Bachelor of Business Administration and Digital Innovation with Digital Communication & PR in Madrid

Program Overview

Bachelor of Business Administration and Digital Innovation with Digital Communication & PR in Madrid

Program Overview

The Bachelor of Business Administration and Digital Innovation with Digital Communication & PR in Madrid is a comprehensive program designed to equip students with expertise in global communication and public relations. The program prepares students for dynamic careers and provides practical knowledge applicable to the global business environment.

Key Information

Duration

• Full Time: 2 + 1 Year
• Part Time: 4 + Up to 2 Years

Languages

• English

Location

• Madrid

Annual Intakes

• October
• January
• April

Format

• Face-to-face

Tuition Fee

• € 13 900 per year

Program Structure

1st Year: Compulsory (60 ECTS)

• Global Business Environment (7 ECTS)
• Business Communication (6 ECTS)
• Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
• Fundamentals of Marketing in the Digital Era (13 ECTS)
• Principles of Accounting (7 ECTS)
• Business Law in a Digital Context (7 ECTS)
• Business Math and Statistics (13 ECTS)
• Possible Exit Award
  • Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5)
  • Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5)

2nd Year: Compulsory + Specialization (60 ECTS)

• Leadership, Human Resources and Organisation (6 ECTS)
• Managerial Accounting (6 ECTS)
• Leadership and Organizational Behavior (6 ECTS)
• Starting a New Digital Business (7 ECTS)
• Business Economics (7 ECTS)
• Business Research Methods (6 ECTS)
• Elective 1 (4 ECTS)
• Elective 2 (4 ECTS)
• Elective 3 (7 ECTS)
• Possible Exit Award
  • Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5)

3rd Year: Compulsory + Specialization (60 ECTS)

• Professional and Career Development (6 ECTS)
• Innovative and Creative Thinking (4 ECTS)
• Corporate Finance (7 ECTS)
• Disruptive Technologies for Innovation and Change (13 ECTS)
• Elective 1 (4 ECTS)
• Elective 2 (4 ECTS)
• Elective 3 (7 ECTS)
• Undergraduate Dissertation (15 ECTS)
• Final Qualification Bachelor of Business Administration and Digital Innovation (180 ECTS, MQF/EQF Level 6)

List of Electives – Digital Communication & PR (45 ects)

• Digital Branding (7 ECTS)
• Digital Communication Strategies and Digital Media (4 ECTS)
• Principles of Public Relations (4 ECTS)
• Visual Communications for Digital and Offline Channels (7 ECTS)
• Reputation and Relationship Management in the Digital Era (4 ECTS)
• Investor Relations (4 ECTS)
• Dissertation in the area of Digital Communication & PR (15 ECTS)
• Final Qualification Bachelor of Business Administration and Digital Innovation with Digital Communication & PR (180 ECTS, MQF/EQF Level 6)

Qualification

GBSB Global Business School is authorized by the Department of Education, Science, and Universities of the Madrid Regional Government as a Foreign Educational Center in Spain to offer the Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5) face-to-face from our campus in Madrid.

Admissions Information

Academic Qualification Requirements

• A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C or D;
• International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievements in higher/standard level subjects;
• GCSE/IGSCE “O” Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D;
• AP Program;
• Other high school diploma or equivalent (other education systems).

English Language Proficiency

• English as a native language;
• TOEFL – Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based);
• IELTS – Minimum score: 6.0;
• Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C;
• English as the language of instruction during previous studies in the formal education system;
• Pass GBSB Global’s internal English Level Test.

Tuition Fees

The Total Fee for the Program is € 13 900. The fee includes application, enrollment, and administrative fees.

Program Highlights

• Accredited & Certified Degree: Our degrees are accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA, and ASIC.
• Exciting Student Life: Beyond academics, the campus life includes social gatherings, city tours, and student sports clubs, creating a truly international and enriching environment.
• Industry Experienced Faculty and Speakers: Every faculty member at GBSB Global has professional and practical experience in the area they teach.
• Hands-on Lectures & Group Projects: The Bachelor’s program includes courses that provide practical knowledge applicable to the global business environment.
• Workshops: New undergraduate workshops are constantly being added to the curriculum to inspire students, increase their creativity, and help them bring their ideas to life.