Program Overview

Digital Marketing

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Overview

The Bachelor of Arts in Digital Marketing is a three-year, full-time program that integrates theory and practical marketing to prepare students for the exciting and evolving industry of digital marketing.

Course Details

TU Code

TU782

CAO Point Range 2024

AQA-367

NFQ Level

Level 7

Award Type

Major

Award

Bachelor of Arts

ECTS Credits

180

Duration

3 years

Number of Places

40

Location

Tallaght

What is Digital Marketing?

Digital marketing is a field that combines theory and practical marketing to prepare students for the exciting and evolving industry of digital marketing. Students will learn about consumer behavior, marketing communications, and brand management, as well as how to best use digital tools.

Work Placement

In Year 3, a placement will give students the opportunity to apply what they have learned within a professional environment.

Study Abroad Opportunities

In year 3, semester 2, students have the option to spend a semester at a European University under the Erasmus programme.

Minimum Entry Requirements

Leaving Certificate Requirements

• Minimum Number of Subjects: 5
• Minimum Grade in Maths: F2/O6/H7
• Minimum Grade in English OR Irish: O6/H7

QQI/FET Requirements

• QQI/FET Award Required: Any full Level 5 or 6 award
• Additional Requirements: None

Mature Applicants

Applications from mature students (23+) are welcome.

English Language Requirements

If English is not the first language, students will need to provide evidence of their English language proficiency.

Sample Timetable

A sample timetable for this course is available.

Career Opportunities

Graduate Job Titles

• Digital Marketer
• Social Media Manager
• Content Creator
• Marketing Specialist
• Data Analyst

Module Listing

Year One

• Critical Skills Development [Mandatory]
• Introduction to Digital Marketing [Mandatory]
• Introduction to Information Technologies, Applications and Social Media [Mandatory]
• Introduction to Marketing Theory [Mandatory]
• Understanding Human Behaviour [Mandatory]
  • Culture and Identity [Elective]
  • French 1 [Elective]
  • German 1 [Elective]
  • Introduction to Advertising [Elective]
  • Introduction to Media Analysis [Elective]
  • Spanish 1 [Elective]

Year Two

• The Marketing Communications Industry [Mandatory]
• Trends in Cultures and Societies [Mandatory]
• Business Information Technology and Introduction to Data Analysis [Mandatory]
• Marketing Technology Landscape [Mandatory]
• Introduction to Statistics [Mandatory]
  • Active Citizenship [Elective]
  • Media Communications [Elective]
  • French 2 [Elective]
  • German 2 [Elective]
  • Principles of Management [Elective]
  • Spanish 2 [Elective]

Year Three

• Graphic Design [Mandatory]
• Behavioural Economics [Mandatory]
• Developing Database Systems [Mandatory]
• Marketing Law [Mandatory]
• International Marketing Applications [Mandatory]
  • French 3 [Elective]
  • German 3 [Elective]
  • Media Options [Elective]
  • Human Resource Management [Elective]
  • Spanish [Elective]

Progression

Students may progress on to TU921, Bachelor of Arts (Honours) in Digital Marketing Technologies.

On graduation, students may continue to postgraduate study at TU Dublin.