Program Overview

Advertising & Marketing Communications

Overview

The Bachelor of Arts (Honours) in Advertising and Marketing Communications is a four-year program that prepares students for a career in advertising, marketing, and communications. The program is designed to provide students with the skills and knowledge needed to succeed in a wide range of organizations.

Program Details

TU Code

TU919

CAO Point Range 2024

218−463

NFQ Level

Level 8

Award Type

Major

Award

Bachelor of Arts (Honours)

ECTS Credits

240

Duration

4 years

Number of Places

50

Location

Tallaght

What is... Advertising & Marketing Communications?

The program is designed to provide students with the skills and knowledge needed to succeed in a wide range of organizations. Students will develop their creativity in areas such as creating advertisements, organizing and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, and more.

Year 1

• Critical Skills Development [Mandatory]
• European Studies [Mandatory]
• Introduction to Advertising [Mandatory]
• Introduction to Information Technologies, Applications and Social Media [Mandatory]
• Introduction to Marketing Theory [Mandatory]
• Introduction to Media Analysis [Mandatory]

Year 2

• Culture and Identity [Mandatory]
• Design Studies [Mandatory]
• Developing Database Systems [Mandatory]
• Principles of Law [Mandatory]
• Media Options [Mandatory]

Year 3

• The Consumer as Individual [Mandatory]
• Global Business [Mandatory]
• Interactive Marketing [Mandatory]
• Event Management/IMC 1 [Mandatory]
• Media Production 1 [Mandatory]
• Qualitative Research Methods [Mandatory]

Year 4

• Communications Planning & Strategy [Mandatory]
• Advertising Portfolio Design 1 [Mandatory]
• Advanced Data Analysis and Modelling [Mandatory]
• Creativity and Innovation [Mandatory]
• Marketing Management [Mandatory]

Study Abroad Opportunities

Students can also choose to complete a semester abroad in year three with one of our Erasmus partner institutions in Europe.

Minimum Entry Requirements

Leaving Certificate Requirements

• Minimum Number of Subjects: 6
• Minimum Grade in Maths: F2/O6/H7
• Minimum Grade in English OR Irish: O6/H7

QQI/FET Requirements

• QQI/FET Award Required: Any full Level 5 or 6 award
• Additional Requirements: Distinctions in 3 modules required

Mature Applicants

Applications from mature students (23+) are welcome.

English Language Requirements

• If English is not your first language, you will need to provide evidence of your English language proficiency as detailed on our website.
• Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.0 overall (or equivalent).

Career Opportunities

• Performing as part of a team designing advertising and promotion campaigns for clients
• Organising sporting, musical and cultural events
• Advising companies on how to get the most out of their public relations activities
• Designing digital marketing and social media campaigns for communicating with customers
• Devising sales promotions and loyalty programmes that help launch new products or help boost the sales of brands in competitive markets
• Working in a public or private-sector organisation, with responsibility for their advertising and marketing communications
• Completing a master’s degree in a related field

Graduate Job Titles

• Account Executive
• Marketing Executive
• Media Sales Executive
• Media Planner
• Community Manager
• Junior Copywriter
• Junior Art Director

Graduate Employers

• Kinetic WW
• Wavemaker
• Rothco (part of Accenture Interactive)
• KBC Bank
• Salesforce
• Virgin Media