Program Overview

Foundations in AI and Digital Business

Program Overview

GBSB Global Business School is redefining higher education to meet the demands of Industry 4.0 and face the challenges of the Fourth Industrial Revolution era, where cutting-edge technologies such as the Internet of Things (IoT), artificial intelligence (AI), and automation are reshaping our world.

In this era of digitalization, disruptive innovation, and rapid internationalization, we are driven by a shared belief in the power of entrepreneurship and cultural diversity. Our Business School serves as a catalyst, nurturing the aspirations of a new generation of socially responsible leaders who are equipped to thrive in an interconnected, dynamic environment.

AI Summer School by GBSB Global offers a hands-on course for those who want to master AI tools and apply them to their lives, work, and business processes.

Who is This Program For

This course is designed for professionals, managers, executives, students, and entrepreneurs who want to learn about generative AI and how it can be applied to their businesses or jobs.

No prior knowledge of AI is necessary, but a basic knowledge of English is a prerequisite. The course is taught by a team of expert professors from GBSB Global Business School.

Program Structure

• Introduction to Artificial Intelligence
• AI and Digital Business Ethics
• AI in Business Strategy
• Digital Transformation and Business Models
• Startups and Innovation in the Digital Era
• Digital Marketing and AI
• Data Analytics in Business
• Blockchain & Business
• Careers in AI and Digital Business

Upon successful completion of the Summer Schools, students will receive a certificate and earn 4 ECTS credits.

What You Will Learn

Core AI Concepts

An introduction to what artificial intelligence is, its basic principles, and its practical applications in business, supported by hands-on workshops using current AI tools.

Ethics in AI

A detailed look into the ethical dimensions of AI – covering topics like data privacy, algorithmic bias, and how to develop ethical AI strategies in a business context through discussions and group projects.

Digital Transformation & Business Strategy

Insights into how digital transformation is reshaping business models, including lectures and case studies on leveraging AI to enhance customer experience and operational efficiency.

Data Analytics & Blockchain Technology

Practical sessions on how data analytics supports decision-making in business, alongside introductory workshops on blockchain technology and its potential use cases.

Innovation & Industry Exposure

Engagement with the startup ecosystem and innovation hubs, including visits to tech companies and local incubators, which provide real-world context and application of digital business strategies.

Program Locations and Duration

• Summer School AI 2025 in Barcelona
  • Duration: 2 Weeks
  • Location: Barcelona
  • Annual Intakes: 7 July 2025
• Summer School AI 2025 in Malta
  • Duration: 2 Weeks
  • Location: Malta
  • Annual Intakes: Upon Request