Program Overview

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Master of Science in Digital Marketing

Course Details

• Full Time
• Part Time

Duration

1+ year

Intake Date

25 August 2025 15 December 2025

Awarding Body

APU, Malaysia

Duration

2 years 5 months

Intake Date

13 June 2025 15 August 2025 31 October 2025

Awarding Body

APU, Malaysia

Why choose APU?

Malaysia’s Premier Digital Tech University

5-Star Excellence Rating (SETARA)

100% Employability Rate

Ranked No.16 for International Students in the World

More than 80,000 Graduates & Alumni

Part-Time Module Schedule

| Click here to download 2025 Part-Time Module Schedule |

Dual Degree

APU-DMU Dual Degree Programme

Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Entry Requirements

General Requirements

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements

International Students

• IELTS: 6.0

Programme Outline

What We Teach

This programme is specifically designed to provide:

• Students with advanced theoretical frameworks, critical analytical capabilities, and practical competencies—enriched by the latest artificial intelligence (AI) developments—to address the complexities of digital marketing in contemporary business environment.
• The MSc in Digital Marketing has several distinctive features, including:
  • Specialized Curriculum with Technological Focus
  • Global Perspective and Cross-Cultural Insights
  • Emphasis on Industry-Relevant Technologies

The Benefits of the Programme

On successful completion of this programme, you will be able to:

• Gain a competitive edge in the job market with specialised skills tailored to the digital marketing industries.
• Create, manage, and optimize digital advertising campaigns as well as analyse customer data and use it to support marketing decisions.
• Apply the latest digital marketing platforms like social media, mobile, and search engine optimization.
• Develop and execute effective digital marketing strategies.
• Prepare for marketing related leadership roles in both local and global organisations.
• Exhibit innovative problem-solving skills tailored to solve unique challenges to meet the target market needs and wants.
• Demonstrate grounded analytical and decision-making capabilities to support strategic planning and execution within the context of digital marketing.

Who Should Attend

This programme is designed for managers and professionals aiming to advance their careers into senior managerial or executive roles within the marketing industry by acquiring advanced knowledge and leadership skills.

Modules & Project

This programme comprises 11 coursework modules (including Research Methodology module) and a Project.

Pre-requisite Modules (for non-business students)

Duration: 1 month (Full-time) / 2 months (Part-time)

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Modules

• Consumer Behaviour and Branding in Digital Age
• Marketing and Sustainability in the Age of Globalisation
• Behavioural Science, Social Media & Marketing Analytics
• Design Thinking
• Managing Creativity and Innovation
• Statistical Decision Making
• Strategic Marketing Management
• Digital Campaigns Management
• Artificial Intelligence (AI) in Marketing
• Research Methodology
• Digital Marketing Tools and Trends
• Project

Project

You will be expected to conduct effective research in relation to your area of specialisation (Digital Marketing) for both academic and industry purposes.

Facilities

Facilities at APU

The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world.

Career Path

Your Career Path

• Digital Marketing Manager
• Social Media Manager
• Business Development Manager
• Search Engine Optimization (SEO) Specialist
• Digital Marketing Co-ordinator
• Digital Marketing Analyst
• Digital Marketing Associate
• Chief Growth Officer
• Product Development Manager
• Brand Manager

Fees & Certification

Ready, Set, Go.

Whether you are locals or traveling here, we have the options for you to pursue your dreams.

Malaysian

• RM34,800

Total for Malaysian

International

• RM38,800 (USD9,025)

Total for International

MQA Cert

Programme code: (R2/0415/7/0006)(03/27)(MQA/FA0760)

• Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
• All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.