Program Overview

Bachelor of Business Administration and Digital Innovation with Digital Communication & PR in Malta

Overview

The Bachelor of Business Administration and Digital Innovation with Digital Communication & PR in Malta is an innovative program designed specifically for international students who want to study abroad and be competitive in the digital marketplace.

Key Information

Duration

• Full Time: 3 Years
• Part Time: Up to 6 Years

Languages

• English

Location

• Malta

Annual Intakes

• October
• January
• April

Format

• Face-to-face

Tuition Fee

• € 13 900 per year

Program Structure

1st Year

• Undergraduate Certificate in Business Administration and Digital Innovation
  • 32 ECTS, EQF/MQF Level 5
• Undergraduate Diploma in Business Administration and Digital Innovation
  • 60 ECTS, EQF/MQF Level 5
• Possible Exit Award
• Global Business Environment
  • 7 ECTS
• Business Communication
  • 7 ECTS
• Introduction to Digital Entrepreneurship and Innovation
  • 7 ECTS
• Fundamentals of Marketing in the Digital Era
  • 13 ECTS
• Principles of Accounting
  • 7 ECTS
• Business Law in a Digital Context
  • 7 ECTS
• Business Math and Statistics
  • 13 ECTS

2nd Year

• Undergraduate Higher Diploma in Business Administration and Digital Innovation
  • 120 ECTS, EQF/MQF Level 5
• Possible Exit Award
• Strategic Management of Enterprise and Digital Innovation
  • 13 ECTS
• Managerial Accounting
  • 6 ECTS
• Leadership and Organizational Behavior
  • 6 ECTS
• Starting a New Digital Business
  • 7 ECTS
• Business Economics
  • 7 ECTS
• Business Research Methods
  • 6 ECTS
• Three units corresponding to a chosen specialization area

3rd Year

• Bachelor of Business Administration and Digital Innovation
  • 180 ECTS, EQF/MQF Level 5
• Possible Exit Award
• Professional and Career Development
  • 6 ECTS
• Innovative and Creative Thinking
  • 4 ECTS
• Corporate Finance
  • 7 ECTS
• Disruptive Technologies for Innovation and Change
  • 13 ECTS
• Three units corresponding to a chosen specialization area
• Undergraduate Dissertation
  • 15 ECTS

List of Electives – Digital Communication & PR (45 ects)

• Digital Branding
  • 7 ECTS
• Digital Communication Strategies and Digital Media
  • 4 ECTS
• Principles of Public Relations
  • 4 ECTS
• Visual Communications for Digital and Offline Channels
  • 7 ECTS
• Reputation and Relationship Management in the Digital Era
  • 4 ECTS
• Investor Relations
  • 4 ECTS
• Dissertation in the area of Digital Communication & PR
  • 15 ECTS
• Final Qualification: Bachelor of Business Administration and Digital Innovation with Digital Communication & PR (180 ECTS, MQF/EQF Level 6)

Learning Outcomes

Knowledge

• Understands professional theoretical and practical knowledge related to business administration, including both broad knowledge in the field of business administration and a considerable degree of specialized managerial knowledge in digital innovation.
• Possesses advanced professional knowledge of business administration and digital innovation in a specific industry or functional area chosen as an elective option in the undergraduate program.
• Critically understands approaches to promoting the culture of digital innovation within an organization by managing talent and knowledge and by incorporating the values of entrepreneurship, continuous learning and digital transformation into organizational strategic objectives.
• Understands managerial methods and digital technologies that are in demand in the complex and challenging global business environment, innovation in terms of methods and technologies used, and implications of digital technologies for individuals and societies.
• Demonstrates professional understanding of issues of digital business and how it can be interpreted with different theoretical approaches.
• Critically understands the principles included in the Agenda for Sustainable Development defined by UNESCO that are associated with social welfare, business ethics, and corporate social responsibility.

Skills

• Gathers and interprets relevant data on problems, obstacles and opportunities faced by international organizations to inform judgments that include reflection on relevant social, technological, scientific or ethical issues with the purpose to evaluate alternative approaches and strategies an organization may adopt to meet stakeholder needs and minimize risk within changing internal and external environments.
• Conducts research into business and digital innovation issues, which may relate to general business and innovation processes or to a specific business function or digital technology, which requires familiarity with a range of data, research sources and appropriate methodologies.
• Demonstrates innovative theoretical and practical responses to management of strategic, operational and transformational processes by which an organization plans and coordinates the use of resources and innovation efforts with the general objective of securing or maintaining competitive advantage.
• Works effectively as a member of a team, continually reflecting on the group process to evaluate the management of projects and people.
• Demonstrates innovation in managing intra-entrepreneurial processes and strategies to design a digital product or service by assessing the commercial viability of digital technologies and business opportunities and by planning, organizing, and executing a project or a new venture.
• Demonstrates mastery in using digital tools for business administration and innovation purposes in various media and different modes (autonomous, collaborative, exploratory, designing).

Competencies

• Engages in critical thinking in the area of business administration and digital innovation and demonstrates independent thought and problem solving underpinned by evidenced based arguments.
• Manages complex professional activities efficiently and professionally to put managerial decisions into practice taking into account the organizational context together with different constraints.
• Demonstrates administrative design and resource in elaborating social, ethical, innovative and international approaches to complex management and digital business situations, and takes responsibility for their consequences.
• Shows creativity and initiative in developing digital transformation and digital intra-entrepreneurial projects by liaising and working with others to deliver high level of team performance.
• Has developed learning skills that are necessary to continue professional development in the area of business administration and digital innovation by critically evaluating personal strengths and weaknesses, keeping up to date with relevant management and digital business technologies, ideas and practices.
• Has developed proficiency and literacy in the use of digital technology needed to access learning opportunities and to pursue a managerial career in dynamic, innovative digital organizations.

Admissions Information

Academic Qualification Requirements

• A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C or D.
• International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievements in higher/standard level subjects.
• GCSE/IGSCE “O” Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D.
• AP Program.
• Other high school diploma or equivalent (other education systems).

English Language Proficiency

• English as a native language.
• TOEFL – Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based).
• IELTS – Minimum score: 6.0.
• Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C.
• English as the language of instruction during previous studies in the formal education system.
• Pass GBSB Global’s internal English Level Test.

Alternative Entry Routes

• Alternative entry routes are available for applicants who do not meet the standard entry qualifications, but have certain skills, experience and subject knowledge.

Tuition Fees

• The Total Fee for the Program is € 13 900 (for non-Malta residents) and € 6 900 (for Malta residents). The fee includes application, enrollment and administrative fees.

Program Highlights

• Accredited & Certified Degree: GBSB Global degrees are accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA and ASIC.
• Exciting Student Life: Beyond academics, the campus life includes social gatherings, city tours, and student sports clubs, creating a truly international and enriching environment.
• Industry-Experienced Faculty and Speakers: Every faculty member at GBSB Global has professional and practical experience in the area they teach.
• Hands-on Lectures & Group Projects: The Bachelor’s program includes courses that provide practical knowledge applicable to the global business environment.
• Workshops: New undergraduate workshops are constantly being added to the curriculum to inspire students, increase their creativity, and help them bring their ideas to life.