Program Overview

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Honours Bachelor of Business Administration (Automotive Management)

Program Description

This program combines a degree-level business education with experiential knowledge focused on the automotive industry. In preparation for a landscape that is constantly evolving and to identify and respond proactively to these changes, students analyze current issues, trends and developing technologies relevant to the automotive industry. Through a variety of delivery methods including lectures, discussions, case-studies, problem-solving and special projects in collaboration with industry and industry stakeholders, students are challenged to critically examine, evaluate and present complex information in support of sound management decision-making.

Work integrated learning is achieved through a series of co-operative education work terms, serving to maximize the link between theory and practice, and to foster mutually beneficial business relationships between the student and industry partners.

This program includes experiential learning through participation in a major, automotive focused exposition that requires students to work collaboratively and interactively with industry and industry partners in developing their communication and leadership skills, and increasing their professionalism.

Intake Information

• Start date: Fall 2025
• Campus: Barrie

Tuition and Fees

• Visit our tuition and fees page for detailed information on the cost to attend Georgian.
• Review additional program-specific fees for this program.
• You can afford this! Explore OSAP as well as awards, scholarships and bursaries to help you pay your way to graduation.

Work-Integrated Learning

• This program includes a co-op work term component where you’ll gain experience in a workplace related to your field of study.
• Learn about types of work-integrated learning at Georgian.

Admission Requirements

• Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
• Minimum overall average of 65 per cent
• Six Grade 12 U or M level courses
• Grade 12 U level English
• Grade 12 U level Mathematics

Selection is based on academic grades and subject prerequisites; applicants must meet minimum averages to receive final acceptance.

Mature applicants may also be considered for admission to this program providing their previous school performance and/or recent work record suggests a strong possibility of academic success. In order to qualify, applicants must be 19 years of age on or before the commencement of the program and must have been away from formal education for at least one year immediately prior to beginning studies. Mature applicants must meet subject prerequisites prior to registration.

Applicants should be aware that first-year enrolment is limited; satisfying minimum entrance requirements does not guarantee admission.

Career Opportunities

The automotive sector is one of the largest industries in Canada’s economy and is commonly referred to as ‘one of the major economic engines of the Province’. Employment opportunities resulting from the Honours Bachelor of Business Administration (Automotive Management) are positions requiring high levels of critical thinking, problem solving, professionalism and customer service skills. Graduates of the degree program find entry level and middle management employment opportunities in all sectors of the automotive industry including original equipment manufacturers (OEM), dealerships, the aftermarket (manufacturer, wholesale and retail), financial services, remarketing (used vehicles, auctions and intermediaries), services and digital marketing/social media.

Pathways

• Automotive Business diploma to Automotive Management degree

Graduates of the Automotive Business School of Canada’s Automotive Business diploma program can turn their diploma into a degree with a pathway into the Automotive Management degree program!

Why Study Automotive Business at Georgian?

• Become a future leader in the automotive industry with an employment rate of over 90 per cent
• Start your automotive career with endless opportunities in dealership operations, vehicle manufacturers, aftermarket and more
• Gain automotive industry experience and build your network with up to 12 months of paid co-op work terms
• $150,000 in scholarships and awards offered every year
• Attend automotive industry conferences, networking events, class trips and hear from industry-leading guest speakers
• Experiential learning at its best: Take part in the Georgian College Auto Show, our student-run, outdoor learning lab that allows our students to get hands-on experience with major manufacturers and the public

Experiential Learning Opportunities

• Build your network

Daniel explores his dream come true by networking, gaining experience and creating a portfolio of vehicles at Georgian College.

Course Overview

• 30 Core Courses
• 2 Elective Core Courses
• 2 Non-Core Courses
• 6 Elective Non-Core Courses
• 2 Auto Practica
• 3 Co-op Work Terms

Program-Specific Courses

• AUTM 1002 – Concepts of the Automotive Industry
• AUTM 1003 – Introduction to Aftermarket
• MNGM 1001 – Management Principles
• MRKT 1000 – Introduction to Marketing
• INTS 1002 – Introduction to Multidisciplinary Research

Course Delivery Method

• In person

This program is delivered fully in person and requires you to attend campus.

Related Programs

• Honours Bachelor of Business Administration (Management and Leadership)
• Honours Bachelor of Police Studies
• Mechanical Engineering Technology