Program Overview

Graduate Certificate in Digital Marketing

Overview

The Graduate Certificate in Digital Marketing is ideal if you are looking to develop skills in the sought-after field of digital marketing. In this course, you will explore the foundations of various digital channels, study digital strategies, tactics, and relevant analytics; and in doing so, you will learn about the tools of digital marketing and relevant theories behind using these tools to guide strategic decision making.

Admission Criteria

• A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience or by invitation, students who have completed 400 credits towards an undergraduate degree and have achieved a course weighted average of 70% or above will be eligible to apply. Final acceptance will be subject to a formal interview.
• Applicants must also meet Curtin's English language proficiency requirements.

English Requirements

• IELTS Academic (International English Language Testing System)
  • Writing: 6
  • Speaking: 6
  • Reading: 6
  • Listening: 6
  • Overall band score: 6.5

Fees and Scholarships

• Domestic fee paying postgraduate: $16,170* (2025 Fee year)
• *Based on a first-year full-time study load of 100 credits. The total cost will depend on your course options (i.e., units selected and time taken to complete).

Location

• Curtin Perth

How to Apply

• Please review information on how to apply for the campus of your choice
• Curtin Perth
• Please note that each campus has different application deadlines. View our application deadlines page for further information.

Careers

• Advertising professional
• Copywriter
• Digital marketing consultant
• Media buyer
• Marketing manager
• Media producer
• Marketing specialist
• Public relations professional

Industries

• Advertising
• Government
• Leisure and tourism
• Manufacturing
• Retail and wholesale
• Service industries

What You'll Learn

• Develop proficiency in analysing, synthesising, and applying digital marketing principles and strategies
• Apply diverse ethical, socially responsible, and global perspectives in the development and implementation of digital marketing solutions
• Develop optimal solutions to real-world marketing challenges by applying appropriate digital analytics and research skills
• Communicate complex digital marketing data, information, and insights to engage with relevant stakeholders effectively, persuasively, and professionally

Duration

• This fee-paying course is one year part-time study. It is not available to international students.
• 6 months part-time

Credit

• A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
• 100

CRICOS

• The Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS) Code indicates a registered program offered to international students studying in Australia on student visas.

Other Requirements and Notes for This Course

• Some units have special weekend intensive classes.
• Credit for recognised learning (CRL)
• Use your experience to get credit towards your degree
• Finish your course sooner with credit for your previous study or work experience.

Bachelor of Business Administration (BBA) Specialisations

• Actuarial Financial Mathematics Specialisation
• Advertising Design Specialisation
• Animation and Game Design Specialisation
• Anthropology and Sociology Specialisation
• Asian Studies Specialisation
• Chinese Language Specialisation
• Construction Management Specialisation
• Creative Writing Specialisation
• Design Thinking and Visual Communication Specialisation
• Designing Fashion Specialisation
• Digital Design Specialisation
• Digital and Social Media Specialisation
• English and Cultural Studies Specialisation
• Environmental Planning Specialisation
• Fashion Design Specialisation
• Fine Art Specialisation
• Geography Specialisation
• Graphic Design Specialisation
• Graphics Specialisation
• History Specialisation
• Illustration Specialisation
• Interior Architecture – Applied Interior Design Specialisation
• Interior Architecture Specialisation
• International Development Specialisation
• Journalism Specialisation
• Landscape and Natural Resource Management Specialisation
• Photography Specialisation
• Principles of Planning Specialisation
• Professional Writing Specialisation
• Screen Production Specialisation
• Social Inclusion and Equity Specialisation
• Social Justice Specialisation
• Surveying and Spatial Sciences Specialisation
• Theatre Arts Specialisation
• Urban Design and Planning Specialisation
• Web Media Specialisation
• Web Presence Specialisation

Bachelor of Commerce Specialisations

• Actuarial Financial Mathematics Specialisation
• Advertising Design Specialisation
• Animation and Game Design Specialisation
• Anthropology and Sociology Specialisation
• Asian Studies Specialisation
• Chinese Language Specialisation
• Construction Management Specialisation
• Corporate Screen Production Specialisation
• Creative Writing Specialisation
• Design Thinking and Visual Communication Specialisation
• Designing Fashion Specialisation
• Digital Design Specialisation
• Digital and Social Media Specialisation
• English and Cultural Studies Specialisation
• Environmental Planning Specialisation
• Fashion Design Specialisation
• Fine Art Specialisation
• Geography Specialisation
• Graphic Design Specialisation
• Graphics Specialisation
• History Specialisation
• Illustration Specialisation
• Interior Architecture – Applied Interior Design Specialisation
• Interior Architecture Specialisation
• International Development Specialisation
• Journalism Specialisation
• Landscape and Natural Resource Management Specialisation
• Photography Specialisation
• Principles of Planning Specialisation
• Professional Writing Specialisation
• Screen Production Specialisation
• Social Inclusion and Equity Specialisation
• Social Justice Specialisation
• Surveying and Spatial Sciences Specialisation
• Theatre Arts Specialisation
• Urban Design and Planning Specialisation
• Web Media Specialisation
• Web Presence Specialisation

Bachelor of Innovation Specialisations

• Advertising Design Specialisation
• Animation and Game Design Specialisation
• Asian Studies Specialisation
• Biological Diversity Minor
• Climate Change Science Minor
• Construction Management Specialisation
• Corporate Screen Production Specialisation
• Creative Writing Specialisation
• Design Thinking and Visual Communication Specialisation
• Designing Fashion Specialisation
• Digital and Social Media Specialisation
• Environmental Management Minor
• Environmental Planning Specialisation
• Fashion Design Specialisation
• Fine Art Specialisation
• Food Science Minor
• Forensic Studies Minor
• Geophysics Minor
• Geospatial Technology Minor
• Go Global – Internship Specialisation 1
• Go Practice – Internship Specialisation 1
• Graphic Design Specialisation
• Graphics Specialisation
• Illustration Specialisation
• Indigenous Australian Cultural Studies Specialisation
• Interior Architecture – Applied Interior Design Specialisation
• Interior Architecture Specialisation
• International Development Specialisation
• Landscape Restoration Minor
• Landscape and Natural Resource Management Specialisation
• Mapping and Land Planning Minor
• Metallurgy Minor
• Mining Minor
• Optimisation Minor
• Photography Specialisation
• Principles of Planning Specialisation
• Screen Production Specialisation
• Social Inclusion and Equity Specialisation
• Social Justice Specialisation
• Strategic Studies Specialisation
• Theatre Arts Specialisation
• Urban Design and Planning Specialisation
• Web Media Specialisation
• Web Presence Specialisation