Bachelor of Business Administration and Digital Innovation with Digital Marketing in Madrid

Program Overview

Program Overview

Bachelor of Business Administration and Digital Innovation with Digital Marketing in Madrid

The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Madrid offers GBSB Global students a holistic education that delves deep into today’s digital marketing skills and strategies.

Key Information

Duration

• Full Time: 2 + 1 Year
• Part Time: 4 + Up to 2 Years

Languages

• English

Location

• Madrid

Annual Intakes

• October
• January
• April

Format

• Face-to-face

Tuition Fee

• € 13 900 per year

Program Structure

1st Year: Compulsory (60 ECTS)

• Global Business Environment (7 ECTS)
• Business Communication (6 ECTS)
• Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
• Fundamentals of Marketing in the Digital Era (13 ECTS)
• Principles of Accounting (7 ECTS)
• Business Law in a Digital Context (7 ECTS)
• Business Math and Statistics (13 ECTS)

Possible Exit Award

• Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5)
• Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5)

2nd Year: Compulsory+ Specialization (60 ECTS)

• Leadership, Human Resources and Organisation (6 ECTS)
• Managerial Accounting (6 ECTS)
• Leadership and Organizational Behavior (6 ECTS)
• Starting a New Digital Business (7 ECTS)
• Business Economics (7 ECTS)
• Business Research Methods (6 ECTS)
• Elective 1 (4 ECTS)
• Elective 2 (4 ECTS)
• Elective 3 (7 ECTS)

Possible Exit Award

• Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5)

3rd Year: Compulsory + Specialization (60 ECTS)

• Professional and Career Development (6 ECTS)
• Innovative and Creative Thinking (4 ECTS)
• Corporate Finance (7 ECTS)
• Disruptive Technologies for Innovation and Change (13 ECTS)
• Elective 1 (4 ECTS)
• Elective 2 (4 ECTS)
• Elective 3 (7 ECTS)
• Undergraduate Dissertation (15 ECTS)

Final Qualification

• Bachelor of Business Administration and Digital Innovation (180 ECTS, MQF/EQF Level 6)

List of Electives – Digital Marketing (45 ECTS)

• Digital Branding (7 ECTS)
• Management of Retail and Electronic Distribution Channels (4 ECTS)
• Pricing Strategies and Digital Products (4 ECTS)
• E-Commerce Development (7 ECTS)
• Sales Management (4 ECTS)
• Consumer Behavior and Emerging Technologies (4 ECTS)
• Dissertation in the area of Digital Marketing (15 ECTS)

Final Qualification

• Bachelor of Business Administration and Digital Innovation with Digital Marketing (180 ECTS, MQF/EQF Level 6)

Tailor Your Studies

Option 1: Travel Abroad

• YEAR 3 – STUDY ABROAD AT OUR MALTA СAMPUS
• Top-up your international experience with an additional study destination in Europe.
• Choose to complete your third year on our campus in Birkirkara, Malta.
• Graduate with an officially recognized, state-accredited Bachelor of Business Administration and Digital Innovation degree.

Option 2: Go Digital

• YEAR 3 – APPRECIATE THE CONVENIENCE OF OUR ONLINE CAMPUS
• Find the perfect balance between your academic life and other obligatory commitments.
• Switch to our Online Campus in your final year of Bachelor studies, allowing for a much greater flexibility enabling you to customize your learning schedule according to personal needs and time constraints.
• Graduate with an officially recognized, state-accredited Bachelor of Business Administration and Digital Innovation degree.

Option 3: Continue to Enjoy (BARCELONA OR MADRID) & GAIN PRACTICAL EXPERIENCE

• YEAR 3 – ONLINE CAMPUS + (BARCELONA OR MADRID CAMPUS)
• Enrich your academic qualification with an additional Diploma in Applied Business Innovation on top of your Bachelor’s degree.
• Students who decide to stay in Barcelona during their Year 3 studies have an opportunity to gain practical experience by pursuing further professional development with an additional Diploma in Applied Business Innovation.

