Program Overview

Program Details

Bachelor of Business Administration and Digital Innovation with Digital Marketing

Overview

The Bachelor of Business Administration and Digital Innovation with Digital Marketing is a three-year online program designed to equip students with the skills and knowledge needed to thrive in the business landscape of the near future. The program focuses on digital marketing strategies, providing students with a foundation in the theory, design, and application of advertising and promotion techniques for successful business operations.

Key Information

• Duration: Full Time – 3 Years
• Languages: English
• Location: Online
• Annual Intakes: October, January, April
• Format: Online
• Tuition Fee: € 8 900 per year

Program Structure

The program is divided into three years, with each year consisting of various modules and electives.

• 1st Year:
  • Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5)
  • Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5)
  • Possible Exit Award
  • Modules:
    • Global Business Environment (7 ECTS)
    • Business Communication (7 ECTS)
    • Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
    • Fundamentals of Marketing in the Digital Era (13 ECTS)
    • Principles of Accounting (7 ECTS)
    • Business Law in a Digital Context (7 ECTS)
    • Business Math and Statistics (13 ECTS)
• 2nd Year:
  • Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5)
  • Possible Exit Award
  • Modules:
    • Strategic Management of Enterprise and Digital Innovation (13 ECTS)
    • Managerial Accounting (6 ECTS)
    • Leadership and Organizational Behavior (6 ECTS)
    • Starting a New Digital Business (7 ECTS)
    • Business Economics (7 ECTS)
    • Business Research Methods (6 ECTS)
    • Three units corresponding to a chosen specialization area
• 3rd Year:
  • Bachelor of Business Administration and Digital Innovation (180 ECTS, EQF/MQF Level 5)
  • Possible Exit Award
  • Modules:
    • Professional and Career Development (6 ECTS)
    • Innovative and Creative Thinking (4 ECTS)
    • Corporate Finance (7 ECTS)
    • Disruptive Technologies for Innovation and Change (13 ECTS)
    • Three units corresponding to a chosen specialization area
    • Undergraduate Dissertation (15 ECTS)

List of Electives – Digital Marketing (45 ECTS)

• Digital Branding (7 ECTS)
• Management of Retail and Electronic Distribution Channels (4 ECTS)
• Pricing Strategies and Digital Products (4 ECTS)
• E-Commerce Development (7 ECTS)
• Sales Management (4 ECTS)
• Consumer Behavior and Emerging Technologies (4 ECTS)
• Dissertation in the area of Digital Marketing (15 ECTS)

Learning Outcomes

• Knowledge:
  • Understands professional theoretical and practical knowledge related to business administration, including both broad knowledge in the field of business administration and a considerable degree of specialized managerial knowledge in digital innovation.
  • Possesses advanced professional knowledge of business administration and digital innovation in a specific industry or functional area chosen as an elective option in the undergraduate program.
  • Critically understands approaches to promoting the culture of digital innovation within an organization by managing talent and knowledge and by incorporating the values of entrepreneurship, continuous learning, and digital transformation into organizational strategic objectives.
• Skills:
  • Gathers and interprets relevant data on problems, obstacles, and opportunities faced by international organizations to inform judgments that include reflection on relevant social, technological, scientific, or ethical issues with the purpose to evaluate alternative approaches and strategies an organization may adopt to meet stakeholder needs and minimize risk within changing internal and external environments.
  • Conducts research into business and digital innovation issues, which may relate to general business and innovation processes or to a specific business function or digital technology, which requires familiarity with a range of data, research sources, and appropriate methodologies.
• Competencies:
  • Engages in critical thinking in the area of business administration and digital innovation and demonstrates independent thought and problem-solving underpinned by evidenced-based arguments.
  • Manages complex professional activities efficiently and professionally to put managerial decisions into practice taking into account the organizational context together with different constraints.

Admissions Information

• Academic Qualification Requirements:
  • A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C, or D.
  • International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievements in higher/standard level subjects.
  • GCSE/IGSCE “O” Levels: five subject exams with grades of A, B, C, or D, and A/S or A Levels: three subject exams with grades of A, B, C, or D.
  • AP Program.
  • Other high school diploma or equivalent (other education systems).
• English Language Proficiency:
  • English as a native language.
  • TOEFL – Minimum score: 213 (computer-based), 79/80 (internet-based), or 550 (paper-based).
  • IELTS – Minimum score: 6.0.
  • Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C.
  • English as the language of instruction during previous studies in the formal education system.
  • Pass GBSB Global’s internal English Level Test.

Tuition Fees

• The Total Fee for the Program is € 8 900. The fee includes application, enrollment, and administrative fees.

Accreditation Status

• An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: ).

MQF/EQF Level

• MFHEA deems this qualification to be at Level 6 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.

Number of ECTS Credits

• 180 ECTS