Online Bachelor of Business Administration and Digital Innovation with Digital Communication & PR
| Program start date | Application deadline |
| 2025-10-01 | - |
| 2025-01-01 | - |
| 2025-04-01 | - |
Program Overview
Program Details
Online Bachelor of Business Administration and Digital Innovation with Digital Communication & PR
Program Overview
Our Online Bachelor of Business Administration and Digital Innovation with Digital Communication & PR is an innovative program designed specifically for students who want to study online and be competitive in the digital marketplace in the field of public relations.
Key Information
- Duration: Full Time – 3 Years
- Languages: English
- Location: Online
- Annual Intakes: October, January, April
- Format: Online
- Tuition Fee: € 8 900 per year
Program Structure
- 1st Year: Undergraduate Certificate in Business Administration and Digital Innovation
- Global Business Environment (7 ECTS)
- Business Communication (7 ECTS)
- Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
- Fundamentals of Marketing in the Digital Era (13 ECTS)
- Principles of Accounting (7 ECTS)
- Business Law in a Digital Context (7 ECTS)
- Business Math and Statistics (13 ECTS)
- 2nd Year: Undergraduate Higher Diploma in Business Administration and Digital Innovation
- Strategic Management of Enterprise and Digital Innovation (13 ECTS)
- Managerial Accounting (6 ECTS)
- Leadership and Organizational Behavior (6 ECTS)
- Starting a New Digital Business (7 ECTS)
- Business Economics (7 ECTS)
- Business Research Methods (6 ECTS)
- Three units corresponding to a chosen specialization area
- 3rd Year: Bachelor of Business Administration and Digital Innovation
- Professional and Career Development (6 ECTS)
- Innovative and Creative Thinking (4 ECTS)
- Corporate Finance (7 ECTS)
- Disruptive Technologies for Innovation and Change (13 ECTS)
- Three units corresponding to a chosen specialization area
- Undergraduate Dissertation (15 ECTS)
List of Electives – Digital Communication & PR (45 ECTS)
- Digital Branding (7 ECTS)
- Digital Communication Strategies and Digital Media (4 ECTS)
- Principles of Public Relations (4 ECTS)
- Visual Communications for Digital and Offline Channels (7 ECTS)
- Reputation and Relationship Management in the Digital Era (4 ECTS)
- Investor Relations (4 ECTS)
- Dissertation in the area of Digital Communication & PR (15 ECTS)
Learning Outcomes
- Knowledge: Understands professional theoretical and practical knowledge related to business administration, including both broad knowledge in the field of business administration and a considerable degree of specialized managerial knowledge in digital innovation.
- Skills: Gathers and interprets relevant data on problems, obstacles, and opportunities faced by international organizations to inform judgments that include reflection on relevant social, technological, scientific, or ethical issues.
- Competencies: Engages in critical thinking in the area of business administration and digital innovation and demonstrates independent thought and problem-solving underpinned by evidenced-based arguments.
Admissions Information
- Academic Qualification Requirements: A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C, or D.
- English Language Proficiency: TOEFL – Minimum score: 213 (computer-based), 79/80 (internet-based), or 550 (paper-based); IELTS – Minimum score: 6.0.
- Alternative Entry Routes: Available for applicants who do not meet the standard entry qualifications but have certain skills, experience, and subject knowledge.
Tuition Fees
- Total Fee for the Program: € 8 900 per year
Program Highlights
- Accredited & Certified Degree: Our degrees are accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA, and ASIC.
- Industry-Experienced Faculty and Speakers: Every faculty member at GBSB Global has professional and practical experience in the area they teach.
- Hands-on Lectures & Group Projects: The Bachelor’s program includes courses that provide practical knowledge applicable to the global business environment.
Resources
- Program Brochure: Available for download
- Learning Outcomes: Available for download
- Program Outline: Available for download
- Academic Calendar: Available for viewing
- Application Guidelines: Available for viewing
Accreditations, Rankings & Global Recognitions
- Accredited by: Department of Education of the Government of Catalonia, ACBSP, MFHEA, and ASIC
- Rankings: Available for viewing
Student Stories
- Testimonials: Available for viewing
Contact
- Information: Available for viewing
- Admissions Office: Available for viewing
- Media Contact: Available for viewing
Addresses
- Madrid Campus: Numancia St. 6, 28039 Madrid, Spain
- Barcelona Campus: Carrer d'Aragó, 179, L'Eixample, 08011 Barcelona, Spain
- Malta Campus: 67 Triq Il-Ferrovija L-Qadima, BKR 1615, Birkirkara, Malta
- Online Learning and Executive Education: Bahnhofstrasse 28, Zug, 6300 Switzerland
Discover GBSB Global Business School
At GBSB Global Business School, we’re here to help you explore big ideas, gain real-world skills, and grow into a confident, forward-thinking leader. With campuses in the exciting cities of Barcelona, Madrid, and Malta—and a fully online option—you can join us from almost anywhere. Our students represent over 100 nationalities, creating a welcoming, international community.
Programs Designed for the Real World
We offer flexible programs at different levels, including Bachelor's degrees, Master’s, and MBAs. These are designed not just to help you graduate, but to prepare you for success in real jobs. You’ll work on practical projects, learn directly from experienced professionals, and use the tools that today’s top companies rely on.
More Than Just Classes
At GBSB Global, learning goes beyond the classroom. You’ll attend workshops, meet business leaders, and be part of a strong global network of students and alumni. We’re proud to be ranked and recognized by respected organizations like QS and Forbes for our innovation, entrepreneurship, and commitment to sustainability.
Quick Facts
- 🌍 Students from 100+ countries
- ⭐ 5 Stars in Teaching, Employability, and Online Learning (QS Stars)
- 📊 Ranked Top 200 Global MBA Programs (QS Rankings)
- 💼 90% of graduates employed within one year
- 🗣️ All programs taught in English
Support for Future Entrepreneurs
Thinking of launching your own business or creating positive change? Our G-Accelerator program gives you the tools, mentorship, and resources to turn your ideas into action.
Your Global Future Starts Here
Whether you want to study in person or online, GBSB Global offers you a modern, international education that helps you build a successful and meaningful career.
Ready to take the first step?
Global Recognition & Rankings
- QS Stars Rating: 5 Stars for Teaching, Employability, Online Learning, and Inclusiveness
- CEO Magazine Global MBA Rankings 2025: Tier One
- Forbes España 2024: #1 in Executive and Top Management Programs
- El Mundo & Financial Magazine 2024: Programs listed among the Top 5 in Spain
- Microsoft Showcase School: First business school recognized for its digital learning environment
Accreditations & Memberships
- ACBSP: Accreditation Council for Business Schools and Programs (USA)
- ASIC: Accreditation Service for International Schools, Colleges, and Universities (UK)
- MFHEA: Malta Further & Higher Education Authority
- Generalitat de Catalunya: Department of Education (Spain)
- Comunidad de Madrid: Department of Education, Science, and Universities (Spain)
- AACSB: Member of the Association to Advance Collegiate Schools of Business
- BGA: Member of the Business Graduates Association
