credits)

Co-operative Work Term 3

• COOP-300: Cooperative Work Term (0 credits)

Year 3 Semester 4

• ADMN-206: Leadership Development (4 credits)
• MKTG-246: Web Design, Search Engine Optimization, and Analytics (4 credits)
• MKTG-247: Digital Content Creation 2 (4 credits)
• MKTG-248: Social Media Marketing (4 credits)
• MKTG-249: Strategic Marketing (4 credits)
• MKTG-250: E-Commerce and Retail Strategy (4 credits)
• PROF-201: Professionalism and Ethics (1 credit)

Total semester credits: 25

Student Awards

Saskatchewan Polytechnic offers student awards for every certificate and diploma program at every campus. Not all student awards are based on marks - some are based on financial need or things like community or volunteer involvement.