Program Overview

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Master's in Marketing

Overview

Learn international marketing by doing it. Stand out in a competitive global marketplace with Hult’s one-year Master's in Marketing. Gain the international strategic skills, creative executional ability, and cutting-edge knowledge to thrive in a constantly shifting digital environment.

In one intensive year, you'll learn to develop a marketing strategy leveraging tools needed to market through digital channels, conduct market research with an eye toward new product development, and examine global market opportunities for expansion and growth.

Key Skills Developed

• Customer Engagement
• Social Media
• Digital Marketing
• Financial Acumen
• Customer Experience

Program Features

• Full-time (one year)
• On campus
• Home campus options: Boston, London
• Eligible for Dual Degree & STEM study options
• Start date: September 2025

Program at a Glance

Throughout your Master's in Marketing, you’ll take the knowledge and skills you learn in class and continually test them—and yourself—through practical application.

You'll study three core modules, each with an integrated business challenge. You’ll then take summer electives to broaden your knowledge or complete a specialization track aligned with your career goals.

Program Building Blocks

• Required Modules
  • Core Modules
    • Gain the foundational business skills needed in any marketing career with a practical, challenge-based approach that enables intensive skills development and continuous practical application.
  • Electives
    • Whether you have a clear career target or want to try different paths, your electives give you flexibility to increase your knowledge across a range of business subjects.
  • Specialization Track
    • Study a marketing specialization track to complement your core master's program and upskill for your future career.

Master's in Marketing Curriculum

• Sep - Dec
  • Core Module 1: Foundations
    • Courses
      • Program Immersion
      • Communicating With Impact
      • Business Insights Through Data
      • Financial Literacy for Marketeers
      • Design Thinking for Innovation
      • AI and the Future of Work
      • Consumer Behavior
    • Business Challenge 1: AI Challenge
• Jan - Feb
  • Core Module 2: Markets
    • Courses
      • Teamwork & Collaboration
      • Digital Marketing Strategy & Execution
      • Data Visualization
      • Brand Management or Track Course #1
    • Business Challenge 2: New Market Challenge
• Mar - Apr
  • Core Module 3: Growth
    • Courses
      • Influencing Others
      • Project Planning & Execution
      • New Product Development
      • Business Development or Track Course #2
    • Business Challenge 3: Impact Challenge
• May - Aug
  • Summer Electives
    • Broaden your knowledge with the choice of 150+ elective courses OR complete the required track course for a specialized master's.

Specialization Tracks

Get the deep expertise for the career you want.

To earn a specialized Master's in Marketing, you must complete a set of track-specific courses designed to enrich your leadership skills and specialist business knowledge.

Master's in Marketing / Analytics

Add a sought-after analytics focus and earn a highly in-demand STEM degree that’ll maximize your career opportunities post-graduation.

Master's in Marketing / Entrepreneurship

Innovate and create impact at any global organization with specialist skills at the centre of value creation.

Master's in Marketing / Branding

Develop your expertise in brand strategy and identity, gain a greater understanding of consumer behaviour, and create meaningful connections with your target audience.

Master's in Marketing / Generative AI

Explore cutting-edge techniques to harness AI for creative content generation and personalized customer experiences, as well as to leverage insights and automation tools.

Campus Locations

Study in centrally located campuses in some of the world’s most influential business hubs and gain on-the-ground international experience as you build a global network.

You'll choose one home campus for your core program and travel to others for electives with Global Campus Rotation and international city seminars.

• Boston
• London
• Global Campus Rotation

Career Development

We work with every student individually to set a targeted strategy, equip them with the right tools, and guide them on a clear path to achieve their career ambitions. The results speak for themselves.

• 88% of Hult master's graduates were employed after 6 months
• 83% of international Hult master's graduates at US campuses gained employment in the US
• 52% increase in pre-master's salary, Financial Times, Masters in Management Ranking, 2024

Dual Degree Options

Standing out in today’s crowded job market is all about skills and a Dual Degree from Hult is the ultimate skills builder.

Combine your Global One-Year MBA or one-year master’s degree with a second specialist master's to create the ideal skillset for the role you want post-graduation—with just 18-months of study.

Admissions & Fees

Your education is undoubtedly one of the most important investments you will ever make. Throughout the application process, we will work closely with you to help you understand the options available to you to finance your degree, including scholarship opportunities.

Entry Requirements

• Bachelor’s degree in a business-related field OR Bachelor’s degree in any subject + one year’s relevant work experience
• Proficiency in English (TOEFL/IELTS/PTE)
• Successful application process

What We Look For

If you’re made to do, then the chances are, you’re made for Hult. We assess candidates individually based on the strength of their whole profile and take the time to get to know your unique value and skillset.

Application Deadline

• Round 4: May 31, 2025

Billed Cost of Attendance for 2025 - 2026

| Boston| London
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Program fee¹| 58,500 USD | 45,800 GBP
Other student-related costs²| 3,940 USD | 1,980 GBP

Estimated expenses³

| Boston| London
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Housing| 17,000 USD | 13,000 GBP
Living| 11,000 USD | 8,000 GBP
Books & course materials⁴| 1,000 USD | 700 GBP

Application Fee

• 95 USD

Notes

¹ A non-refundable Confirmation Deposit counts toward the Annual Program Fee.

² Includes Insurance (provider varies), and Library which includes cases, articles and other licensed materials.

³ Amounts are based on market benchmarks and exchange rates at the time of print and are therefore subject to change. Estimated expenses should be applied a second time for studying Dual Degree.

⁴ Course instructors may assign additional textbooks, licensed software or other materials not included in our library as part of the requirements of their course. These are not included in student course fees and costs are an estimate.

⁵ Dubai fees include VAT