Program Overview

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MSc Marketing

Master of Science

Course Overview

Level of study: | Postgraduate degree
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Tuition Fees | Fees and Finances
Entry requirements: | A 2:2 honours degree, or International equivalent, in any discipline.
English language requirements: | IELTS 6.0 with no component less than 5.5, or equivalent Other English language tests are accepted, click here to find out more.
Mode of study: | Full-time
Duration: | 1 year
Assessment method: | Coursework
Student finance: | Available
Locations: | London
Birmingham

Start dates: | January, May (London only), September
Application deadline: | Next application deadline

About this course

Do you want to learn more about successful business practice?****Do you wish to become a marketing professional working on a global scale?

This programme will equip you with a clear understanding of marketing and business development, as well as key skills to help you become successful a leader in the global business arena.

With a total of 5.44 billion people using mobile phones in early 2023, equating to 68% of the global population (Digital 2023 Global Overview Report), strategic marketing for the digital world has become more important now than ever.

On this programme you will develop valuable marketing knowledge in areas such as strategy management, global marketing, and digital communications, combined with key transferable skills to help you become career-ready and achieve your goals. You will learn how to conceive, design and implement a substantial research project, enhancing lifelong learning skills for your professional development and future career.

• Learn how to improve entrepreneurial marketing and business practice by understanding how to apply knowledge to complex business issues.
• Explore digital communications and the ways in which SMEs approach marketing in a digital world.
• Understand how to make the most of marketing opportunities through an innovation-focused approach.
• Develop marketing analytics skills and boost your awareness of sustainability marketing.
• Build practical knowledge with applied projects to prepare you for employment.

This programme is also available as MSc Marketing with Advanced Practice, which includes either an internship or project.

Teaching and Assessment Methods

Contact hours per week | 12 hours per week
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Independent study | 30 hours per week
Assessment | Coursework

Careers and postgraduate opportunities

Last year, 53,500 new marketing positions became available in the UK, with the surge in demand for in-house digital and marketing positions expected to continue (Forward Role, 2022).

If you want to get the most out of this current demand and have plans to embark on a career in marketing, then this is the perfect course for you.

• Communication
• Innovation
• Analytics
• Planning
• Strategy
• Project management

Developing skills that are industry-focused and transferrable, you will be the ideal candidate for jobs in a variety of fields and sectors.

Competitive job roles this programme might open up for you:

• Digital Marketing Specialist
• Management Consultant
• Business Analyst
• Marketing and Sales Director
• Recruitment Consultant
• Marketing Executive
• Business Development Manager
• Project Manager
• Marketing Manager

Modules

All modules are core and 20 credits unless specified.

• Academic and Professional Development – MSc Marketing (0 credits)
• Principles of Marketing
• Marketing Innovation
• Project Management
• Global Marketing
• Digital Marketing Communications
• Marketing Analytics
• Marketing for Sustainable Futures
• Applied Marketing Project (40 credits)

Academic requirements

• A 2:2 (second class) honours degree or International equivalent, in any discipline

Non-standard entry

• In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.

Alternatively, you may be eligible to study our Extended MSc Marketing which integrates our Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary). Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression onto the MSc Marketing.

English language requirements

• IELTS 6.0 with no band score less than 5.5, or equivalent
• HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub-skills
• Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
• WAEC – C6

Tuition fees for 2024/25

• UK/Home students: £8,250
• International students:
  • London: £14,950
  • Birmingham: £13,300

Tuition fees for 2025/26

• UK/Home students: £8,250
• International students:
  • London: £15,450
  • Birmingham: £13,800

Deposit payments

All postgraduate students, both international and home, are required to pay a deposit towards their tuition fee. For more information about the deposit, please visit our finance page.

What do my tuition fees pay for?

The following is included in your tuition fees:

• Your teaching in class – this included seminars, lectures and tutorials
• Campus facilities and social spaces, including computers, Wi-Fi, printers, lockers and multi-faith rooms
• The ACE Team (Academic Community of Excellence) who can support you with your studies and assignments
• Careers and Employability Service, which provides help with CVs, applications and interviews through workshops, drop-ins and 1-2-1 appointments
• Facilities (computers, on-campus wi-fi, printers, vending machines)
• Library resources, both on-campus resources and an extensive online catalogue of resources
• Student Support, including the Welfare Team, Finance Team and more
• Students Advice & Support Centre (SASC), which is the first point of contact for all student support enquiries

Tuition fees do not cover the cost of subject books, stationery, printing and photocopying costs, accommodation, living expenses, travel, hobbies, sports or any other extracurricular activities.

Student finance loan

If you’re a UK postgraduate student, you may be eligible for government-funded financial support, such as:

• Tuition Fee Loans: Paid directly to the university for undergraduate students or to you for postgraduate students, requiring you to transfer the payment to the university

Living costs

Tuition fees cover registration, teaching, and access to learning resources and support services. However, students are responsible for covering additional living expenses, including books, stationery, accommodation, and travel.

International students must meet UKVI financial requirements for visa purposes:

• £1,483 per month (for up to 9 months) for courses in London
• £1,136 per month (for up to 9 months) for courses outside of London

Scholarships and discounts

For self-funding students, we also offer a range of academic scholarships and fee discounts. If you completed your undergraduate degree at an Ulster University branch campus, you may be eligible for an alumni scholarship. Scholarship availability and eligibility requirements vary. Contact us to find out more.