Program Overview

Bachelor of Arts (Honours) in Tourism Management

Course Details

• Full Time
• Duration: 3 years
• Intake Date: 17 July 2025, 29 September 2025, 25 November 2025
• Awarding Body: APU, Malaysia

Why choose APU?

• Malaysia’s Premier Digital Tech University
• 5-Star Excellence Rating (SETARA)
• 100% Employability Rate
• Ranked No.16 for International Students in the World
• More than 80,000 Graduates & Alumni

Dual Degree

• APU-DMU Dual Degree Programme
• Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme.
• Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Requirements

• Entry Requirements
• General Requirements
  • Direct Entry to Level 1 of the Degree
    • STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0).
    • A-Level: 2 Passes (Grade A-D) in A-Level
    • UEC: 5 Grade B’s in UEC.
    • Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).
  • Entry to Level 2 of the Degree
    • Diploma: Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
• English Requirements
  • International Students
    • IELTS: 5.0
    • TOEFL IBT: 40
    • Pearson (PTE): 47
    • MUET: Band 3.5

Programme Outline

• What We Teach
  • An understanding of the context, nature, function and significance of travel and tourism activities to hold executive management and leadership positions in the industry.
  • A comprehensive awareness of technical and operational expertise, as well as sustainability of the tourism industry with an emphasis on economic, environmental, social-cultural, and technological factors.
  • Exposure to theoretical and practical issues of tourism businesses.
  • A wide range of employable skills, such as the ability to do research, develop, and market tourism products and destinations; critical thinking; problem-solving; and interpretative skills; and excellent written and oral communication.

Degree Level 1

• Students will be equipped with theoretical and practical aspects of tourism as a discipline.
• In addition, students will also be exposed to the basic understanding of the context within which travel, tourism, hospitality and events industry operate through modules such as introduction to hospitality and tourism, management, accounting, marketing, entrepreneurship, law, people management and with specific focus on issues involved in managing services besides developing business and communication skills, digital thinking, and independent learning.
• Students will also be exposed to various techniques and applications involved in virtual reality and augmented reality in introduction to VRAR and Metaverse.

Common Modules

• Introduction to Management
• Business and Communications Skills
• Digital Thinking and Innovation
• Accounting Skills
• Marketing

Specialised Modules

• People Management
• Introduction to Hospitality and Tourism
• Introduction to Services Management
• Legal Aspects in the Hospitality and Tourism Industry
• Fundamentals of Entrepreneurship

Elective Module

• Introduction to VRAR and Metaverse

Degree Level 2

• A broader range of skills will be learnt, in which students will gain better understanding in supervising business and handling management operations, such as e-tourism, digital marketing, consumer behaviour, retail travel, geography, ticketing and computer reservation systems, innovation processes, international culture and communications, revenue management, sports and recreation, and facilities management.
• In addition, they will explore topics and techniques in various sectoral applications within tourism management.
• We will nurture their independent learning to prepare them for the workplace and for further project oriented and research activities.

Common Modules

• Digital Marketing
• Business Research Methods

Specialised Modules

• International Cultural and Communications
• Innovation Processes
• E-Tourism
• Hospitality and Tourism Revenue Management
• Retail Travel Operations
• Ticketing and Computer Reservation System
• Geography of Travel and Tourism

Elective Modules

• Consumer Behaviour
• Sports and Recreational Tourism
• Sports and Recreational Facilities Management

Internship (16 Weeks)

• Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

• Students will make use of their previous studies and industrial experience to extend their familiarity in, studying crisis management and communications, sustainability, managing people and performance, investigation, venture building, tourism policy and planning, tourism in action, services management, MICE, and international tourism marketing with analyzing sustainable tourism developments, related policies, discovering new opportunities, exploring competitive advantage and decision making processes, with aims to groom them as tourism industry leaders.
• A final year research project in tourism management requires them to explore a topic individually – they will demonstrate their academic and practical ability in the chosen area of study.

Specialised Modules

• Crisis Management and Communications
• Sustainability in Tourism and Hospitality Industry
• Managing People and Performance
• Meetings, Incentives, Conventions and Exhibitions
• Investigations in Tourism Management
• Venture Building
• Final Year Project
• Tourism Policy, Planning and Development
• Monitoring and Evaluation of Services Management
• International Tourism Marketing

Elective Module

• Tourism in Action

MQA Compulsory Subjects

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

Business, Management, Marketing & Tourism

• Collaborative Industrial Partners
• Industry-academia collaboration is a strategic necessity to ensure the quality and relevance of our programmes.
• Through our Industry-Academia Collaboration (IAC) model, we design programmes in collaboration with inputs from the industry, that are also aligned with the government’s initiatives to address the shortage of skilled talents.
• Over the years, APU has established collaborations with key industry players worldwide; we have been delivering highly-relevant programmes that help us develop skilled and professional graduates for the workforce.

Facilities

• The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world.
• Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.

Career Path

• Travel and Tourism Consultant
• Event Planner
• Passenger Services Manager
• Retail Business Manager
• Tourism Development Manager
• Hospitality Manager
• Customer Services Manager
• Sales and Marketing Manager
• Tourism Research Analyst
• Destination Marketing Manager
• Tourism, Culture and Conservation Official

Fees & Certification

• Malaysian: RM32,200 (Year 1), RM33,300 (Year 2), RM34,300 (Year 3), RM99,800 (Total)
• International: RM33,600 (Year 1), RM34,800 (Year 2), RM36,200 (Year 3), RM104,600 (Total)
• MQA Cert: Programme code : (R3/1015/6/0006)(12/26)(A6228)