Master of Science In International Business Communications

Program Overview

Master of Science In International Business Communications

Course Details

• Full Time
• Duration: 1+ year
• Intake Date: 25 August 2025, 15 December 2025
• Awarding Body: APU, Malaysia

Why choose APU?

• Malaysia’s Premier Digital Tech University
• 5-Star Excellence Rating (SETARA)
• 100% Employability Rate
• Ranked No.16 for International Students in the World
• More than 80,000 Graduates & Alumni

Dual Degree

• APU-DMU Dual Degree Programme
• Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme.
• Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Latest Technologies

• More Than Just An International Business Communications Master Programme
• You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU.
• Students under Master of Science in International Business Communications will have the option to also opt-in for a CMI L7 Certificate in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.

Requirements

• Entry Requirements
  • General Requirements
    • Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
    • Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
    • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
    • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
  • English Requirements
    • IELTS: 6.0
    • Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Programme Outline

• What We Teach
  • A broad and extensive knowledge of international and intercultural communication.
  • An overall understanding on how culture affects communication.
  • The ability to conduct an interdisciplinary analysis of business communications in an international environment.
• The Benefits of the Programme
  • Develop skills to be employed in an advisory or practical managerial capacity in international communications.
  • Manage business and corporate communication in multinational business environments.
  • Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures.
  • Understand behavioral science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Interact effectively & responsibly with individuals and organisations in this context.
  • Demonstrate ethical behavior through appropriate communication in an international environment.
  • Build perceptiveness, transparency and capability to communicate in an unfamiliar cultural context.
  • Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.
• Who Should Attend
  • The Master of Science in International Business Communication focuses on business and corporate communication in multinational business environments.
  • The interface of communication is between corporate communication, language and management.
  • This programme is ideal for executives, managers and professionals who wish to become effective communication managers in today’s complex global environment.
  • Our programme provides students with the opportunity to study various aspects of business and corporate communication knowledge, theories, techniques, media technologies and skills.
  • Career paths for MIBC graduates include corporate communications, marketing communications, management consulting, public relations and advertising in international business environments.

Modules & Project

• Pre-requisite Modules (for non-business students)
  • Duration: 1 month (Full-time)
  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning
• Modules
  • Technology, Culture and People: A Global Perspective
  • Marketing and Sustainability in the Age of Globalisation
  • Behavioural Science, Social Media and Marketing Analytics
  • Communication Theory and Practice
  • International Business Communications and Competencies
  • Planning Business Communications Campaign
  • New Media Industries and Technologies
  • Statistical Decision Making
  • Research Methodology
  • Managing Crisis Communications
  • Project
• Project
  • You will be expected to conduct effective research in relation to International Business Communications for both academic and industry purposes.
  • Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of International Business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of International Business Communications.

Facilities

• Facilities at APU
  • The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world.
  • Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.

Career Path

• Your Career Path
  • International Communication Manager
  • International Relation Manage
  • Event Manager
  • Business Communication Advisor
  • Intercultural Consultant
  • Spokesperson
  • PR & Communications Manager
  • Global Marketing Manager
  • International Development Manager
  • Analytics & Reporting Manager
  • Decision Analytics Manager
  • Media Relations Manager
  • Communications Specialist
  • Sales & Marketing Manager

Fees & Certification

• Ready, Set, Go.
  • Malaysian: RM34,800
  • International: RM38,800 (USD9,025)
  • MQA Cert: Programme code: (R2/0414/7/0093)(03/27)(MQA/FA0761)
  • Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
  • All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.