Program Overview

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Master of Business Administration with a specialism in Business Analytics

Course Details

• Full Time
• Part Time
• Duration: 1+ year
• Intake Date: 25 August 2025, 15 December 2025
• Awarding Body: APU, Malaysia
• Duration: 2 years 6 months
• Intake Date: 13 June 2025, 15 August 2025, 31 October 2025
• Awarding Body: APU, Malaysia

About APU

Why choose APU?

• Malaysia’s Premier Digital Tech University
• 5-Star Excellence Rating (SETARA)
• 100% Employability Rate
• Ranked No.16 for International Students in the World
• More than 80,000 Graduates & Alumni

Part-Time Module Schedule

| Click here to download 2025 Part-Time Module Schedule |

Dual Degree

APU-DMU Dual Degree Programme

Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Latest Technologies

More Than Just A Business Administration Master Programme

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Business Analytics will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.

Requirements

Entry Requirements

General Requirements

• Bachelor’s degree
  • Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
  • Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements

International Students

• IELTS : 6.0

Programme Outline

What We Teach

This programme is specifically designed to provide:

• An opportunity to empower with advanced skills to confront the complexities of digital transformation.
• Ability to provide insights into analytics from a management perspective and make data-driven decisions to solve business problems.
• An overall understanding on how analytics can be used to enhance the decision making process in an organisation.

The Benefits of the Programme

On successful completion of this programme, you will be able to :

• Gain a competitive edge in the job market by being equipped with specialised skills in business management.
• Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Gain insights and make business recommendations by applying advanced analytics tools and methods.
• Prepare for leadership roles in organisation where data-driven decision making is necessary.
• Improve business process, operations and strategies through the use of analysis tools.
• Understand and critically analyse the digital business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
• Demonstrate intellectual, analytical skills and knowledge within the business and management strategic management.

Who Should Attend

This is designed for managers and professionals who want to leverage data analytics to make more informed decisions and improve their organisation’s performance. This program is ideal for individuals who wish to advance their skills in data analytics and its application in business, understand and navigate the intersection of business strategy, digital technologies, and data analytics. It aims to develop the knowledge and skills using the power of technology and data to excel in today’s digital business environment.

Modules & Project

This programme comprises 13 coursework modules and a Project. There are 10 compulsory Core Modules (including Research Methodology module) and 3 specialisation modules

Pre-requisite Modules (for non-business students) Duration: 1 Month (Full-time) / 2 Months (Part-time)

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Core Modules

• Organisational Behaviour
• Accounting & Finance for Managers
• Managerial Economics
• Technology Management
• Global Strategic Management
• Human Resourse Management
• Statistical Decision Making
• Research Methodology
• Entreprenuership
• Digital Marketing Tools and Trends
• Project

Specialisation Modules

• Business Intelligence Systems
• Big Data Analytics and Technologies
• Time Series Analysis and Forecasting

Project

You will be expected to conduct effective research in relation to your area of specialisation (Business Analytics) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history in relation to an aspect of business.

Demand for MBA talent is strongest in Asia Pacific

"MBA graduates continue to command a salary premium compared to direct from industry hires and bachelors degree hires" - Graduate Management Admission Council (GMAC) Survey

“Typically, those applicants with a Master’s degree or MBA will be hired with one or two grades higher than degree holders… about an 8% higher salary depending on the field or industry they plan to join”.

• Lee Chun Keat Director of Engineering, Oppstar Malaysia

The MBA is a popular platform for career progression (Lessler, 2018), providing students with a set of transferable skills and knowledge to allow them to lead and make decisions in management positions. With its emphasis on personal growth, networking and challenging complexity, MBA graduates are well prepared for the future jobs market and the continued demand for MBA talent.

Testimonials by our MBA graduates

“Driven by state of the art technology on all fronts and boasting of a well-equipped faculty, I was conditioned and nurtured in a way that has helped me thrive in some of the most challenging environments ever since I graduated with a MBA.”

• Arjun Narayanan Content Manager, IIMResume, India

“APU’s environment well adapted for students’ needs and wants. I learned how to be optimistic and to be a fast learner. It was undoubtedly a life changing experience.”

• Kanat Zhumanov Chief Manager of the Board Office of “University Medical Center” Corporate Fund in Nur-Sultan City, Kazakhstan

Facilities

Facilities at APU

The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world. Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.

Career Path

Your Career Path

• Analytics & Reporting Manager
• Business Development Manager
• Business Consultant
• Business Analytics Manager
• Decision Analytics Manager
• Chief Executive Officer (CEO)
• Chief Marketing Officer (CMO)
• Entrepreneur
• General Manager
• Business Intelligence Analyst
• Market Research Analyst
• Data Mining Expert
• Predictive Analyst

Fees & Certification

Ready, Set, Go.

Whether you are locals or traveling here, we have the options for you to pursue your dreams.

Malaysian

• RM34,800 Total for Malaysian

International

• RM38,800 (USD9,025) Total for International

MQA Cert

Programme code : (R/0414/7/0094)(06/27)(MQA/FA8762)

• Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.