Program Overview

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Marketing Communication Specialisation

Overview

This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers can adapt their strategy to appeal to different markets. You’ll learn the skills needed to develop, organise and implement marketing activities in a competitive, volatile environment.

What's a specialisation?

A specialisation is a set of four units you can choose to complement your course. Most Curtin courses allow you to choose a specialisation from any academic area. Humanities specialisations, like this one, can give a useful balance to a course from business, law, science, engineering or health disciplines.

Course Essentials

• Qualification: Marketing Communication Specialisation
• Credit: 100 credits (approximately four units)
• Duration: Full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.

Course Outline

Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

• Bachelor of Commerce
• Bachelor of Communications
• Bachelor of Advanced Commerce (Honours)

Fees and Scholarships

Fee information is not available for this course at this time. Find estimated course fees.

Teaching Areas

• Centre for Aboriginal Studies
• Business and Law
• Health Sciences
• Humanities
• Science and Engineering

Campuses

• Australia
• Colombo
• Dubai
• Malaysia
• Mauritius
• Singapore

Specialisations

Bachelor of Business Administration (BBA) Specialisations

• Actuarial Financial Mathematics Specialisation
• Advertising Design Specialisation
• Animation and Game Design Specialisation
• Anthropology and Sociology Specialisation
• Asian Studies Specialisation
• Chinese Language Specialisation
• Construction Management Specialisation
• Corporate Screen Production Specialisation
• Creative Writing Specialisation
• Design Thinking and Visual Communication Specialisation
• Designing Fashion Specialisation
• Digital and Social Media Specialisation
• Digital Design Specialisation
• English and Cultural Studies Specialisation
• Environmental Planning Specialisation
• Fashion Design Specialisation
• Fine Art Specialisation
• Geography Specialisation
• Graphic Design Specialisation
• Graphics Specialisation
• History Specialisation
• Illustration Specialisation
• Interior Architecture – Applied Interior Design Specialisation
• Interior Architecture Specialisation
• International Development Specialisation
• Journalism Specialisation
• Landscape and Natural Resource Management Specialisation
• Photography Specialisation
• Principles of Planning Specialisation
• Professional Writing Specialisation
• Screen Production Specialisation
• Social Inclusion and Equity Specialisation
• Social Justice Specialisation
• Surveying and Spatial Sciences Specialisation
• Theatre Arts Specialisation
• Urban Design and Planning Specialisation
• Web Media Specialisation
• Web Presence Specialisation

Bachelor of Commerce Specialisations

• Actuarial Financial Mathematics Specialisation
• Advertising Design Specialisation
• Animation and Game Design Specialisation
• Anthropology and Sociology Specialisation
• Asian Studies Specialisation
• Chinese Language Specialisation
• Construction Management Specialisation
• Corporate Screen Production Specialisation
• Creative Writing Specialisation
• Design Thinking and Visual Communication Specialisation
• Designing Fashion Specialisation
• Digital and Social Media Specialisation
• Digital Design Specialisation
• English and Cultural Studies Specialisation
• Environmental Planning Specialisation
• Fashion Design Specialisation
• Fine Art Specialisation
• Geography Specialisation
• Graphic Design Specialisation
• Graphics Specialisation
• History Specialisation
• Illustration Specialisation
• Interior Architecture – Applied Interior Design Specialisation
• Interior Architecture Specialisation
• International Development Specialisation
• Journalism Specialisation
• Landscape and Natural Resource Management Specialisation
• Photography Specialisation
• Principles of Planning Specialisation
• Professional Writing Specialisation
• Screen Production Specialisation
• Social Inclusion and Equity Specialisation
• Social Justice Specialisation
• Surveying and Spatial Sciences Specialisation
• Theatre Arts Specialisation
• Urban Design and Planning Specialisation
• Web Media Specialisation
• Web Presence Specialisation

Bachelor of Innovation Specialisations

• Advertising Design Specialisation
• Animation and Game Design Specialisation
• Asian Studies Specialisation
• Biological Diversity Minor
• Climate Change Science Minor
• Construction Management Specialisation
• Corporate Screen Production Specialisation
• Creative Writing Specialisation
• Design Thinking and Visual Communication Specialisation
• Designing Fashion Specialisation
• Digital and Social Media Specialisation
• Environmental Management Minor
• Environmental Planning Specialisation
• Fashion Design Specialisation
• Fine Art Specialisation
• Food Science Minor
• Forensic Studies Minor
• Geophysics Minor
• Geospatial Technology Minor
• Go Global – Internship Specialisation 1
• Go Practice – Internship Specialisation 1
• Graphic Design Specialisation
• Graphics Specialisation
• Illustration Specialisation
• Indigenous Australian Cultural Studies Specialisation
• Interior Architecture – Applied Interior Design Specialisation
• Interior Architecture Specialisation
• International Development Specialisation
• Landscape Restoration Minor
• Landscape and Natural Resource Management Specialisation
• Mapping and Land Planning Minor
• Metallurgy Minor
• Mining Minor
• Optimisation Minor
• Photography Specialisation
• Principles of Planning Specialisation
• Screen Production Specialisation
• Social Inclusion and Equity Specialisation
• Social Justice Specialisation
• Strategic Studies Specialisation
• Theatre Arts Specialisation
• Urban Design and Planning Specialisation
• Web Media Specialisation
• Web Presence Specialisation

Domestic Students

You are considered a domestic student if you are:

• a citizen of Australia or New Zealand
• a permanent resident of Australia
• an Australian Permanent Humanitarian visa holder

Learn more about Commerce

• Overview
• Slides
• Testimonials
• CRL banner
• Fees and scholarships

FAQs

You might find your answer in our frequently asked questions.

Ask a question

Submit your question via our online form and we’ll get back to you.

Call us

• 8:30am to 4:30pm weekdays (Tuesday from 9:30am)

Visit us

You’ll find Curtin Connect in building 102 on the Perth campus.

• 8:30am to 4:30pm weekdays (Tuesday from 9:30am)

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