Program Overview

Bachelor of Arts (Honours) in Business Management with a specialism in E-Business

Course Details

• Full Time
• Duration: 3 years
• Intake Date: 17 July 2025, 29 September 2025, 25 November 2025
• Awarding Body: APU, Malaysia

Why choose APU?

• Malaysia’s Premier Digital Tech University
• 5-Star Excellence Rating (SETARA)
• 100% Employability Rate
• Ranked No.16 for International Students in the World
• More than 80,000 Graduates & Alumni

Dual Degree

• APU-DMU Dual Degree Programme
• Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme.
• Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Accreditation

• More Than Just A Business Management Degree
• You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU.
• Students under Bachelor of Arts (Honours) in Business Management with a specialism in E-Business will have the option to also opt-in for a CMI L5 Certificate in Management and Leadership which will be awarded subject to moderation by CMI.

Programme Outline

What We Teach

• This programme is specifically designed to provide students with:
  • An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.
  • A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.
  • Exposure to theoretical and practical issues of conducting business over the internet and the Web.
  • A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.

Degree Level 1

• Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship and Marketing.
• We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning.
• All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

Common Modules

• Introduction to Management
• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• Business Economics
• People Management
• Accounting Skills
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Degree Level 2

• Students will be exposed to more advanced level of curriculum including behavioural science, business ethics & governance, critical thinking in management, and creativity and innovation.
• Besides, they will also specialise in the areas of e-business management, e-commerce and e-marketing.
• In-depth understanding in functional management in various areas will be developed as well.
• They will gain further understanding of core business processes through the industry-leading software supported by SAP.
• We will further nurture their independent learning to prepare them for the workplace and for further researches.

Common Modules

• Behavioural Science in Organisation
• Operations Management
• Innovation Process
• Business Ethics and Governance
• Business Research Methods
• Delivering Customer Value
• Enterprise Resource Planning with SAP Platform

Specialised Modules

• E-Business Management
• Social Media & Communication
• E-Commerce
• Digital Marketing

Elective Modules (Choose 1)

• Managing Finance OR Financial Management

Internship (16 Weeks)

• Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

• Students will make use of their previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of e-Business ecosystem, such as search engine optimisation and techniques, understanding of e-business system operations and more.
• Leadership and strategic management skills will be taught, with aims to groom them as a business leader.
• A final year project requires them to explore a topic individually - they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

Common Modules

• Strategic Management
• Venture Building

Specialised Modules

• Digital Strategy and Analytics
• Managing Change
• Investigations in Business Management
• Contemporary Management
• E-Business Procurement
• Enabling Technologies for Digital Marketing
• Global Marketing
• Business Management Project

Elective Modules (Choose 2)

• Corporate Finance OR Building Customer Relationship
• Integrated Marketing Communications OR Retail Marketing Management

MQA Compulsory Subjects

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

The Future is Technology

• APU - Leading Digital Transformation in Business, Management & Marketing
• The Future is Technology - Every Business needs Future-Ready Digital Talents for the Digital Economy.

Collaborative Industrial Partners

• Industry-academia collaboration is a strategic necessity to ensure the quality and relevance of our programmes.
• Through our Industry-Academia Collaboration (IAC) model, we design programmes in collaboration with inputs from the industry, that are also aligned with the government’s initiatives to address the shortage of skilled talents.

Career Path

• New Business Development Manager
• E-Business Consultant
• Technopreneuer
• Online Marketing Specialist
• Digital Advertising Specialist
• Sales and Marketing Manager
• Digital Marketing Manager
• E-Commerce Specialist
• Digital Marketing Analyst
• Web Analytics Manager
• Social Media Specialist
• Marketing Manager

Fees & Certification

• Malaysian: RM32,200 (Year 1), RM33,300 (Year 2), RM34,300 (Year 3), RM99,800 (Total)
• International: RM33,600 (Year 1), RM34,800 (Year 2), RM36,200 (Year 3), RM104,600 (Total)
• MQA Cert: Programme code : (R3/0414/6/0087)(08/30)(A6223)