MSc Digital Marketing Management - Extended

Program Overview

MSc Digital Marketing Management - Extended

Overview

The MSc Digital Marketing Management (Extended) course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The MSc Digital Marketing Management Extended route enables entry onto the MSc Digital Marketing Management course if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses.

Why choose this course?

The MSc Digital Marketing Management (Extended) course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The MSc Digital Marketing Management Extended route enables entry onto the MSc Digital Marketing Management course if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses.

What's unique about this course?

• The MSc Digital Marketing Management Extended route enables entry onto the MSc Digital Marketing Management course.
• The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation).
• Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing

What happens on the course?

The course develops key marketing skills which will support both entrepreneurial self-development and employment. It also meets the requirements of managers operating at a senior level. The MSc Digital Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material. You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs; formulating and managing research; presentation skills; problem solving and organising; managing group-based projects; team working and leadership.

Course Modules

Year 1

• Digital and Entrepreneurial Marketing
  • Module: 7BE020
  • Credits: 30
  • Period: 1
  • Type: Core
  • The module provides students with the knowledge and skills to critically analyse, evaluate and practically apply a range of digital technologies, social media technologies and tools, in the creation and execution of an integrated digital marketing strategy in an SME organisation or entrepreneurial start up context. Contemporary marketing theories and concepts will inform the design and execution of a digital and social media strategy, identifying, targeting, engaging and interacting with potential networks, partners, customers and clients.
• Digital Marketing Communications
  • Module: 7MK034
  • Credits: 30
  • Period: 1
  • Type: Core
  • Marketing communications is a rapidly changing area, and most organisations now build their strategies around digital technologies. This involves the creation of online content and developing awareness through search engines or social media. By studying this module you will understand how marketing communications concepts and theory can be applied when communicating with an audience in an online environment. It will examine specific principles and techniques that underpin digital marketing campaigns, as well as covering relevant behavioural concepts relating to different forms of content. You will formulate a strategic marketing communications plan for a given organisation and advise on the development of online activities. A range of digital Marcomms tools and techniques will be investigated, together with an in-depth exploration of social media platforms and opportunities. The module will be delivered in a consultancy style and you will explore examples of creativity and innovative marketing communications campaigns across a range of industries.
• Masters Learning
  • Module: 7BE011
  • Credits: 0
  • Period: 1
  • Type: Core
  • This module is designed to develop within students the postgraduate study skills which includes research awareness, business vocabulary, and local commercial acculturation.
• Search Engine and Social Media Marketing
  • Module: 7MK033
  • Credits: 30
  • Period: 1
  • Type: Core
  • This module examines the role of Social Media platforms and search engines in targeting and communications strategies. Students study the theoretical underpinning of search engine and social media marketing from strategic and practical perspectives. Students will gain exposure to contemporary digital marketing tools and develop capabilities in: • Search Engine Marketing (SEM) • Search Engine Optimisation (SEO) • On-page SEO • Off-Page SEO • Technical SEO • Social Media Marketing • Keyword Research and Analysis • Buyer Persona • Paid Advertisement • Content Marketing • Website and Social Media Analytics Students on this module will benefit from group activities, insightful learning content and guest speakers who will share their knowledge and experience in the field of social media.
• Strategic Marketing Management
  • Module: 7MK032
  • Credits: 30
  • Period: 1
  • Type: Core
  • Organisations face a number of challenges and opportunities which they have to respond to through marketing decisions. This module will develop your understanding of the market decisions that organisations face. Through the application of marketing theory, models and tools you will gain an understanding of the importance of the organisational environment and the impact this has for analysis, planning and control in a strategic marketing management context.
• The Masters Research Project
  • Module: 7MG001
  • Credits: 60
  • Period: 1
  • Type: Core
  • Effective leaders, managers, citizens and employees need to be capable of basing their decision-making on information and knowledge derived from research. The aim of this module is to contribute to the research knowledge and skills appropriate for a taught master's programme and relevant for careers in professional or management roles. The participant is required to produce a dissertation, at an advanced level, based on independent research. This should demonstrate an understanding of the philosophy and core principles of research (empirical or non-empirical) and show their competence in the design, execution and reporting of a research-based dissertation. In this way the participant’s ability is developed to carry out subsequent research, independently and to commission, manage and evaluate the research activities of others. Therefore, the knowledge and skills acquired in the module and of producing the project, will contribute to the student's effectiveness throughout her/his career.

