Program Overview

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Strategic Marketing Course

Overview

Develop strategies that align with consumer behaviour, brand positioning, and global market trends.

Course Description

This course examines major forces impacting marketing strategy, such as external environment, consumer behaviour, changing target markets and digital developments, and provides students with knowledge, skills and competencies in a range of techniques required to direct the strategic marketing planning process such as strategic analysis, implementation and marketing control.

Key Information

Duration

3 months

Languages

English

Location

Malta
Online

Annual Intakes

April

Format

Face-to-face
Online

Tuition Fee

€ 580

Qualification

Higher Education Program

Award in Strategic Marketing (Management)

Accreditation Status

An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: ).

MQF/EQF Level

MFHEA deems this qualification to be at Level 7 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.

Number of ECTS Credits

6 ECTS

Admission Requirements

Entry Profile

• European three-year initial degree or a recognised equivalent at EQF/MQF Level 6 (180 ECTS minimum);
• A foreign undergraduate degree from outside the EHEA equivalent to EQF/MQF Level 6 and 180 ECTS minimum;

Alternative Entry Routes

Alternative entry routes are available for applicants who do not possess the standard entry qualifications but have certain appropriate skills and experience and subject knowledge. These are detailed in the IQA Manual of GBSB Global within the “Policies for Admission of Transfer Students and Recognition of Prior Learning”.

Proof of Proficiency in the English Language

• Native English speaker;
• TOEFL – Minimum score: 232 (computer-based), 90 (internet-based), or 576 (paperbased);
• IELTS – Minimum score: 6.5;
• Cambridge ESOL – Level 1;
• Cambridge CPE and CAE – Minimum score: 176;
• Duolingo English Test (DET) – Minimum score: 120;
• Pearson Test of English (PTE) – Minimum score: 61;
• English as the language of instruction during previous studies in the formal educational system. The student must have completed at least one year of classes taught in English.

Certification upon Completion

The official certification will be awarded to students only if they meet the following requirements:

• Have earned a Bachelor’s degree (or its equivalent) or higher
• Provide proof of English language proficiency

If you are unable to provide these documents, you may still join the course as a free listener, and receive a certificate of participation.

Tuition Fee

• 6 ECTS course – 580 euro
• 8 ECTS course – 780 euro

Rankings & Achievements

GBSB Global Business School has received several rankings and achievements, including:

• #1 Executive and Top Management Programs by Forbes Spain in 2024
• 5 Stars by QS Stars Ranking System
• Microsoft Showcase School
• 1st in Spain by El Mundo and Financial Magazine in 2024

FAQs

Schedule and Location

This course is delivered once a week in the evenings from 17.30 to 20.30 at GBSB Global’s campus in Birkirkara, Malta.

The course is also available online with a flexible schedule.