Program Overview

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E-Commerce in Retailing

Overview

The Bachelor of Science (Honours) in E-Commerce in Retailing is a four-year program that responds to the changing retail landscape influenced by digital and social media. The course aims to provide a broad technologically informed business education for future retail managers, reflecting the changing needs of the sector.

Program Details

TU Code

TU924

CAO Point Range 2024

252−452

NFQ Level

Level 8

Award Type

Major

Award

Bachelor of Science (Honours)

ECTS Credits

240

Duration

4 years

Number of Places

50

Location

Aungier Street

What is E-Commerce in Retailing?

E-commerce is the buying and selling of goods and services online. This program addresses contemporary retail management needs that reflect the rapidly changing economic and technological environment. It aims to provide a broad technologically informed business education for future retail managers that reflects the changing needs of the sector.

Subjects Covered

• Finance
• Marketing
• Economics
• Human Resource Management
• Entrepreneurial Studies
• Retail Management
• Retail Analytics
• Retail Marketing
• International Retailing
• Shopping-Centre Management
• Retail Location
• Electronic Retailing
• Internet Technologies in Retailing
• Electronic Retailing Infrastructure
• Database Systems
• Mobile & Social Commerce
• Web Analytics
• Strategic ICT & E-Business

Work Placement

There is a work placement element to this course.

Minimum Entry Requirements

Leaving Certificate Requirements

• Minimum Number of Subjects: 6
• Higher: 2 H5's
• Minimum Grade in Maths: O4/H7
• Minimum Grade in English OR Irish: O4/H7

QQI/FET Requirements

• QQI/FET Award Required:
  • Level 5: One of the following awards:
    • BBSSX Business Studies – Secretarial
    • 5M1997 Office Administration
    • BBSAX Business Studies – Administration
    • 5M2468 Business Administration
    • BBSIT / 5M2111 International Trade
    • BMXXX / 5M2069 Marketing
    • BBSXX / 5M2102 Business Studies
  • Level 6: Full level 6 award in a relevant discipline
• Additional Requirements:
  • A distinction in 5 modules is required which must include one of the following:
    • B20029 / 5N2066 Statistics
    • C20139 / 5N1833 Mathematics
  • OR Leaving Certificate Mathematics O4/H7
  • AND One of the following awards:
    • B20001 / 5N1348 Accounting Manual & Computerised
    • B20151 / 5N1350 Applied Economics

Mature Applicants

Applications from mature students (23+) are welcome.

English Language Requirements

If English is not your first language, you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6 overall (or equivalent) with nothing less than 6 in each component.

Sample Timetable

A sample timetable is available for this course.

Career Opportunities

• E-Commerce Manager
• E-Commerce Project Manager
• Online Category Manager
• UX Designer
• UI Designer
• Website Designer
• Website Analyst
• Website Content Manager
• E-Commerce Technologist
• Mobile Marketing Manager
• Digital Marketing Manager
• Social Media Manager

Module Listing

• Year One
• Year Two
• Year Three
• Year Four

Semester 1

• Electronic Retailing & Marketplace Analysis [Mandatory]
• Internet Technologies for Retail [Mandatory]
• Intro to Prog & Prob Solving [Mandatory]
• Management Accounting [Mandatory]
• Principles of Management (1) [Mandatory]
• Professional Development [Mandatory]
• Retail Management Foundations [Mandatory]

Semester 2

• Introductory Micro Economics [Mandatory]
• MRKT 1414 [Mandatory]

Semester 1

• Enterprise Development [Mandatory]
• Professional Development 2 [Mandatory]
• Retail Management 2 [Mandatory]
• Intro Application Development [Mandatory]
• Introduction to B2B eCommerce [Mandatory]
• Digital Business Transformation 1 [Mandatory]

Semester 2

• Retail Marketing [Mandatory]
• Intro Application Development [Mandatory]
• Introduction to Technology & User Experience for Retail [Mandatory]
• Intro to Data Base Systems [Mandatory]

Semester 1

• Business Analytics [Mandatory]
• Advanced Data Base Systems [Mandatory]
• IT Project Management [Mandatory]
• Mobile/ Social e-commerce [Mandatory]
  • Applied Retail Accounting and Finance [Elective]
  • Fashion Retailing 1 [Elective]
  • Retail Buying and Logistics [Elective]

Semester 1

• Web Analytics [Mandatory]
• Software Project [Mandatory]
• eCommerce Case Study [Mandatory]
  • Entrepreneurial Studies [Elective]
  • Retail Shopper Management [Elective]
  • Fashion Retailing 2 [Elective]

Semester 2

• Shopping Centre Management [Mandatory]
• Retail Analytics [Mandatory]
• E-Commerce Research Project [Mandatory]
• Cybersecurity in Retailing [Mandatory]
  • Demand Chain Management [Elective]
  • International Retailing [Elective]

Advanced Entry

Advanced Entry applications are accepted to this course. To qualify for Advanced Entry, applicants must be currently studying, completing, or have successfully completed studies at Level 6, 7, or 8 in a Higher Education Institution (HEI) or an equivalent, in a related area.

Progression

On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil, or PhD at research institutes and universities worldwide.