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Students
Tuition Fee
EUR 13,900
Per year
Start Date
2025-10-01
Medium of studying
On campus
Duration
3 years
Program Facts
Program Details
Degree
Bachelors
Major
Digital Marketing | E-Commerce | Marketing
Area of study
Business and Administration | Information and Communication Technologies
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 13,900
Intakes
Program start dateApplication deadline
2025-10-01-
2025-01-01-
2025-04-01-
About Program

Program Overview


Business Bachelor with Digital Marketing in Malta

The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Malta (hereinafter – Business Bachelor with Digital Marketing in Malta) offers international students a global perspective on the many core business concepts, developing a solid understanding of global markets and industries.


Program Overview

The Business Bachelor with Digital Marketing in Malta program at GBSB Global aims to help all enrolled students acquire an in-depth knowledge of the key traditional and digital marketing principles, as well as an understanding of how to apply them to real-world business operations.


Program Structure

The program is divided into three years, with the following structure:


1st Year

  • Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5)
  • Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5)
  • Possible Exit Award
  • Global Business Environment (7 ECTS)
  • Business Communication (7 ECTS)
  • Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
  • Fundamentals of Marketing in the Digital Era (13 ECTS)
  • Principles of Accounting (7 ECTS)
  • Business Law in a Digital Context (7 ECTS)
  • Business Math and Statistics (13 ECTS)

2nd Year

  • Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5)
  • Possible Exit Award
  • Strategic Management of Enterprise and Digital Innovation (13 ECTS)
  • Managerial Accounting (6 ECTS)
  • Leadership and Organizational Behavior (6 ECTS)
  • Starting a New Digital Business (7 ECTS)
  • Business Economics (7 ECTS)
  • Business Research Methods (6 ECTS)
  • Three units corresponding to a chosen specialization area

3rd Year

  • Bachelor of Business Administration and Digital Innovation (180 ECTS, EQF/MQF Level 5)
  • Possible Exit Award
  • Professional and Career Development (6 ECTS)
  • Innovative and Creative Thinking (4 ECTS)
  • Corporate Finance (7 ECTS)
  • Disruptive Technologies for Innovation and Change (13 ECTS)
  • Three units corresponding to a chosen specialization area
  • Undergraduate Dissertation (15 ECTS)

List of Electives – Digital Marketing (45 ECTS)

  • Digital Branding (7 ECTS)
  • Management of Retail and Electronic Distribution Channels (4 ECTS)
  • Pricing Strategies and Digital Products (4 ECTS)
  • E-Commerce Development (7 ECTS)
  • Sales Management (4 ECTS)
  • Consumer Behavior and Emerging Technologies (4 ECTS)
  • Dissertation in the area of Digital Marketing (15 ECTS)
  • Final Qualification: Bachelor of Business Administration and Digital Innovation with Digital Marketing (180 ECTS, MQF/EQF Level 6)

Learning Outcomes

Knowledge

  • Understands professional theoretical and practical knowledge related to business administration, including both broad knowledge in the field of business administration and a considerable degree of specialized managerial knowledge in digital innovation.
  • Possesses advanced professional knowledge of business administration and digital innovation in a specific industry or functional area chosen as an elective option in the undergraduate program.
  • Critically understands approaches to promoting the culture of digital innovation within an organization by managing talent and knowledge and by incorporating the values of entrepreneurship, continuous learning and digital transformation into organizational strategic objectives.
  • Understands managerial methods and digital technologies that are in demand in the complex and challenging global business environment, innovation in terms of methods and technologies used, and implications of digital technologies for individuals and societies.
  • Demonstrates professional understanding of issues of digital business and how it can be interpreted with different theoretical approaches.
  • Critically understands the principles included in the Agenda for Sustainable Development defined by UNESCO that are associated with social welfare, business ethics, and corporate social responsibility.

