BA (Hons) Business and Marketing Management with Foundation Year

Overview

This course provides students with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. The course emphasizes the role of marketing in underpinning the success of business organisations, while placing this role in the context of other business functions such as finance and Human Resource Management.

Why Choose This Course?

• 6th in the UK for Business and Management courses (The Guardian University Guide 2025)
• The content of the course will be delivered using a wide range of approaches and students will be encouraged to use e-learning forums to interact with staff and other students.

What Happens on the Course?

Semester 1 Starters: Undergraduate Year 1 (Foundation)

• 3GK003 Academic Skills (20 Credits)
• 3GK006 Extended Project (20 Credits)
• 3MG001 Introduction to Management (20 Credits)
• 3GK004 The World at Work: Careers and Personal Development (20 Credits)
• 3GK003 Academic Skills (20 Credits)
• 3IM001 Business Decision-Making (20 Credits)

Year 2

• 4MK002 Marketing Principles (20 Credits)
• 4BU006 Learning for Business Success (20 Credits)
• 4HR002 Introduction to People at Work (20 Credits)
• 4IB004 Business in a Global Context (20 Credits)
• 4MK006 Introduction to Brand Communication (20 Credits)
• 4MK005 Marketing Performance Management (20 Credits)

Year 3

• 5HR002 Leading and Managing in Organisations (20 Credits)
• 5BE001 Entrepreneurial Creativity and Innovation (20 Credits)
• 5MK006 Marketing Planning (20 Credits)
• 5IB004 Economics of Managerial Decision-making (20 Credits)
• 5MK011 Customer Acquisition and Retention (20 Credits)
• 5MK012 Integrated Marketing Communications (20 Credits)

Year 4

• 6MK002 Applied Marketing Strategy (20 Credits)
• 6MK001 International Marketing (20 Credits)
• 6BU013 Independent Project (20 Credits)
• 6BE002 Strategies for Building Business Success (20 Credits)
• 6BE003 Strategic Management (20 Credits)
• 6MK008 Business Research Methods (Marketing) or 6BU011 Business Research Methods (20 Credits)

Course Modules

Year 1

• 21st Century Management (3BU002, 20 Credits)
• Preparing for Success at University (3GK012, 40 Credits)
• Principles of Business (3BU003, 20 Credits)
• Project-Based Learning (3GK013, 40 Credits)

Year 2

• The Digital Business (4BU017, 30 Credits)
• The Fundamentals of Marketing (4MK012, 30 Credits)
• The Responsible Business (4BU015, 30 Credits)
• Website Development and Design (4MK010, 30 Credits)

Year 3

• Customer Acquisition & Retention (5BU018, 30 Credits)
• Innovation in Marketing (5MK015, 30 Credits)
• Marketing Planning Research and Management (5MK016, 30 Credits)
• The Professional Manager and Leadership (5MG001, 30 Credits)

Year 4

• Marketing and Digital Strategy (6MK012, 30 Credits)
• The Business Communicator (6BU021, 30 Credits)
• The Marketing Consultant (6MK014, 30 Credits)
• The Professional Project (6BU020, 30 Credits)

Potential Career Paths

Students who successfully complete the course are expected to enhance their job prospects and strengthen their employment opportunities. The course is designed to prepare students for career opportunities in a variety of marketing-related areas including product and brand management, account management, sales promotion, marketing research, advertising, interactive marketing, and customer relationships within manufacturing, retailing, and service sectors.

Additional Information

Why Wolverhampton?

• Enhancing your employment and career prospects
• A supportive professional study environment

What Skills Will You Gain?

At the end of this course, you will be able to:

1. Critically evaluate the application of concepts and principles of marketing and business to a wide range of business organisations and situations.
2. Interpret the interaction of business organisations with the changing external environment in which they operate.
3. Formulate, implement, and evaluate marketing plans, models, relationships, tasks, and roles within complex and dynamic domestic and global business environments.
4. Critically analyse marketing and business information from a range of national and international sources.
5. Debate the ethical and moral dimensions of marketing management and business practices.

Course Fees and Finance

• Location: Home, International
• Mode: Full-time, Part-time
• Fee: £9250 per year (Home, Full-time), £4625 per year (Home, Part-time), £14950 per year (International, Full-time)
• Year: 2025

Entry Requirements

• Prepare for Foundation Pathway: We will consider applicants who have not achieved 48 UCAS points (equivalence) from prior level 3 qualifications, if you have a keen interest in this subject area or hold relevant experience.

What Our Students Say

• [Insert student testimonials]

Funding

• Tuition Fees Loan (Home Fee Status)
• Self-funding
• Financial Hardship: Students can apply to the Dennis Turner Opportunity Fund.
• Bursaries and Scholarships: The University also offers a range of Bursaries and Scholarships packages.

University of Wolverhampton

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Overview:

The University of Wolverhampton is a public university located in Wolverhampton, England. It offers a wide range of undergraduate and postgraduate courses, as well as degree apprenticeships and CPD short courses. The university is known for its strong focus on student support and its commitment to providing a high-quality learning experience.

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Services Offered:

The University of Wolverhampton offers a variety of services to its students, including:

Academic Support:

The university provides academic support services such as tutoring, writing workshops, and study skills development.

Student Support:

Students have access to a range of support services, including disability support, mature student support, and career guidance.

Accommodation:

The university offers a variety of on-campus accommodation options, as well as information and support for finding off-campus housing.

IT Services:

Students have access to a range of IT services, including computer labs, Wi-Fi, and online learning platforms.

Library:

The university library provides access to a wide range of resources, including books, journals, and databases.

Gym:

The university has a gym with a variety of facilities, including a fitness center, swimming pool, and sports courts.

Students' Union:

The Students' Union provides a range of services and activities for students, including social events, clubs, and societies.

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Student Life and Campus Experience:

Students at the University of Wolverhampton can expect a vibrant and supportive campus environment. The university has a strong sense of community, with a variety of clubs, societies, and events to get involved in. The university also has a number of facilities and services to support student life, including a gym, a Students' Union, and a library.

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Key Reasons to Study There:

Strong Student Support:

The university is known for its strong focus on student support, with a range of services available to help students succeed.

Affordable Living:

The university offers a variety of affordable accommodation options, as well as information and support for finding off-campus housing.

High-Quality Learning Experience:

The university is committed to providing a high-quality learning experience, with experienced lecturers and modern facilities.

Strong Graduate Outcomes:

A high percentage of the university's graduates are employed or in further education within 15 months of graduation.

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Academic Programs:

The University of Wolverhampton offers a wide range of academic programs, including:

Arts, Business, and Social Sciences:

The university has a strong reputation in these fields, with programs in areas such as creative industries, social science, humanities, business, and law.

Education, Health, and Wellbeing:

The university offers a variety of programs in these fields, including education, nursing, midwifery, psychology, health and society, and sport.

Science and Engineering:

The university has a strong reputation in these fields, with programs in areas such as architecture, built environment, engineering, computing, mathematical sciences, life sciences, and pharmacy.

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Other:

The university has a strong commitment to research, with a number of research centers and institutes. The university also has a strong international focus, with a number of programs and services for international students.