Bachelor of Arts (Honours) in Business Management with a specialism in Business Analytics
Program start date | Application deadline |
2025-07-17 | - |
2025-09-29 | - |
2025-11-25 | - |
Program Overview
Bachelor of Arts (Honours) in Business Management with a specialism in Business Analytics
Course Details
- Full Time
- Duration: 3 years
- Intake Date: 17 July 2025, 29 September 2025, 25 November 2025
- Awarding Body: APU, Malaysia
Why choose APU?
- Malaysia’s Premier Digital Tech University
- 5-Star Excellence Rating (SETARA)
- 100% Employability Rate
- Ranked No.16 for International Students in the World
- More than 80,000 Graduates & Alumni
Dual Degree
APU-DMU Dual Degree Programme
Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
Accreditation
More Than Just A Business Management Degree
APU's Bachelor of Arts (Honours) in Business Management with a specialism in Business Analytics degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.
Requirements
Entry Requirements
- General Requirements:
- Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
- A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent.
- UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
- Matriculation/Foundation: Passed Foundation programme (minimum CGPA of 2.0).
- Entry to Level 2 of the Degree:
- Diploma: Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
- Direct Entry to Level 1 of the Degree:
- English Requirements:
- International Students:
- IELTS: 5.5
- TOEFL IBT: 46
- Pearson (PTE): 51
- MUET: Band 4
- International Students:
Programme Outline
What We Teach
This programme is specifically designed to provide students with:
- An understanding of the context, nature and implications of analytics and its application to business decisions from stakeholder perspectives.
- A comprehensive understanding and application of business analytics across functional areas including finance, accounting, marketing and human resource management.
- Exposure to the theoretical and practical issues of conducting business in a contemporary and future setting with data at the centre of managerial decision making.
- Developing employment skills such as business analysis, problem solving, evidenced based written and oral communication, using data in decision making, and the ability to conduct research into contemporary business analytical issues.
Degree Level 1
- Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship and Marketing.
- We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning.
- All Business Management programmes have a common first year so that they will get a solid grounding in core business management theories and practices.
Common Modules
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Degree Level 2
- Students will be exposed to more advanced level of curriculum including behavioral science, business ethics & governance, critical thinking in management, and international culture & communications.
- In-depth understanding in functional management in various areas will be developed as well.
- They will gain further understanding of core business processes through the industry-leading software supported by SAP and data management.
- We will further nurture their independent learning to prepare them for the workplace and for further research.
Common Modules
- Behavioural Science in Organisation
- Innovation Process
- Enterprise Resource Planning with SAP Platform
- Business Ethics and Governance
- Delivering Customer Value
- Business Research Methods
Specialised Modules
- Operations Management
- E-Business Management
- Critical Thinking in Management
- Data Analytics in Accounting & Finance
- Data Management
Elective Modules (Choose 1)
- Managing Finance OR Financial Management
Internship (16 Weeks)
- Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
Degree Level 3
- Students will make use of their previous studies and industrial experience to learn about the business management specialize in business analytics, with aims to groom them as a leader in business analytics.
Common Modules
- Strategic Management
- Leadership Theory and Practice
- Venture Building
Specialised Modules
- Data Strategy and Analytics
- Managing Change
- Asian Economics
- Investigation in Business Management
- Contemporary Management
- Global Marketing
- Business Management
- Project
Elective Modules (Choose 2)
- Behavioural Science & Marketing Analytics OR HR Analytics
- Strategic Marketing Planning OR International Strategic Management
MQA Compulsory Subjects
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
Career Path
- Business Development Manager
- Business Consultant
- Business Process Consultant
- Business Systems Analyst
- Business Research Analyst
- Business Data Analyst Entrepreneur
Fees & Certification
- Malaysian: RM32,200 (Year 1), RM33,300 (Year 2), RM34,300 (Year 3), RM99,800 (Total)
- International: RM33,600 (Year 1), RM34,800 (Year 2), RM36,200 (Year 3), RM104,600 (Total)
- MQA Cert: Programme code (R3/0414/6/0087)(08/30)(A6223)
Asia Pacific University of Technology and Innovation (APU)
Overview:
Asia Pacific University of Technology and Innovation (APU) is a private university located in Kuala Lumpur, Malaysia. It is known for its diverse student body, with over half of its students coming from over 130 countries. APU focuses on technology-driven education, aiming to nurture innovation and produce graduates who can adapt and think differently.
Services Offered:
APU offers a range of services to its students, including:
Visa Processing:
APU assists international students with their visa applications, including pre-arrival processing fees, airport assistance, and accommodation upon arrival.Student Welcome Team:
A dedicated team welcomes and assists new students during their first few days in Malaysia and at APU.Orientation Briefings:
Comprehensive orientation programs are provided to help students settle into the university environment, covering academic regulations, facilities, and other essential information.Student Life Activities:
APU encourages student involvement through clubs, societies, and leadership opportunities like the Students' Representative Council and Student Ambassador program.Part-time Working Opportunities:
On-campus part-time jobs are available for students, including library assistant, IT labs technical assistant, programmer, multimedia developer, and Student Ambassador roles.Professional and Personal Development Workshops:
Free workshops are offered to equip students with the skills and attributes needed for successful careers.Health Insurance:
Compulsory health insurance is provided to all international students through EMGS's insurance panel partners.Student Life and Campus Experience:
APU fosters a vibrant and unique student life with over 60 clubs and societies. Students are encouraged to participate in social, sporting, and cultural activities on campus, building lifelong friendships and exploring new experiences.
Key Reasons to Study There:
Cosmopolitan Learning Environment:
APU's diverse student community from over 130 nations provides a truly international learning experience.Technology-Focused Education:
APU's programs emphasize technology and innovation, preparing students for the demands of the digital age.Affordable Living Costs:
Malaysia offers a relatively affordable cost of living compared to other countries, making it an attractive destination for international students.Career-Oriented Approach:
APU focuses on developing students' professional skills and attributes, equipping them for successful careers.Strong International Recognition:
APU's engineering degrees are internationally recognized, providing graduates with global career opportunities.Academic Programs:
APU offers a wide range of academic programs, including: