Program Overview

Marketing Major

Overview

The Marketing Major is a comprehensive program that equips students with the knowledge and skills to succeed in the dynamic field of marketing. This major is designed to provide students with a deep understanding of marketing principles, theories, and practices, as well as the ability to apply this knowledge in real-world contexts.

Course Structure

The Marketing Major consists of a combination of core and elective units that provide students with a broad understanding of marketing concepts and practices. The program is designed to be flexible, allowing students to tailor their studies to their interests and career goals.

Career Opportunities

Graduates of the Marketing Major can pursue a wide range of career opportunities in marketing, including:

• Brand manager
• Content marketer
• Digital marketing manager
• Marketing strategist
• Product marketing manager

Double Major Opportunities

The Marketing Major can be combined with other majors to create a double major. This allows students to develop a deeper understanding of marketing and another field, such as business, communications, or psychology.

What You'll Learn

The Marketing Major covers a range of topics, including:

• Consumer behavior and market research
• Marketing strategy and planning
• Brand management and product development
• Digital marketing and social media
• Marketing communications and advertising
• International marketing and global business

Professional Recognition and Accreditation

The Marketing Major is accredited by the Australian Marketing Institute (AMI) and the Chartered Institute of Marketing (CIM). Graduates of the program are eligible for membership of these professional organizations.

Fees and Scholarships

The fees for the Marketing Major vary depending on the student's location and enrollment status. Scholarships are available to support students in their studies.

Entry Requirements

The entry requirements for the Marketing Major vary depending on the student's prior education and experience. Students can apply for the program through the university's online application portal.

Course Code

MJRU-MRKTG

Last Updated

12 May 2025

Disclaimer

The information on this page is subject to change. Curtin University makes no warranty, representation, or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness, or usefulness of any information.