Program Overview

Advertising Design Specialisation

Overview

The Advertising Design Specialisation is an undergraduate specialisation that provides students with the foundational knowledge and skills needed in advertising design. This specialisation is part of the Bachelor of Business Administration, Bachelor of Commerce, and Bachelor of Innovation degrees.

Course Outline

• Qualification: Advertising Design Specialisation
• Credit: 100 credits (approximately four units)
• Duration: Full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.

Course Description

In this introduction to advertising design, students will research and explore a number of different creative strategies, then apply these to solve advertising briefs across a broad range of media. Students will also analyse existing advertising campaigns through looking at branding, campaigning, images, art direction and copywriting, and how the different elements contribute to the campaign as a whole.

Through a series of practical design projects and exercises held within a digital environment, students will be introduced to industry standard design technologies and software. Students will also explore the fundamental principles of form and function in typographic design.

What's a Specialisation?

A specialisation is a set of four units that students can choose to complement their course. Most Curtin courses allow students to choose a specialisation from any academic area. Humanities specialisations, like this one, can give a useful balance to a course from business, law, science, engineering or health disciplines.

Fees and Scholarships

Fee information is not available for this course at this time. Estimated course fees can be found on the Curtin University website.

Course Structure

The course structure for the Advertising Design Specialisation can be viewed on the Curtin University website.

Specialisations Available

The Advertising Design Specialisation is available as part of the following degrees:

• Bachelor of Business Administration
• Bachelor of Commerce
• Bachelor of Innovation

Other Specialisations

Other specialisations available from Humanities and Science include:

• Actuarial Financial Mathematics Specialisation
• Animation and Game Design Specialisation
• Anthropology and Sociology Specialisation
• Asian Studies Specialisation
• Chinese Language Specialisation
• Construction Management Specialisation
• Corporate Screen Production Specialisation
• Creative Writing Specialisation
• Design Thinking and Visual Communication Specialisation
• Designing Fashion Specialisation
• Digital and Social Media Specialisation
• Digital Design Specialisation
• English and Cultural Studies Specialisation
• Environmental Planning Specialisation
• Fashion Design Specialisation
• Fine Art Specialisation
• Geography Specialisation
• Graphic Design Specialisation
• Graphics Specialisation
• History Specialisation
• Illustration Specialisation
• Interior Architecture – Applied Interior Design Specialisation
• Interior Architecture Specialisation
• International Development Specialisation
• Journalism Specialisation
• Landscape and Natural Resource Management Specialisation
• Photography Specialisation
• Principles of Planning Specialisation
• Professional Writing Specialisation
• Screen Production Specialisation
• Social Inclusion and Equity Specialisation
• Social Justice Specialisation
• Surveying and Spatial Sciences Specialisation
• Theatre Arts Specialisation
• Urban Design and Planning Specialisation
• Web Media Specialisation
• Web Presence Specialisation

Domestic Students

Domestic students are considered to be citizens of Australia or New Zealand, permanent residents of Australia, or Australian Permanent Humanitarian visa holders.

International Students

International students can find more information on the Curtin University website.

FAQs

Frequently asked questions can be found on the Curtin University website.

Contact

Contact information for Curtin University can be found on the university's website.