Program Overview

MA in Fashion and Luxury Brand Management

Programme Overview

The MA in Fashion and Luxury Brand Management is an innovative programme addressing the emerging trends and challenges in business and management, designed to shape new global business leaders. This programme is structured to develop graduates capable of meeting the demands of today’s fashion and luxury industries.

Programme Fee

• International students: €12,600
• EU students: €7,450

Key Programme Information

• Duration: 18 months
• Location: Hamburg, Germany
• ECTS: 90
• Intake: October, February
• Campus: Hamburg, Germany
• Degree awarded by: Università Telematica Internazionale UNINETTUNO
• Official Italian title: Master di Primo Livello “MA in Fashion and Luxury Brand Management”

Entry Requirements

• Minimum age: 21
• Academic qualifications:
  • A three-year bachelor’s degree from a recognised institution in a related discipline.
  • A high-school certificate.
• English Language Requirements:
  • Access the Proof of English Guide (UNINETTUNO) here.

Programme Structure

• Teaching takes place Monday to Saturday, during morning, afternoon or evening sessions.
• This programme consists of three terms (10 weeks each) and a final term focused on your dissertation (12 weeks).

Modules

• Marketing & Luxury Brand Management
• Brand Globalisation
• Visual Merchandising and Creative Design
• Digital Marketing
• Sustainable Fashion Branding
• Fashion Business Management
• Entrepreneurship in Fashion
• Innovative Tactics of Fashion E-Tailing: The Application of New Technology and Its Impact on Supply Chain
• Dissertation + Professional Practice

Learning Outcomes

• Gain systematic and in-depth knowledge of issues related to luxury brand management within the fashion sector.
• Develop strategic skills required for senior management roles.
• Demonstrate originality in the development and management of luxury brand management organisations.
• Understand the importance of an ethical approach in fashion and luxury brand management.
• Plan, design and execute a range of activities on an individual and group basis.
• Develop a professional attitude and skills related to individual learning, communication, teamwork, project planning and entrepreneurship.

Career Progression

• Luxury Brand Managers
• Digital Marketing Experts
• Sustainable Fashion Strategists
• Work in prestigious global fashion houses and luxury brand chains
• Launch and manage your own luxury brand ventures

FAQs

What is a Master of Arts (MA) in Fashion and Luxury Brand Management Programme?

BSBI offers an 18-month MA Fashion and Luxury Management programme designed to address emerging trends and challenges in the evolving fashion industry. This innovative programme provides an overview of strategic management, global luxury branding and sustainable practices in the fashion industry while introducing learners to core fashion management principles.

What is the Scope of the Fashion and Luxury Brand Management MA Course?

The programme’s comprehensive curriculum, with modules ranging from Brand Globalisation and Digital marketing to Fashion Business Management and Entrepreneurship in Fashion, equips students with the skills and specialist knowledge to lead change in the fashion industry and pursue senior roles at global brands.

What Career Opportunities are Available with a Master’s in Fashion and Luxury Brand Management Programme?

BSBI’s master’s in fashion and luxury brand management programme prepares students for diverse managerial roles across retail management, luxury product development and marketing and fashion branding. Upon graduation, professionals can pursue various positions at leading brands, including Luxury Brand Manager, Digital Marketing Expert and Sustainable Fashion Strategist.

How can I Apply to the MA in Fashion and Luxury Brand Management Course at BSBI?

Applying for the MA in Fashion and Luxury Brand Management programme at BSBI is easy. Create an account to apply here.

What are the Benefits of Studying MA in Fashion and Luxury Brand Management Programme in Germany?

Pursuing an MA in Fashion and Luxury Brand Management programme in Germany provides a platform for professionals to launch successful careers in global fashion and luxury. Germany’s dynamic fashion industry and reputation for business education offer professionals the perfect environment to develop essential skills and knowledge across sustainability, innovation and management to access the global fashion market.