Qualification

• GBSB Global Business School is authorized by the Department of Education, Science, and Universities of the Madrid Regional Government as a Foreign Educational Center in Spain with the code to offer the Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5) face-to-face from our campus in Madrid.
• Once you’ve obtained your Undergraduate Higher Diploma in Business Administration and Digital Innovation, you can tailor your final year to suit your needs, culminating in your Bachelor (B.A.) of Business Administration and Digital Innovation with Digital Marketing (180 ECTS, EQF/MQF Level 6) delivered by GBSB Global Business School either in Madrid, Online, in Malta, or in our Barcelona campus to combine your online studies with an additional Diploma in Applied Business Innovation.

Admissions Information

Academic Qualification Requirements

• A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C or D;
• International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievements in higher/standard level subjects;
• GCSE/IGSCE “O” Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D;
• AP Program;
• Other high school diploma or equivalent (other education systems).

English Language Proficiency

• English as a native language;
• TOEFL – Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based);
• IELTS – Minimum score: 6.0;
• Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C;
• English as the language of instruction during previous studies in the formal education system;
• Pass GBSB Global’s internal English Level Test.

Alternative Entry Routes

• Alternative entry routes are available for applicants who do not meet the standard entry qualifications, but have certain skills, experience and subject knowledge.
• These are detailed in GBSB Global’s IQA manual within the “Policies for Admission of Transfer Students and Recognition of Prior Learning”.

Submit all required admissions forms and documents

1. Contact the Admissions Office by filling out an online application or by speaking with a representative.
2. An admissions officer will schedule an interview with you.
3. Submit the documentation required by the program of your choice.
4. Enroll and confirm your place.

Tuition Fees

• The Total Fee for the Program is € 13 900.
• The fee includes application, enrollment and administrative fees.
• Special offers and scholarships are available for early applicants and scholarship competition winners.

Program Highlights

• Accredited & Certified Degree
• Exciting Student Life
• Industry-Experienced Faculty and Speakers
• Hands-on Lectures & Group Projects
• Workshops

Choose a Program

• Bachelor of Business Administration and Digital Innovation with Management in Madrid
• Bachelor of Business Administration and Digital Innovation with Digital Marketing in Madrid
• Bachelor of Business Administration and Digital Innovation with Digital Entrepreneurship in Madrid
• Bachelor of Business Administration and Digital Innovation with Finance & FinTech in Madrid
• Bachelor of Business Administration and Digital Innovation with Sports and eSports Management in Madrid
• Bachelor of Business Administration and Digital Innovation with Digital Communication & PR in Madrid
• Bachelor of Business Administration and Digital Innovation with Fashion & Luxury Business Management in Madrid

Resources

• Program Brochure
• Learning Outcomes
• Program Outline
• Academic Calendar
• Application Guidelines

Madrid Campus

• Entrance
• Classroom 1
• Classroom 2
• Entrance 2
• Meeting Room
• Hall

GBSB Global Business School in Madrid is located in a beautiful and quiet student area, where many students prefer to live, and is a perfect place to study. Our business school is housed in a modern, custom-built building to ensure effective and comfortable learning.

Our Accreditations, Rankings & Global Recognitions

• Discover the certifications and achievements that set our GBSB Global Business School apart, ensuring the highest standards in business education.

Student Stories

• I initially chose this university because they offer the program in English and it only takes three years, which helps save time. But what I didn’t expect was how international it would be. My classmates come from all over the world – the U.S., Africa, Europe, and Asia – and bring different perspectives to every discussion. Since I was the youngest in my class, I learned a lot from my classmates who had work experience in different countries and industries. That was one of the most valuable things I’ve gained from my studies.
• I’m currently a transfer student in the BBA 3 in General Business. The school was incredibly helpful in transferring my credits and answering all my questions, making the transition smooth. Beyond academics, GBSB Global offers a complete international experience. It pushes me out of my comfort zone and prepares me for the real world. It’s truly a global journey – challenging, but in the best way possible.

Make an Enquiry

• Our team is here to help you find the right direction and make the most of your opportunities.

Apply for this Program

• Apply for the Business Bachelor at GBSB Global Madrid and gain essential skills for global business success. Take the next step towards a rewarding career and apply now!