Program Overview
Master of Research (Marketing)
Overview
The Master of Research (Marketing) is a research-based degree that provides students with the opportunity to develop advanced research skills and knowledge in the field of marketing. The program is designed to equip students with the skills and expertise necessary to conduct original research that contributes to the advancement of marketing knowledge.
Admission Criteria
To be eligible for admission to the Master of Research (Marketing), applicants must meet the following criteria:
- Hold a bachelor's degree with honors or a master's degree in a relevant field
- Have a minimum GPA of 3.0 or equivalent
- Meet the English language proficiency requirements (IELTS Academic: 6.5 overall, with no band less than 6.0)
Fees and Scholarships
Fee information is not available for this course at this time. Estimated course fees can be found on the Curtin University website.
Location
The Master of Research (Marketing) is offered at the Curtin Perth campus.
How to Apply
To apply for the Master of Research (Marketing), please review the information on how to apply for the campus of your choice. Each campus has different application deadlines, so please view the application deadlines page for further information.
Course Structure
The Master of Research (Marketing) is a two-year full-time or equivalent part-time program. The program consists of:
- Research proposal (12 credit points)
- Research methods (12 credit points)
- Research project (48 credit points)
Research Areas
The Master of Research (Marketing) program covers a range of research areas, including:
- Consumer behavior
- Marketing strategy
- Brand management
- Digital marketing
- International marketing
Career Opportunities
Graduates of the Master of Research (Marketing) program can pursue careers in:
- Marketing research
- Marketing management
- Brand management
- Digital marketing
- Academia
Why Research at Curtin
Curtin University is widely recognized for its applied research, which is firmly focused on solving real-world problems. The university has strong partnerships with industry, business, and government, which result in outcomes that greatly benefit the broader community locally, nationally, and globally.
What You'll Learn
The Master of Research (Marketing) program will equip you with the skills and knowledge necessary to:
- Demonstrate mastery of theoretical knowledge and to reflect critically on that knowledge and its application
- Investigate, analyze, and synthesize complex information, problems, concepts, and theories
- Generate and evaluate complex ideas and concepts at an abstract level
- Design, use, and evaluate research and research methods
- Communicate and present a coherent and sustained argument and to disseminate research concepts, plans, and results to the general community, peers, and national and international research community
Specialisations
The Master of Research (Marketing) program offers a range of specializations, including:
- Actuarial Financial Mathematics Specialisation
- Advertising Design Specialisation
- Animation and Game Design Specialisation
- Anthropology and Sociology Specialisation
- Asian Studies Specialisation
- Chinese Language Specialisation
- Construction Management Specialisation
- Corporate Screen Production Specialisation
- Creative Writing Specialisation
- Design Thinking and Visual Communication Specialisation
- Designing Fashion Specialisation
- Digital and Social Media Specialisation
- Environmental Planning Specialisation
- Fashion Design Specialisation
- Fine Art Specialisation
- Geography Specialisation
- Graphic Design Specialisation
- Graphics Specialisation
- History Specialisation
- Illustration Specialisation
- Interior Architecture – Applied Interior Design Specialisation
- Interior Architecture Specialisation
- International Development Specialisation
- Journalism Specialisation
- Landscape and Natural Resource Management Specialisation
- Photography Specialisation
- Principles of Planning Specialisation
- Professional Writing Specialisation
- Screen Production Specialisation
- Social Inclusion and Equity Specialisation
- Social Justice Specialisation
- Surveying and Spatial Sciences Specialisation
- Theatre Arts Specialisation
- Urban Design and Planning Specialisation
- Web Media Specialisation
- Web Presence Specialisation
Bachelor of Business Administration (BBA) Specialisations
The Bachelor of Business Administration (BBA) program offers a range of specializations, including:
- Actuarial Financial Mathematics Specialisation
- Advertising Design Specialisation
- Animation and Game Design Specialisation
- Anthropology and Sociology Specialisation
- Asian Studies Specialisation
- Chinese Language Specialisation
- Construction Management Specialisation