Skills

  • Gathers and interprets relevant data on problems, obstacles and opportunities faced by international organizations to inform judgments that include reflection on relevant social, technological, scientific or ethical issues with the purpose to evaluate alternative approaches and strategies an organization may adopt to meet stakeholder needs and minimize risk within changing internal and external environments.
  • Conducts research into business and digital innovation issues, which may relate to general business and innovation processes or to a specific business function or digital technology, which requires familiarity with a range of data, research sources and appropriate methodologies.
  • Demonstrates innovative theoretical and practical responses to management of strategic, operational and transformational processes by which an organization plans and coordinates the use of resources and innovation efforts with the general objective of securing or maintaining competitive advantage.
  • Works effectively as a member of a team, continually reflecting on the group process to evaluate the management of projects and people.
  • Demonstrates innovation in managing intra-entrepreneurial processes and strategies to design a digital product or service by assessing the commercial viability of digital technologies and business opportunities and by planning, organizing, and executing a project or a new venture.
  • Demonstrates mastery in using digital tools for business administration and innovation purposes in various media and different modes (autonomous, collaborative, exploratory, designing).

Competencies

  • Engages in critical thinking in the area of business administration and digital innovation and demonstrates independent thought and problem solving underpinned by evidenced based arguments.
  • Manages complex professional activities efficiently and professionally to put managerial decisions into practice taking into account the organizational context together with different constraints.
  • Demonstrates administrative design and resource in elaborating social, ethical, innovative and international approaches to complex management and digital business situations, and takes responsibility for their consequences.
  • Shows creativity and initiative in developing digital transformation and digital intra-entrepreneurial projects by liaising and working with others to deliver high level of team performance.
  • Has developed learning skills that are necessary to continue professional development in the area of business administration and digital innovation by critically evaluating personal strengths and weaknesses, keeping up to date with relevant management and digital business technologies, ideas and practices.
  • Has developed proficiency and literacy in the use of digital technology needed to access learning opportunities and to pursue a managerial career in dynamic, innovative digital organizations.

Accreditation Status

An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: ).


MQF/EQF Level

MFHEA deems this qualification to be at Level 6 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.


Number of ECTS Credits

180 ECTS


Get a Tax Credit with the Get Qualified Scheme (MEDE)

Benefit from a tax credit that will allow you to recover part of the cost of studying in Malta.


Apply for your tax credit certificate through the Get Qualified Scheme, which is administered and controlled by the National Skills Council within the Ministry of Education and Employment (MEDE) in Malta.


Admissions Information

Our Bachelor program is designed for motivated students who want to build a strong foundation in business and leadership in a global environment. To ensure academic excellence, applicants must meet specific admission requirements, including educational background, language proficiency, and other key criteria.


Academic Qualification Requirements

For admission to the first year of the program, students should have completed:


  • A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C or D;
  • International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievements in higher/standard level subjects;
  • GCSE/IGSCE “O” Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D;
  • AP Program;
  • Other high school diploma or equivalent (other education systems).

Provide Proof of English Language Proficiency

  • English as a native language;
  • TOEFL – Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based);
  • IELTS – Minimum score: 6.0;
  • Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C;
  • English as the language of instruction during previous studies in the formal education system;
  • Pass GBSB Global’s internal English Level Test.

Alternative Entry Routes

Alternative entry routes are available for applicants who do not meet the standard entry qualifications, but have certain skills, experience and subject knowledge. These are detailed in GBSB Global’s IQA manual within the “Policies for Admission of Transfer Students and Recognition of Prior Learning”.


The Admissions Committee may consider applications from suitably qualified students currently attending other universities, applicants who have earned a lower-level award, or applicants who seek admission on the basis of Recognition of Prior Learning (RPL).


Submit all required admissions forms and documents

  1. Contact the Admissions Office by filling out an online application or by speaking with a representative.
  2. An admissions officer will schedule an interview with you.
  3. Submit the documentation required by the program of your choice.
  4. Enroll and confirm your place.

Tuition Fees

The Total Fee for the Program is € 13 900 (for non-Malta residents) and € 6 900 (for Malta residents). The fee includes application, enrollment and administrative fees.


Special offers and scholarships are available for early applicants and scholarship competition winners.


Program Highlights

Explore key features of the program, from digital-focused electives to industry-expert faculty and networking opportunities.


  • Accredited & Certified Degree
  • Exciting Student Life
  • Industry-Experienced Faculty and Speakers
  • Hands-on Lectures and Group Projects
  • Workshops

Resources

Explore detailed resources that cover the program structure, learning outcomes, and more. Download our brochure and other materials to learn more about this program.


  • Program Brochure
  • Learning Outcomes
  • Program Outline
  • Academic Calendar
  • Application Guidelines
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