Program Overview

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Bachelor of Arts (Honours) in Business Management with a specialism in Business Analytics

Course Details

• Full Time
• Duration: 3 years
• Intake Date: 17 July 2025, 29 September 2025, 25 November 2025
• Awarding Body: APU, Malaysia

Why choose APU?

• Malaysia’s Premier Digital Tech University
• 5-Star Excellence Rating (SETARA)
• 100% Employability Rate
• Ranked No.16 for International Students in the World
• More than 80,000 Graduates & Alumni

Dual Degree

APU-DMU Dual Degree Programme

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Accreditation

More Than Just A Business Management Degree

APU's Bachelor of Arts (Honours) in Business Management with a specialism in Business Analytics degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

Requirements

Entry Requirements

• General Requirements:
  • Direct Entry to Level 1 of the Degree:
    • STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
    • A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent.
    • UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
    • Matriculation/Foundation: Passed Foundation programme (minimum CGPA of 2.0).
  • Entry to Level 2 of the Degree:
    • Diploma: Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
• English Requirements:
  • International Students:
    • IELTS: 5.5
    • TOEFL IBT: 46
    • Pearson (PTE): 51
    • MUET: Band 4

Programme Outline

What We Teach

This programme is specifically designed to provide students with:

• An understanding of the context, nature and implications of analytics and its application to business decisions from stakeholder perspectives.
• A comprehensive understanding and application of business analytics across functional areas including finance, accounting, marketing and human resource management.
• Exposure to the theoretical and practical issues of conducting business in a contemporary and future setting with data at the centre of managerial decision making.
• Developing employment skills such as business analysis, problem solving, evidenced based written and oral communication, using data in decision making, and the ability to conduct research into contemporary business analytical issues.

Degree Level 1

• Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship and Marketing.
• We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning.
• All Business Management programmes have a common first year so that they will get a solid grounding in core business management theories and practices.

Common Modules

• Introduction to Management
• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• Business Economics
• People Management
• Accounting Skills
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Degree Level 2

• Students will be exposed to more advanced level of curriculum including behavioral science, business ethics & governance, critical thinking in management, and international culture & communications.
• In-depth understanding in functional management in various areas will be developed as well.
• They will gain further understanding of core business processes through the industry-leading software supported by SAP and data management.
• We will further nurture their independent learning to prepare them for the workplace and for further research.

Common Modules

• Behavioural Science in Organisation
• Innovation Process
• Enterprise Resource Planning with SAP Platform
• Business Ethics and Governance
• Delivering Customer Value
• Business Research Methods

Specialised Modules

• Operations Management
• E-Business Management
• Critical Thinking in Management
• Data Analytics in Accounting & Finance
• Data Management

Elective Modules (Choose 1)

• Managing Finance OR Financial Management

Internship (16 Weeks)

• Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

• Students will make use of their previous studies and industrial experience to learn about the business management specialize in business analytics, with aims to groom them as a leader in business analytics.

Common Modules

• Strategic Management
• Leadership Theory and Practice
• Venture Building

Specialised Modules

• Data Strategy and Analytics
• Managing Change
• Asian Economics
• Investigation in Business Management
• Contemporary Management
• Global Marketing
• Business Management
• Project

Elective Modules (Choose 2)

• Behavioural Science & Marketing Analytics OR HR Analytics
• Strategic Marketing Planning OR International Strategic Management

MQA Compulsory Subjects

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

Career Path

• Business Development Manager
• Business Consultant
• Business Process Consultant
• Business Systems Analyst
• Business Research Analyst
• Business Data Analyst Entrepreneur

Fees & Certification

• Malaysian: RM32,200 (Year 1), RM33,300 (Year 2), RM34,300 (Year 3), RM99,800 (Total)
• International: RM33,600 (Year 1), RM34,800 (Year 2), RM36,200 (Year 3), RM104,600 (Total)
• MQA Cert: Programme code (R3/0414/6/0087)(08/30)(A6223)