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Students
Tuition Fee
EUR 8,900
Per year
Start Date
2025-10-01
Medium of studying
Fully Online
Duration
3 years
Program Facts
Program Details
Degree
Bachelors
Major
Digital Marketing | Public Relations | Communications Technology
Area of study
Business and Administration | Information and Communication Technologies
Education type
Fully Online
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 8,900
Intakes
Program start dateApplication deadline
2025-10-01-
2025-01-01-
2025-04-01-
About Program

Program Overview


Program Details

Online Bachelor of Business Administration and Digital Innovation with Digital Communication & PR

Program Overview

Our Online Bachelor of Business Administration and Digital Innovation with Digital Communication & PR is an innovative program designed specifically for students who want to study online and be competitive in the digital marketplace in the field of public relations.


Key Information

  • Duration: Full Time – 3 Years
  • Languages: English
  • Location: Online
  • Annual Intakes: October, January, April
  • Format: Online
  • Tuition Fee: € 8 900 per year

Program Structure

  • 1st Year: Undergraduate Certificate in Business Administration and Digital Innovation
    • Global Business Environment (7 ECTS)
    • Business Communication (7 ECTS)
    • Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
    • Fundamentals of Marketing in the Digital Era (13 ECTS)
    • Principles of Accounting (7 ECTS)
    • Business Law in a Digital Context (7 ECTS)
    • Business Math and Statistics (13 ECTS)
  • 2nd Year: Undergraduate Higher Diploma in Business Administration and Digital Innovation
    • Strategic Management of Enterprise and Digital Innovation (13 ECTS)
    • Managerial Accounting (6 ECTS)
    • Leadership and Organizational Behavior (6 ECTS)
    • Starting a New Digital Business (7 ECTS)
    • Business Economics (7 ECTS)
    • Business Research Methods (6 ECTS)
    • Three units corresponding to a chosen specialization area
  • 3rd Year: Bachelor of Business Administration and Digital Innovation
    • Professional and Career Development (6 ECTS)
    • Innovative and Creative Thinking (4 ECTS)
    • Corporate Finance (7 ECTS)
    • Disruptive Technologies for Innovation and Change (13 ECTS)
    • Three units corresponding to a chosen specialization area
    • Undergraduate Dissertation (15 ECTS)

List of Electives – Digital Communication & PR (45 ECTS)

  • Digital Branding (7 ECTS)
  • Digital Communication Strategies and Digital Media (4 ECTS)
  • Principles of Public Relations (4 ECTS)
  • Visual Communications for Digital and Offline Channels (7 ECTS)
  • Reputation and Relationship Management in the Digital Era (4 ECTS)
  • Investor Relations (4 ECTS)
  • Dissertation in the area of Digital Communication & PR (15 ECTS)

Learning Outcomes

  • Knowledge: Understands professional theoretical and practical knowledge related to business administration, including both broad knowledge in the field of business administration and a considerable degree of specialized managerial knowledge in digital innovation.
  • Skills: Gathers and interprets relevant data on problems, obstacles, and opportunities faced by international organizations to inform judgments that include reflection on relevant social, technological, scientific, or ethical issues.
  • Competencies: Engages in critical thinking in the area of business administration and digital innovation and demonstrates independent thought and problem-solving underpinned by evidenced-based arguments.

Admissions Information

  • Academic Qualification Requirements: A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C, or D.
  • English Language Proficiency: TOEFL – Minimum score: 213 (computer-based), 79/80 (internet-based), or 550 (paper-based); IELTS – Minimum score: 6.0.
  • Alternative Entry Routes: Available for applicants who do not meet the standard entry qualifications but have certain skills, experience, and subject knowledge.

Tuition Fees

  • Total Fee for the Program: € 8 900 per year

Program Highlights

  • Accredited & Certified Degree: Our degrees are accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA, and ASIC.
  • Industry-Experienced Faculty and Speakers: Every faculty member at GBSB Global has professional and practical experience in the area they teach.
  • Hands-on Lectures & Group Projects: The Bachelor’s program includes courses that provide practical knowledge applicable to the global business environment.

Resources

  • Program Brochure: Available for download
  • Learning Outcomes: Available for download
  • Program Outline: Available for download
  • Academic Calendar: Available for viewing
  • Application Guidelines: Available for viewing

Accreditations, Rankings & Global Recognitions

  • Accredited by: Department of Education of the Government of Catalonia, ACBSP, MFHEA, and ASIC
  • Rankings: Available for viewing

Student Stories

  • Testimonials: Available for viewing

Contact

  • Information: Available for viewing
  • Admissions Office: Available for viewing
  • Media Contact: Available for viewing

Addresses

  • Madrid Campus: Numancia St. 6, 28039 Madrid, Spain
  • Barcelona Campus: Carrer d'Aragó, 179, L'Eixample, 08011 Barcelona, Spain
  • Malta Campus: 67 Triq Il-Ferrovija L-Qadima, BKR 1615, Birkirkara, Malta
  • Online Learning and Executive Education: Bahnhofstrasse 28, Zug, 6300 Switzerland
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