Program Overview

Course Details

Duration

2 years 6 months

Intake Date

• 13 June 2025
• 15 August 2025
• 31 October 2025

Awarding Body

APU, Malaysia

Why choose APU?

Malaysia’s Premier Digital Tech University

• 5-Star Excellence Rating (SETARA)
• 100% Employability Rate
• Ranked No.16 for International Students in the World
• More than 80,000 Graduates & Alumni

Part-Time Module Schedule

Entry Requirements

General Requirements

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• ​Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements

• IELTS : 6.0

Programme Outline

What We Teach

This programme is specifically designed to provide:

• The Master of Business Administration with a specialism in Digital Leadership empower students with advanced skills to confront the complexities of digital transformation.
• There is a pressing need for professionals who can seamlessly integrate managerial expertise, digital acumen, and visionary thinking.

The Benefits of the Programme

• No Exams 100% Courseworks/ Assignments
• Identify leadership requirements in different situations and demonstrate appropriate leadership capabilities.
• Attain expertise in strategic thinking, essential for navigating the complex business environment.
• Develop adaptable leadership skills to excel in diverse situations, demonstrating effective leadership capabilities.
• Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows digital leaders to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Develop proficiency and skills to address the challenges of digital transformation while fostering a comprehensive understanding of modern business processes, enabling success in the digital era.
• Acquire innovative problem-solving techniques to solve global business challenges.
• Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
• Understand and critically analyse the digital business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
• Demonstrate the personal effectiveness through effective self-management within the professional environment.
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.

Who Should Attend

The Master of Business Administration with a specialism in Digital Leadership is designed for professionals who aspire to excel in leadership roles within the dynamic landscape of digital business.

Modules

This programme comprises 13 coursework modules and a Project. There are 10 compulsory Core Modules (including Research Methodology module) and 3 specialisation modules.

Pre-requisite Modules (for non-business students)

• Duration: 2 months (ODL)
• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Core Modules

• Organisational Behaviour
• Managerial Finance
• Managerial Economics
• Business Intelligence Systems
• Global Strategic Management
• Strategic Marketing Management
• Statistical Decision Making
• Entrepreneurship
• Human Resource Management
• Research Methodology
• Project

Specialisation Modules

• Leading Digital Business Transformation
• Big Data Analytics and Technologies
• Digital Execution

Project

You will be expected to conduct effective research in relation to your area of specialisation (Digital Leadership) for both academic and industry purposes.

Career Path

Your Career Path

• Analytics & Reporting Manager
• Business Development Manager
• Digital Business Analyst
• Digital Business Consultant
• Business Research Analyst
• Chief Executive Officer (CEO)
• Chief Marketing Officer (CMO)
• Corporate Strategy Manager
• Decision Analytics Manager
• Entrepreneur
• General Manager
• Global Purchasing Manager
• Digital Transformation Manager
• Logistic and Supply Chain Manager
• Management Consultant
• International Marketing Manager

Fees & Certification

Ready, Set, Go.

Malaysian

• RM31,000
• Total for Malaysian

International

• RM31,000 (USD7,210)
• Total for International

MQA Cert

• Programme code : (N-DL/0414/7/0005)(05/27)(MQA/PA15616)

Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.