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Bachelors

Advertising and Design Major

Curtin University
Perth , Australia
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About Program
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Program Details
Degree
Bachelors
Major
Design | Advertising | Marketing
Area of study
Arts | Business and Administration
Course Language
English
About Program

Program Overview

Advertising and Design Major

Overview

Effective advertising is persuasive, targeted, clever and original. When you study this course, you’ll not only learn how to bring creative ideas to life, but you’ll also learn about the business processes behind the scenes, such as planning, consumer research and managing campaigns.


You’ll hone your skills in idea generation, art direction, design, creative strategy and critical thinking. You'll also learn to use advertising and design effectively to drive business growth and development.


This major gives you the choice to expand your knowledge and skills in either brand management or copywriting.


The course is taught through authentic learning experiences that reflect real-world industry standards and practice, helping you transition to the workforce and begin an exciting career.


We also encourage you to enter student competitions run by industry bodies such as Design and Art Direction (D&AD), the Advertising Council of Australia and Perth Advertising and Design Club.


What Jobs Can the Advertising and Design Course Lead to?

Careers

  • Creative director
  • Art director
  • Copywriter
  • Advertising and marketing coordinator
  • Advertising campaign manager
  • Account manager
  • Account director

Industries

  • Advertising
  • Marketing
  • Media and communications
  • Publishing

What You'll Learn

  • Demonstrate cognitive and technical skills in both a broad understanding and depth in advertising and design
  • Use and discern between a range of technologies and media platforms in the production of advertising and design-based solutions
  • Demonstrate effective visual, spoken, written and technical communication appropriate to advertising design and apply effective self-directed learning skills
  • Demonstrate personal awareness of a design specific practice and sustain an engagement with contemporary practices, technologies and the creative industries
  • Develop a predictive overview of future trends that will influence advertising and design practices
  • Recognise the importance of social, ethical and cultural diversity and consider local and international perspectives in advertising and design activities, studio practice and production
  • Apply discipline knowledge to critically review, analyse, consolidate and contribute to evidence-based practice in advertising and design
  • Demonstrate how intercultural awareness and understanding impacts on personal and professional skills and on the ability to lead
  • Work independently and collaboratively on advertising design projects and respond to project demands

Professional Recognition and Accreditation

Professional membership is available with the Design Institute of Australia and Perth Advertising and Design Club.


Admission Criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.


Current or Previous University Experience

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This may include applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It may also include applicants who have completed past study with university and non-university higher education providers.


Curtin Course Switcher Criteria

Our admission criteria for minimum entry apply to those who are switching courses at Curtin.


Please check our general admission criteria.


Higher Education Course Switcher Criteria

Our admission criteria for minimum entry apply to those who are switching courses from another higher education course provider.


Please check our general admission criteria.


Fees and Scholarships

Please view the Bachelor of Design degree for indicative fees.


How to Apply

Please review information on how to apply for the campus of your choice.


Credit for Recognised Learning (CRL)

Finish your course sooner with credit for your previous study or work experience.


Bachelor of Business Administration (BBA) Specialisations

Specialisations Available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital Design Specialisation
  12. Digital and Social Media Specialisation
  13. English and Cultural Studies Specialisation
  14. Environmental Planning Specialisation
  15. Fashion Design Specialisation
  16. Fine Art Specialisation
  17. Geography Specialisation
  18. Graphic Design Specialisation
  19. Graphics Specialisation
  20. History Specialisation
  21. Illustration Specialisation
  22. Interior Architecture – Applied Interior Design Specialisation
  23. Interior Architecture Specialisation
  24. International Development Specialisation
  25. Journalism Specialisation
  26. Landscape and Natural Resource Management Specialisation
  27. Photography Specialisation
  28. Principles of Planning Specialisation
  29. Professional Writing Specialisation
  30. Screen Production Specialisation
  31. Social Inclusion and Equity Specialisation
  32. Social Justice Specialisation
  33. Surveying and Spatial Sciences Specialisation
  34. Theatre Arts Specialisation
  35. Urban Design and Planning Specialisation
  36. Web Media Specialisation
  37. Web Presence Specialisation

Bachelor of Commerce Specialisations

Specialisations Available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Corporate Screen Production Specialisation
  9. Creative Writing Specialisation
  10. Design Thinking and Visual Communication Specialisation
  11. Designing Fashion Specialisation
  12. Digital Design Specialisation
  13. Digital and Social Media Specialisation
  14. English and Cultural Studies Specialisation
  15. Environmental Planning Specialisation
  16. Fashion Design Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Innovation Specialisations

Specialisations Available from Humanities, Science and the Centre for Aboriginal Studies:

  1. Advertising Design Specialisation
  2. Animation and Game Design Specialisation
  3. Asian Studies Specialisation
  4. Biological Diversity Minor
  5. Climate Change Science Minor
  6. Construction Management Specialisation
  7. Corporate Screen Production Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital and Social Media Specialisation
  12. Environmental Management Minor
  13. Environmental Planning Specialisation
  14. Fashion Design Specialisation
  15. Fine Art Specialisation
  16. Food Science Minor
  17. Forensic Studies Minor
  18. Geophysics Minor
  19. Geospatial Technology Minor
  20. Go Global – Internship Specialisation 1
  21. Go Practice – Internship Specialisation 1
  22. Graphic Design Specialisation
  23. Graphics Specialisation
  24. Illustration Specialisation
  25. Indigenous Australian Cultural Studies Specialisation
  26. Interior Architecture – Applied Interior Design Specialisation
  27. Interior Architecture Specialisation
  28. International Development Specialisation
  29. Landscape Restoration Minor
  30. Landscape and Natural Resource Management Specialisation
  31. Mapping and Land Planning Minor
  32. Metallurgy Minor
  33. Mining Minor
  34. Optimisation Minor
  35. Photography Specialisation
  36. Principles of Planning Specialisation
  37. Screen Production Specialisation
  38. Social Inclusion and Equity Specialisation
  39. Social Justice Specialisation
  40. Strategic Studies Specialisation
  41. Theatre Arts Specialisation
  42. Urban Design and Planning Specialisation
  43. Web Media Specialisation
  44. Web Presence Specialisation
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