Program Overview

Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership

Course Details

• Full Time
• Duration: 3 years
• Intake Date: 17 July 2025, 29 September 2025, 25 November 2025
• Awarding Body: APU, Malaysia

Why choose APU?

• Malaysia’s Premier Digital Tech University
• 5-Star Excellence Rating (SETARA)
• 100% Employability Rate
• Ranked No.16 for International Students in the World
• More than 80,000 Graduates & Alumni

Dual Degree

• APU-DMU Dual Degree Programme
• Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme.
• Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Accreditation

• More Than Just A Business Management Degree
• You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU.
• Students under Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership will have the option to also opt-in for a CMI L5 Certificate in Management and Leadership which will be awarded subject to moderation by CMI.

Programme Outline

What We Teach

• This programme is specifically designed to provide students with:
  • An understanding of the strategic use of digital resources to realise business objectives.
  • Opportunities to engage in applying knowledge to solve business problems through a businesses transformational journey and which includes digital marketing, digital leadership, digital strategy and digital execution.
  • The chance to develop a range of employability skills around underlying themes in the modules, specifically communication, problem solving and creativity which prepares students for an agile business environment and enables them to be operationally effective managers and business leaders.

Degree Level 1

• Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship, and Marketing.
• We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning.
• All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

Common Modules

• Introduction to Management
• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• Business Economics
• People Management
• Accounting Skills
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Degree Level 2

• Students will be exposed to more advanced level of curriculum, in which students will gain deep insight and skills on how digital technologies and business models are radically changing competitive dynamics across industries.
• In-depth understanding in functional management in various areas will be developed as well.
• They will gain further understanding of core business processes through the industry leading software supported by SAP.
• We will further nurture their independent learning to prepare them for the future digital workplace.

Common Modules

• Behavioural Science in Organisation
• Innovation Process
• Enterprise Resource Planning with SAP Platform
• Business Ethics and Governance
• Critical Thinking in Management
• Business Research Methods

Specialised Modules

• Operations Management
• E-Business Management
• Leading Digital Business Transformation
• Digital Marketing
• E-Commerce

Elective Modules (Choose 1)

• Managing Finance OR Financial Management

Internship (16 Weeks)

• Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

• Students will make use of their previous studies and industrial experience to extend their familiarity in tackling practical and current issues of digitalisation in business world.
• Students will gain solid understanding on the contemporary phenomena of digitalisation, mechanisms for analysing the implications of digitalisation, and the solutions to deal with change in complex environment.
• A final year project requires them to explore a topic individually in which they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

Common Modules

• Strategic Management
• Asian Economics
• Venture Building

Specialised Modules

• Digital Finance
• Digital Strategy and Analytics
• Contemporary Management
• Investigations in Business Management
• Global Marketing
• Digital Execution
• Business Management Project

Elective Modules (Choose 2)

• Corporate Finance OR Building Customer Relationship
• Strategic Marketing Planning OR International Strategic Management

MQA Compulsory Subjects

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

Career Path

• Digital Lead
• Business IT Analyst
• Digital Transformation Manager
• Digital Strategist
• E-Entrepreneur
• Digital Solutions Leader
• Digital Media Specialist
• Digital Strategy Manager
• Chief Digital Officer

Fees & Certification

• Malaysian: RM32,200 (Year 1), RM33,300 (Year 2), RM34,300 (Year 3), RM99,800 (Total)
• International: RM33,600 (Year 1), RM34,800 (Year 2), RM36,200 (Year 3), RM104,600 (Total)
• MQA Cert: Programme code : (R3/0414/6/0087)(08/30)(A6223)

Entry Requirements

• General Requirements:
  • STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
  • A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
  • UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
  • Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).
• Entry to Level 2 of the Degree:
  • Diploma: Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
• English Requirements:
  • IELTS: 5.5
  • TOEFL IBT: 46
  • Pearson (PTE): 51
  • MUET: Band 4

Facilities

• The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world.
• Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.