Program Overview

Digital Marketing (TU781)

Course Description

Are you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs.

Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence.

Course Details

TU Code

TU781

CAO Point Range 2024

200-399

NFQ Level

Level 7

Award Type

Major

Award

Bachelor of Arts

ECTS Credits

180

Duration

3 years

Number of Places

30

Location

Blanchardstown

What is... Digital Marketing?

Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence.

Work Placement

There’s an optional 15-week work placement in Year 3, Semester 1.

IT Requirements

Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.)

Minimum Entry Requirements

Leaving Certificate Requirements

• Minimum Number of Subjects: 5
• Minimum Grade in Maths: O6/H7/F2 or higher
• Minimum Grade in English OR Irish: O6/H7

QQI/FET Requirements

• QQI/FET Award Required: Any full Level 5 or 6 award
• Additional Requirements: None

Mature Applicants

Applications from mature students (23+) are welcome.

English Language Requirements

If English is not your first language you will need to provide evidence of your English language proficiency.

Sample Timetable

Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.

What are my career opportunities?

• Social Media and PR Executives
• Marketing Assistants
• Event Administrators
• Assistant Brand Managers
• eCommerce Executives
• Digital Marketer

Module Listing

Year One

• Semester 1:
  • Digital Media for Marketing [Mandatory]
  • Fundamentals of Marketing 1 [Mandatory]
  • Introduction to Digital Marketing [Mandatory]
  • Modern Management [Mandatory]
  • Skills for Success in Higher Education [Mandatory]
• Semester 2:
  • Exploring Web Design [Mandatory]
  • Social Media for Business [Mandatory]
  • Fundamentals of Marketing 2 [Mandatory]
  • Introduction to Writing for Marketing [Mandatory]
  • Applied Media Studies in Business [Elective]
  • Digital Enterprise [Elective]
  • Marketing Information Management [Elective]
  • Personal Development [Elective]
  • Skills for Problem Solving [Elective]
  • Start Your Own Business [Elective]
  • Universal Design [Elective]

Year Two

• Semester 1:
  • Statistics for Marketing Purposes [Mandatory]
  • Web Authoring [Mandatory]
  • Law & the Regulatory Environment [Mandatory]
  • Advertising & Communications [Mandatory]
  • Digital Technologies [Mandatory]
  • Human Resource Management 1 [Elective]
  • Visual Design Fundamentals [Elective]
• Semester 2:
  • Consumer Behaviour [Mandatory]
  • Online Advertising [Mandatory]
  • Public Relations [Mandatory]
  • Databases for Marketing [Mandatory]
  • Financial Planning [Mandatory]
  • Social Psychology [Elective]
  • Sustainable Business Practice [Elective]

Year Three

• Semester 1:
  • Placement [Mandatory]
  • Multichannel Services Marketing Management [Mandatory]
  • Brand Management [Mandatory]
  • Global Business Environment [Elective]
  • Creativity, Innovation & Entrepreneurship [Elective]
  • Professional Project [Elective]
  • Organisational Behaviour [Elective]
  • Selling and Sales Management [Elective]
• Semester 2:
  • Market Research: Quantitative Methods [Mandatory]
  • Market Research: Qualitative Methods [Mandatory]
  • Marketing Management [Mandatory]
  • Effective Writing for Marketing [Mandatory]
  • Online Selling & Sales Management [Mandatory]
  • Electronic Business [Elective]
  • Enterprise Development [Elective]

Progression

On successful completion you’ll be eligible to progress on to the final year of the Bachelor of Arts (Honours) in Digital Marketing.