Program Overview

Bachelor of Arts (Honours) in Tourism Management with a specialism in Hospitality

Course Details

• Full Time
• Duration: 3 years
• Intake Date: 17 July 2025, 29 September 2025, 25 November 2025
• Awarding Body: APU, Malaysia

Why choose APU?

Why choose APU?

• Malaysia’s Premier Digital Tech University
• 5-Star Excellence Rating (SETARA)
• 100% Employability Rate
• Ranked No.16 for International Students in the World
• More than 80,000 Graduates & Alumni

Dual Degree

• APU-DMU Dual Degree Programme
• Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme.
• Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Requirements

• Entry Requirements
  • General Requirements
    • Direct Entry to Level 1 of the Degree
      • STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0).
      • A-Level: 2 Passes (Grade A-D) in A-Level.
      • UEC: 5 Grade B’s in UEC.
      • Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).
    • Entry to Level 2 of the Degree
      • Diploma: Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
  • English Requirements
    • International Students
      • IELTS: 5.0
      • TOEFL IBT: 40
      • Pearson (PTE): 47
      • MUET: Band 3.5

Programme Outline

• What We Teach
  • An understanding of the context, nature, function and significance of travel, tourism, hospitality and events activities to hold executive management and leadership positions in the industry.
  • A comprehensive awareness of technical and operational expertise, as well as sustainability of the tourism and hospitality industry with an emphasis on economic, environmental, social-cultural, and technological factors.
  • Exposure to theoretical and practical issues of tourism and hospitality businesses.
  • A wide range of employable skills, such as the ability to do research, develop, and market tourism and hospitality products and destinations; critical thinking; problem-solving; and interpretative skills; and excellent written and oral communication.

Degree Level 1

• Common Modules
  • Introduction to Management
  • Business and Communications Skills
  • Digital Thinking and Innovation
  • Accounting Skills
  • Marketing
• Specialised Modules
  • People Management
  • Introduction to Hospitality and Tourism
  • Introduction to Services Management
  • Legal Aspects in the Hospitality and Tourism Industry
  • Fundamentals of Entrepreneurship
• Elective Module
  • Introduction to VRAR and Metaverse

Degree Level 2

• Common Modules
  • Digital Marketing
  • Business Research Methods
• Specialised Modules
  • International Cultural and Communications
  • Innovation Processes
  • E-Tourism
  • Hospitality and Tourism Revenue Management
  • Retail Travel Operations
  • Ticketing and Computer Reservation System
  • Geography of Travel and Tourism
• Elective Modules
  • Consumer Behaviour
  • Hotel Accommodation Management
  • Restaurant Management

Internship (16 Weeks)

• Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

• Specialised Modules
  • Crisis Management and Communications
  • Sustainability in Tourism and Hospitality Industry
  • Managing People and Performance
  • Meetings, Incentives, Conventions and Exhibitions
  • Investigations in Tourism Management
  • Venture Building
  • Final Year Project
  • Tourism Policy, Planning and Development
  • Monitoring and Evaluation of Services Management
  • International Tourism Marketing
• Elective Module
  • Hotel Innovation Management

MQA Compulsory Subjects

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

Business, Management, Marketing & Tourism

• Collaborative Industrial Partners
  • Industry-academia collaboration is a strategic necessity to ensure the quality and relevance of our programmes.
  • Through our Industry-Academia Collaboration (IAC) model, we design programmes in collaboration with inputs from the industry, that are also aligned with the government’s initiatives to address the shortage of skilled talents.

Facilities

• Facilities at APU
  • The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world.
  • Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.

Career Path

• Your Career Path
  • Travel and Tourism Consultant
  • Events Manager
  • Guest Relations Manager
  • Food and Beverage Manager
  • Restaurant and Catering Manager
  • Hotel and Resorts Management
  • Customer Services Manager
  • Sales and Marketing Manager
  • Hospitality Research Analyst
  • Destination Marketing Manager
  • Tourism, Culture and Conservation Official

Fees & Certification

• Ready, Set, Go.
  • Malaysian: RM32,200 (Year 1), RM33,300 (Year 2), RM34,300 (Year 3), RM99,800 (Total)
  • International: RM33,600 (Year 1), RM34,800 (Year 2), RM36,200 (Year 3), RM104,600 (Total)
  • MQA Cert: Programme code: (R3/1015/6/0006)(12/26)(A6228)