BA (Hons) Digital Marketing Management with Sandwich Placement

Overview

The BA (Hons) Digital Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.

Why choose this course?

Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.

What happens on the course?

• Sandwich Year: You will have the opportunity to undertake a 40 credit placement at Level 5 of study.
• 5BU005 Supervised Work Experience (40 Credits)

Course Modules

• Year 1
  • Branding and Advertising
    • Module: 4MK011
    • Credits: 30
    • Period: 1
    • Type: Core
  • The Digital Business
    • Module: 4BU017
    • Credits: 30
    • Period: 1
    • Type: Core
  • The Fundamentals of Marketing
    • Module: 4MK012
    • Credits: 30
    • Period: 1
    • Type: Core
  • Website Development and Design
    • Module: 4MK010
    • Credits: 30
    • Period: 1
    • Type: Core
• Year 2
  • Customer Experience and Relationship Management
    • Module: 5MK017
    • Credits: 30
    • Period: 2
    • Type: Core
  • Innovation in Marketing
    • Module: 5MK015
    • Credits: 30
    • Period: 2
    • Type: Core
  • Marketing Planning Research and Management
    • Module: 5MK016
    • Credits: 30
    • Period: 2
    • Type: Core
  • The Professional Manager and Leadership
    • Module: 5MG001
    • Credits: 30
    • Period: 2
    • Type: Core
• Year 3
  • Supervised Work Experience
    • Module: 5BU005
    • Credits: 40
    • Period: 3
    • Type: Core
• Year 4
  • Consumer Behaviour and The Responsible Marketer
    • Module: 6MK013
    • Credits: 30
    • Period: 4
    • Type: Core
  • Marketing and Digital Strategy
    • Module: 6MK012
    • Credits: 30
    • Period: 4
    • Type: Core
  • The Marketing Consultant
    • Module: 6MK014
    • Credits: 30
    • Period: 4
    • Type: Core
  • The Professional Project
    • Module: 6BU020
    • Credits: 30
    • Period: 4
    • Type: Core

Potential Career Paths

Students who successfully complete the course are expected to enhance their job prospects and strengthen their employment opportunities. The course is designed to prepare students for career opportunities in a variety of marketing-related areas including product & brand management, account management, sales promotion, marketing research, advertising, interactive marketing and customer relationships within manufacturing, retailing and service sectors.

Additional Information

• Why Wolverhampton?
  • Enhancing your employment and career prospects
  • A supportive professional study environment
• Course Fees and Finance
  • Location: Home
  • Mode: Part-time
  • Fee: £4625 per year
  • Year: 2025
  • Location: Home
  • Mode: Sandwich
  • Fee: £9250 per year
  • Year: 2025
  • Location: International
  • Mode: Sandwich
  • Fee: £14950 per year
  • Year: 2025
• Entry Requirements
  • Typical entry requirement: 96 UCAS points
  • A Levels: grades CCC / BCD
  • BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma: grades MMM
  • BTEC L3 Diploma: grades DD
  • Access to HE Diploma: 45 L3 credits at Merit
• Funding
  • Tuition Fees Loan (Home Fee Status)
  • Self-funding
  • Financial Hardship
  • Bursaries and Scholarships
• World Class Facilities
  • Lord Swraj Paul Building
  • Study spaces
  • Specialist software
  • Libraries
• How We Compare
  • Part-time Course
    • 82% say staff value students views and opinions about the course
    • 82% of students say teaching staff have supported their learning well
    • 65% in work or doing further study 15 months after the course
  • Sandwich Course
    • 100% say staff value students views and opinions about the course
    • 100% of students say teaching staff have supported their learning well
    • 70% in work or doing further study 15 months after the course

University of Wolverhampton

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Overview:

The University of Wolverhampton is a public university located in Wolverhampton, England. It offers a wide range of undergraduate and postgraduate courses, as well as degree apprenticeships and CPD short courses. The university is known for its strong focus on student support and its commitment to providing a high-quality learning experience.

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Services Offered:

The University of Wolverhampton offers a variety of services to its students, including:

Academic Support:

The university provides academic support services such as tutoring, writing workshops, and study skills development.

Student Support:

Students have access to a range of support services, including disability support, mature student support, and career guidance.

Accommodation:

The university offers a variety of on-campus accommodation options, as well as information and support for finding off-campus housing.

IT Services:

Students have access to a range of IT services, including computer labs, Wi-Fi, and online learning platforms.

Library:

The university library provides access to a wide range of resources, including books, journals, and databases.

Gym:

The university has a gym with a variety of facilities, including a fitness center, swimming pool, and sports courts.

Students' Union:

The Students' Union provides a range of services and activities for students, including social events, clubs, and societies.

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Student Life and Campus Experience:

Students at the University of Wolverhampton can expect a vibrant and supportive campus environment. The university has a strong sense of community, with a variety of clubs, societies, and events to get involved in. The university also has a number of facilities and services to support student life, including a gym, a Students' Union, and a library.

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Key Reasons to Study There:

Strong Student Support:

The university is known for its strong focus on student support, with a range of services available to help students succeed.

Affordable Living:

The university offers a variety of affordable accommodation options, as well as information and support for finding off-campus housing.

High-Quality Learning Experience:

The university is committed to providing a high-quality learning experience, with experienced lecturers and modern facilities.

Strong Graduate Outcomes:

A high percentage of the university's graduates are employed or in further education within 15 months of graduation.

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Academic Programs:

The University of Wolverhampton offers a wide range of academic programs, including:

Arts, Business, and Social Sciences:

The university has a strong reputation in these fields, with programs in areas such as creative industries, social science, humanities, business, and law.

Education, Health, and Wellbeing:

The university offers a variety of programs in these fields, including education, nursing, midwifery, psychology, health and society, and sport.

Science and Engineering:

The university has a strong reputation in these fields, with programs in areas such as architecture, built environment, engineering, computing, mathematical sciences, life sciences, and pharmacy.

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Other:

The university has a strong commitment to research, with a number of research centers and institutes. The university also has a strong international focus, with a number of programs and services for international students.