Potential Career Paths

• Senior Marketing Executive
• Marketing Analyst
• Consultant
• Social Media Manager
• Digital Marketing Manager

Additional Information

What skills will you gain?

On completion of the course you will be able to:

• Demonstrate an ability to evaluate and plan at a professional and strategic level (i.e., formulate digital marketing strategies and plans). Analytical evaluation is emphasised to support the MSc pathway.
• Develop and implement a research proposal for investigating a digital marketing challenge and communicate the results and conclusions of research and investigation via a variety of feedback and communication modes.
• Demonstrate a comprehensive knowledge (and application) of a range of techniques and frameworks applicable to analysing market environments and the understanding that enables the proposal of new hypotheses where appropriate. Quantitative approaches are emphasised to support the MSc pathway
• Critically assess the importance and impact of internationalisation and globalisation on organisations’ digital marketing activities and identify marketing opportunities.
• Synthesise a range of marketing and digital marketing theories and data to produce a coherent situational analysis and further your understanding and skill through a variety of methodologies and learning & assessment mechanisms.
• Produce an independent piece of original work to an appropriate professional standard in both content and appearance

Course Fees and Finance

Entry Requirements

• Any undergraduate degree from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;
• A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer;
• Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning.
• Please check our minimum language entry requirements before submitting your application;
• We offer a range programmes in English as a Foreign Language if you don't meet these requirements.

What our students say

Feedback from students is extremely positive and they appreciate the applied nature of the course and the opportunity to work on real life business challenges. Many report that the consultancy style approach that is used in the course, helped them to secure an elevated marketing position, following completion of their studies.

Funding

• Postgraduate Loan(Home Fee Status):
  • You may be able to get a postgraduate student loan from Student Finance England of up to £12,858 to help pay for a Master’s degree. Applications are made through Student Finance England and more information on the regulations and eligibility criteria can be found at Masters Loans gov.uk. Any RPL will invalidate your eligibility as you must study a minimum of 180 credits
• Changes for EU students:
  • The UK government has confirmed that EU students starting courses from 1 August 2021 will normally be classified as Overseas (International) students for fee purposes. More information about the change is available at UKCISA:
  • EU citizens living in the UK with 'settled' status, and Irish nationals living in the UK or Ireland, will still be classified as Home students, providing they meet the usual residency requirements, for more information about EU Settlement Scheme (EUSS)
• Postgraduate Loyalty Discount:
  • You can get 20% discount on a taught on-site postgraduate course if you’re a University of Wolverhampton Graduate.
  • The University offers a generous 20% Loyalty Discount to students progressing from an undergraduate programme to a taught postgraduate programme, where both courses are University of Wolverhampton Awards.
  • There is no time limit on how long ago you completed your degree as long as this is your first Masters level qualification.
  • The discount applies to the first year of enrolment only. Students who receive a loyalty discount are not entitled to any further tuition discount or bursary. For full terms and conditions click here.
• Self-funded:
  • If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found by clicking here.
• Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:
  • Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.
  • We must receive notification of sponsorship in writing as soon as possible, and before enrolment , confirming that the sponsor will pay your tuition fees.
• Financial Hardship:
  • Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.
• Charitable Funding:
  • You might also want to explore the possibility of funding from charitable trusts. Please contact Association of Charitable Foundations, Directory of Social Change or Family Aid. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.
• University’s Funding, cost, fee and support pages.