MSc Digital Marketing Management

Program Overview

University of Wolverhampton Business School

MSc Digital Marketing Management

MSc Part-time 2 years, Full-time 12 months

The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession.

Why choose this course?

Applications for our May start are open for UK residents and those with settled status.

Please note that international applications for the May start are currently closed.

The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation), create significant impact on marketing strategies. Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing.

What's unique about this course?

• You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs
• This course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques

What happens on the course?

The course develops key marketing skills which will support both entrepreneurial self-development and employment. It also meets the requirements of managers operating at a senior level. The MSc Digital Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material. You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs; formulating and managing research; presentation skills; problem-solving and organising; managing group-based projects; team working and leadership.

Course Modules

• Digital and Entrepreneurial Marketing: The module provides students with the knowledge and skills to critically analyse, evaluate and practically apply a range of digital technologies, social media technologies and tools, in the creation and execution of an integrated digital marketing strategy in an SME organisation or entrepreneurial start up context. (Module: 7BE020, Credits: 30, Period: 1, Type: Core)
• Digital Marketing Communications: Marketing communications is a rapidly changing area, and most organisations now build their strategies around digital technologies. This involves the creation of online content and developing awareness through search engines or social media. (Module: 7MK034, Credits: 30, Period: 1, Type: Core)
• Search Engine and Social Media Marketing: This module examines the role of Social Media platforms and search engines in targeting and communications strategies. Students study the theoretical underpinning of search engine and social media marketing from strategic and practical perspectives. (Module: 7MK033, Credits: 30, Period: 1, Type: Core)
• Strategic Marketing Management: Organisations face a number of challenges and opportunities which they have to respond to through marketing decisions. This module will develop your understanding of the market decisions that organisations face. (Module: 7MK032, Credits: 30, Period: 1, Type: Core)
• The Masters Research Project: Effective leaders, managers, citizens and employees need to be capable of basing their decision-making on information and knowledge derived from research. The aim of this module is to contribute to the research knowledge and skills appropriate for a taught master's programme and relevant for careers in professional or management roles. (Module: 7MG001, Credits: 60, Period: 1, Type: Core)

Potential Career Paths

• Digital Marketing Executive
• Senior Marketing Executive
• Marketing Analyst
• Specialist Marketing Consultant

Additional Information

• Why Wolverhampton?: You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs.
• What skills will you gain?: On completion of the course you will be able to demonstrate an ability to evaluate and plan at a professional and strategic level.
• Course Fees and Finance: Location | Mode | Fee | Year
  ---|---|---|---
  Home | Full-time | £10175 per year |
  Home | Full-time | £10490 per year |
  Home | Part-time | £5088 per year |
  Home | Part-time | £5245 per year |
  International | Full-time | £15950 per year |
  International | Full-time | £16950 per year |
• Entry Requirements:
  • A Undergraduate Honours Degree (2:2 or above) from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;
  • A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer;
  • Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook.
• International Applicants: Your qualifications need to be deemed equivalent to the above entry requirements.
• English Language requirements: IELTS 6.5 with a minimum of 6.0 in each area (unless otherwise stated) or equivalent accepted qualification.
• What our students say: Feedback from students is extremely positive and they appreciate the applied nature of the course and the opportunity to work on real life business challenges.