- Creative Writing Specialisation
- Design Thinking and Visual Communication Specialisation
- Designing Fashion Specialisation
- Digital Design Specialisation
- Digital and Social Media Specialisation
- English and Cultural Studies Specialisation
- Environmental Planning Specialisation
- Fashion Design Specialisation
- Fine Art Specialisation
- Geography Specialisation
- Graphic Design Specialisation
- Graphics Specialisation
- History Specialisation
- Illustration Specialisation
- Interior Architecture – Applied Interior Design Specialisation
- Interior Architecture Specialisation
- International Development Specialisation
- Journalism Specialisation
- Landscape and Natural Resource Management Specialisation
- Photography Specialisation
- Principles of Planning Specialisation
- Professional Writing Specialisation
- Screen Production Specialisation
- Social Inclusion and Equity Specialisation
- Social Justice Specialisation
- Surveying and Spatial Sciences Specialisation
- Theatre Arts Specialisation
- Urban Design and Planning Specialisation
- Web Media Specialisation
- Web Presence Specialisation
Bachelor of Commerce Specialisations
The Bachelor of Commerce program offers a range of specializations, including:
- Actuarial Financial Mathematics Specialisation
- Advertising Design Specialisation
- Animation and Game Design Specialisation
- Anthropology and Sociology Specialisation
- Asian Studies Specialisation
- Chinese Language Specialisation
- Construction Management Specialisation
- Corporate Screen Production Specialisation
- Creative Writing Specialisation
- Design Thinking and Visual Communication Specialisation
- Designing Fashion Specialisation
- Digital Design Specialisation
- Digital and Social Media Specialisation
- English and Cultural Studies Specialisation
- Environmental Planning Specialisation
- Fashion Design Specialisation
- Fine Art Specialisation
- Geography Specialisation
- Graphic Design Specialisation
- Graphics Specialisation
- History Specialisation
- Illustration Specialisation
- Interior Architecture – Applied Interior Design Specialisation
- Interior Architecture Specialisation
- International Development Specialisation
- Journalism Specialisation
- Landscape and Natural Resource Management Specialisation
- Photography Specialisation
- Principles of Planning Specialisation
- Professional Writing Specialisation
- Screen Production Specialisation
- Social Inclusion and Equity Specialisation
- Social Justice Specialisation
- Surveying and Spatial Sciences Specialisation
- Theatre Arts Specialisation
- Urban Design and Planning Specialisation
- Web Media Specialisation
- Web Presence Specialisation
Bachelor of Innovation Specialisations
The Bachelor of Innovation program offers a range of specializations, including:
- Advertising Design Specialisation
- Animation and Game Design Specialisation
- Asian Studies Specialisation
- Biological Diversity Minor
- Climate Change Science Minor
- Construction Management Specialisation
- Corporate Screen Production Specialisation
- Creative Writing Specialisation
- Design Thinking and Visual Communication Specialisation
- Designing Fashion Specialisation
- Digital and Social Media Specialisation
- Environmental Management Minor
- Environmental Planning Specialisation
- Fashion Design Specialisation
- Fine Art Specialisation
- Food Science Minor
- Forensic Studies Minor
- Geophysics Minor
- Geospatial Technology Minor
- Go Global – Internship Specialisation 1
- Go Practice – Internship Specialisation 1
- Graphic Design Specialisation
- Graphics Specialisation
- Illustration Specialisation
- Indigenous Australian Cultural Studies Specialisation
- Interior Architecture – Applied Interior Design Specialisation
- Interior Architecture Specialisation
- International Development Specialisation
- Landscape Restoration Minor
- Landscape and Natural Resource Management Specialisation
- Mapping and Land Planning Minor
- Metallurgy Minor
- Mining Minor
- Optimisation Minor
- Photography Specialisation
- Principles of Planning Specialisation
- Screen Production Specialisation
- Social Inclusion and Equity Specialisation
- Social Justice Specialisation
- Strategic Studies Specialisation
- Theatre Arts Specialisation
- Urban Design and Planning Specialisation
- Web Media Specialisation
- Web Presence Specialisation
Domestic Students
Domestic students are considered to be:
- Citizens of Australia or New Zealand
- Permanent residents of Australia
- Australian Permanent Humanitarian visa holders
International Students
International students are considered to be:
- Citizens of countries other than Australia or New Zealand
- Temporary residents of Australia
- International students studying in Australia on a student visa
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