Marketing Management

Program Overview

Program information

Program description

The Marketing Management graduate certificate program is designed for the business professional who wants to develop the knowledge, skills, and attitudes required to further their career in marketing. Courses offer students an opportunity to learn and effectively manage a wide-range of marketing tasks and functions, and to develop competencies in project management, graphic design, database management, and economics. A broad range of analytical and creative approaches provides students a wider understanding of marketing fundamentals, enhancing knowledge of concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. Whether your plan is to run your own business or progress further within your firm, you will gain valuable insight into all aspects and levels of marketing, as well as the hard and soft skills necessary for success.

What career paths can I take in marketing and management?

Your Marketing Management graduate certificate gives you many career opportunities

Graduates of this program may initiate entrepreneurial start-ups or be prepared to work in a variety of business-focused environments and middle-management roles, including:

• account executives
• sales and marketing coordinators/managers
• media planners and buyers
• brand managers
• marketing analysts/researchers
• community engagement managers
• digital media marketers
• social media managers
• communications managers

Course information

Course offerings and equivalents

Currently available courses are listed below.

Course title

Course code

OntarioLearn equivalents

• Advertising, Promotion, and Public Relations
  • MKMN 1013
• Applied Marketing Research
  • MKMN 1016
• Computer Applications for Database Marketing
  • MKMN 1014
• Data Analytics and Data Mining
  • MKMN 1018
• Database Marketing Strategies
  • MKMN 1015
• Direct and Interactive Marketing
  • MKMN 1023
• Ethics and Entrepreneurship
  • MKMN 1020
• Fundamentals of Economics and Finance
  • MKMN 1017
• Graphic Design
  • MKMN 1012
• International Marketing Management
  • MKMN 1019
• Marketing Management Capstone Project
  • MKMN 1022
• Project Management
  • GBMT 1007
• Social Customer Relationship Management
  • MKMN 1021
• Training and Development for Business Leaders
  • BMGT 1012
• Training and Development (ODE)

How to apply to the part-time Marketing Management graduate certificate program

Apply online through ontariocolleges.ca

1. Make sure you meet program admission requirements
2. Complete an online application using the Ontario College Application Service (OCAS) using the part-time program code
3. When registration opens, select the course(s) from the program webpage course listing and follow the prompt steps to register and pay

Frequently asked questions (FAQs)

Finance and fees

• Are part-time students eligible for the Ontario Student Assistance Program (OSAP)? As a part-time student, you may be eligible for OSAP funding, depending on the number of courses you take per semester. For more information about OSAP, including eligibility requirements and how to apply, visit the OSAP/financial aid webpage.
• What is the cost of the program? As a part-time student, you can take one to three courses per semester, paying on a course-by-course basis. For course fee information, select a course from the course information section of this page.

Online learning

• What is an OntarioLearn (ODE) course? These courses are offered through OntarioLearn. Visit the OntarioLearn webpage to learn more. OntarioLearn courses are set up as equivalents to the Georgian courses. You can choose to take the ODE courses or the Georgian courses. When a Georgian course isn’t available to be delivered online, we’ve listed an OntarioLearn course in the delivery schedule. The majority of the Georgian courses have ODE equivalents set up. You can choose to take either course.

Credit for Prior Learning (CPL)

• Can I transfer credits or prior life or work experience to fast track my studies? Previous postsecondary education: If you’ve completed courses, or some or all of a program, at another accredited postsecondary institution, you may be able to transfer all or some of your courses into a related program at Georgian. Relevant work or life experience: If you have relevant work and/or life experience that relates to your program(s) of interest at Georgian, Prior Learning Assessment and Recognition (PLAR) is an academic credit option. To learn more about transfer credit and PLAR, visit the Credit for Prior Learning webpage.