Program Overview

Bachelor of Arts (Honours) in Business Management

Course Details

• Full Time
• Duration: 3 years
• Intake Date: 17 July 2025, 29 September 2025, 25 November 2025
• Awarding Body: APU, Malaysia

Why choose APU?

• Malaysia’s Premier Digital Tech University
• 5-Star Excellence Rating (SETARA)
• 100% Employability Rate
• Ranked No.16 for International Students in the World
• More than 80,000 Graduates & Alumni

Dual Degree

• APU-DMU Dual Degree Programme
• Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme.
• Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Accreditation

• More Than Just A Business Management Degree
• You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU.
• Students under Bachelor of Arts (Honours) in Business Management will have the option to also opt-in for a CMI L5 Certificate in Management and Leadership which will be awarded subject to moderation by CMI.

Requirements

• Entry Requirements
• General Requirements
• Direct Entry to Level 1 of the Degree
• STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
• A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
• UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
• Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).
• Entry to Level 2 of the Degree
• Diploma: Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
• English Requirements
• International Students: IELTS : 5.5, TOEFL IBT : 46, Pearson (PTE) : 51, MUET : Band 4

Programme Outline

• What We Teach
• This programme is specifically designed to provide students with:
• An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of organisations.
• An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic business contexts.
• Exposure to the areas of modern Business Management and how these work in concert to produce competitive organisations.
• A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into business management issues.

Degree Level 1

• Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship and Marketing.
• We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning.
• All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
• Common Modules:
• Introduction to Management
• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• Business Economics
• People Management
• Accounting Skills
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Degree Level 2

• Students will be exposed to more advanced level of curriculum including behavioral science, business ethics & governance, critical thinking in management, and international culture & communications.
• In-depth understanding in functional management in various areas will be developed as well.
• They will gain further understanding of core business processes through the industry-leading software supported by SAP.
• We will further nurture their independent learning to prepare them for the workplace and for further research.
• Common Modules:
• Behavioural Science in Organisation
• Innovation Process
• Business Ethics and Governance
• Business Research Methods
• Delivering Customer Value
• Enterprise Resource Planning with SAP Platform
• Specialised Modules:
• Operations Management
• E-Business Management
• Critical Thinking in Management
• Employee Development
• International Culture and Communications
• Elective Modules (Choose 1):
• Managing Finance OR Financial Management

Internship (16 Weeks)

• Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

• Students will make use of their previous studies and industrial experience to extend their familiarity in tackling more practical and modern issues of business management.
• Leadership and strategic management skills will be taught, with aims to groom them as a business leader.
• A final year project requires them to explore a topic individually - they will demonstrate their academic and practical aspects of their ability in the chosen area of study.
• Common Modules:
• Strategic Management
• Leadership Theory and Practice
• Venture Building
• Specialised Modules:
• Managing People and Performance
• Managing Change
• Asian Economics
• Investigation in Business Management
• Contemporary Management
• Global Marketing
• Business Management Project
• Elective Modules (Choose 2):
• Corporate Finance OR Building Customer Relationship
• Strategic Marketing Planning OR International Strategic Management

MQA Compulsory Subjects

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

Recognitions

• Professional Recognitions
• Upon completion of Bachelor of Arts (Honours) in Business Management, students are eligible for exemptions in the below Professional Recognition of APU Degree Programmes.
• The Malaysian Institute of Chartered Secretaries and Administrators (MAISCA) (10 papers exemptions out of 16 papers)
• Malaysian Association of Company Secretaries (MACS) (10 papers exemptions out of 16 papers)
• Chartered Institute of Management Accountants (CIMA) (4 papers exemptions out of 16 papers)

The Future is Technology

• APU - Leading Digital Transformation in Business, Management & Marketing
• The Future is Technology - Every Business needs Future-Ready Digital Talents for the Digital Economy.
• As the 4th Industrial Revolution (IR4.0) takes over the world, we are seeing an upward trend of the amalgamation of Digital Technology with Business.
• As businesses infuse digital technology within their operations, Digital Transformation elevates customer experience, and transforms business models and operating models within the organisation.

Career Path

• Business Development Manager
• Logistic and Supply Chain Manager
• Operations Manager
• Procurement Manager
• Project Manager
• Sales and Marketing Manager
• Market Researcher
• Business Consultant
• Business Research Analyst
• Entrepreneur
• General Administrator

Fees & Certification

• Malaysian: RM32,200 (Year 1), RM33,300 (Year 2), RM34,300 (Year 3), RM99,800 (Total)
• International: RM33,600 (Year 1), RM34,800 (Year 2), RM36,200 (Year 3), RM104,600 (Total)
• MQA Cert: Programme code : (R3/0414/6/0087)(08/30)(A6223)