Program Overview

Programme Overview

Professional Certificate in Digital Marketing is designed to keep you updated with the latest marketing strategies for digital platforms. This 4-week programme offers comprehensive training in skills, tools, and techniques through hands-on activities. At the end of the programme, you will also learn how to create an integrated strategic digital marketing (DM) plan for your company.

Programme Objectives

This programme aims to enhance your DM skills by teaching you the concepts and theoretical frameworks that inform future DM campaigns. You will gain a comprehensive understanding of marketing techniques specifically designed for digital contexts, as well as updates on the latest industry trends such as Artificial Intelligence and Social Media tools. Additionally, you will learn about pitching sessions and communication strategies connecting with the big ideas students have for the campaigns.

Target Audience

This programme is designed for beginners in DM as marketing professionals, consultants that want to understand the DM concepts, and business owners who want to implement DM strategies for their companies.

Key Programme Details

• Delivery: Hybrid (two on-campus sessions + self-study via Canvas)
• Duration: 4 weeks
• Intakes: May, July, September, and November
• Degree awarded by: Berlin School of Business and Innovation
• Fees:
  • BSBI students on academic degree programmes: Free*
  • Alumni: €625
  • Non-BSBI students: €1,250
  *Students are eligible to attend two certificate programmes free of charge. However, if a student wishes to enrol in more than two programmes, a fee of €625 will be required for each extra programme.

Programme Structure

• Two sessions, each four hours, conducted through synchronous learning
• 42 hours of asynchronous learning via BSBI’s Educational Platform
• Final test at the end of the programme

Skills and Knowledge

This programme is designed to inspire and empower students to acquire the skills needed to excel in this field:

• Strategic thinking in digital marketing
• Ability to develop a digital marketing plan

Learning Experience

• Live learning from an expert faculty
• Learning from an industry expert
• Committed support team
• High-tech learning platform
• Forum discussion for peer-to-peer learning

Awarding Institution

Berlin School of Business and Innovation GmbH

Alte Post Karl-Marx-Straße 97-99

12043 Berlin Germany

Berlin School of Business and Innovation is part of GUS Germany GmbH (GGG).