Program Overview

Digital Marketing (TU920)

Overview

The Bachelor of Arts (Honours) in Digital Marketing is a four-year program that combines traditional marketing with the latest digital tools and media to help businesses reach, connect, and promote their products to a wider audience.

Program Details

TU Code

TU920

CAO Point Range 2024

272−485

NFQ Level

Level 8

Award Type

Major

Award

Bachelor of Arts (Honours)

ECTS Credits

240

Duration

4 years

Number of Places

40

Location

Blanchardstown

What is Digital Marketing?

Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect, and promote their products to a wider audience, using strategies that inform, captivate, and engage.

Subjects

• Marketing
• Web Design
• Social Media
• Advertising
• Financial Planning
• Online Advertising
• Consumer Behaviour
• Market Research

Work Placement

There is an optional 15-week work placement in Year 3, Semester 1.

IT Requirements

Students on this course will be required to have a high-spec PC/Laptop (i.e., able to run Win 10, an AV solution, and Office comfortably, be able to use Wi-Fi and camera to attend online classes, use other hardware-intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.).

Minimum Entry Requirements

Leaving Certificate Requirements

• Minimum Number of Subjects: 6
• Minimum Grade in Maths: O6/H7/F2 or higher
• Minimum Grade in English OR Irish: O6/H7

QQI/FET Requirements

• QQI/FET Award Required: Any full Level 5 or 6 award
• Additional Requirements: A distinction in 3 modules is required

Mature Applicants

Applications from mature students (23+) are welcome.

English Language Requirements

If English is not your first language, you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.0 overall (or equivalent).

Sample Timetable

Click on the link below to view an indicative timetable for this course. Timetables are subject to change, and up-to-date timetables will be provided to students on commencement.

Career Opportunities

• PR Account Managers
• Advertising Account Managers
• Brand Managers
• Social Media Managers
• Campaign Planners
• Event Managers
• SEO Specialists
• CRM Managers

Module Listing

Year One

• Digital Media for Marketing [Mandatory]
• Fundamentals of Marketing 1 [Mandatory]
• Introduction to Digital Marketing [Mandatory]
• Modern Management [Mandatory]
• Skills for Success in Higher Education [Mandatory]

Year Two

• Exploring Web Design [Mandatory]
• Social Media for Business [Mandatory]
• Fundamentals of Marketing 2 [Mandatory]
• Introduction to Writing for Marketing [Mandatory]

Year Three

• Statistics for Marketing Purposes [Mandatory]
• Web Authoring [Mandatory]
• Law & the Regulatory Environment [Mandatory]
• Advertising & Communications [Mandatory]
• Digital Technologies [Mandatory]

Year Four

• Business Intelligence [Mandatory]
• Market Dynamics: Assessment & Analysis [Mandatory]
• Marketing Strategy 1 [Mandatory]
• Marketing, Ethics & Society [Mandatory]
• Strategic Marketing Technologies [Mandatory]

Progression

On graduation, you may continue to postgraduate study at TU Dublin or elsewhere.