Master of Data Analytics

Program Overview

Master of Data Analytics Online

Program Overview

The Master of Data Analytics program prepares students to step into a high-demand career as a big data professional. Delivered over five terms, this graduate program gives students the technical and strategic skills needed to succeed. Through hands-on case studies and real-world business challenges, students gain experience turning complex data into actionable insights.

Program Details

• Start dates: Fall (October)
• Program length: 18 months
• Program Delivery: Online
• Specializations: Marketing Analytics, Operational Analytics, General Analytics

Why Study Online?

• It’s your education, tailor it to suit your life
  • No travel needed, study from anywhere
  • Enhance your online collaboration and communication skills
  • Support at every step from faculty and staff

Coursework

• Coursework will take place online, through UNF’s virtual campus using the same content and course materials as the on-campus program.

Career Outlooks

• As businesses increasingly turn to machine learning to analyze vast amounts of data, the demand for skilled data analysts who can work with these algorithms is growing.
• According to Canada’s Job Bank, there will be a shortage of data analysts across Canada through 2029 – especially in Ontario.
• The US Bureau of Labour statistics predict the rise of Data Science will create roughly 11.5 million job openings by 2026.

Career Path and Salary

• Big data specialist - $122,100
• Data manager - $136,257
• Business analyst - $130,617
• Data visualization specialist - $110,000
• Customer intelligence analyst - $96,827

Admissions

• Academic information
  • Applicants must meet the following minimum conditions for admission:
    • Bachelor’s Degree – Completion of a four-year honours degree standard with CGPA of 3.0 (on 4.33 scale) or better
    • Completed at least two undergraduate courses in statistics or quantitative methods
• Document checklist
  • Applicants must submit:
    • A completed application form
    • Official transcripts from all post-secondary institutions attended
    • Official documentation confirming professional designations, where applicable
    • Proof of English language proficiency, if applicable

Tuition Information

• Choosing to pursue a university education is a big commitment that impacts every aspect of your life – including your finances.
• Our fees are determined by the total cost of individual credits per academic year.
• All fees are listed in Canadian dollars and these rates are subject to change.

Awards and Scholarships

• The Office of the Registrar had dedicated more than $15 million in scholarships, awards and financial support to students in 2025.
• Entrance Awards are for newly admitted international and domestic students, while Academic Scholarships are for those entering the second term of their program.

Financial Aid Options

• UNF has partnered with organizations to help newly admitted domestic students finance their education.

Frequently Asked Questions

• Do I need a mathematics background for this program?
  • Students entering the MDA program should have a background in business management, math or computer information systems and have completed at least two undergraduate courses in statistics or quantitative methods.
• Are there specializations in this program?
  • Yes! You can tailor the program to suit your desired career outcomes through one of three learning tracks: Marketing Analytics, Operations Analytics, or General Analytics.
• Will I gain practical experience?
  • There are several opportunities for you to gain practical experience through this program, including internships, work-integrated learning opportunities and capstone research projects.
• Do I need to take the GRE?
  • We do not use standardized testing as part of the admission process for our graduate degrees.
• Will I have to come to campus?
  • This program is fully online. You will not have to attend our downtown Niagara Falls campus.
• Will my classes be delivered on a schedule?
  • Our online program is delivered asynchronously, allowing you to access your coursework on-demand in a way that best suits your schedule and lifestyle.