Program Overview

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Tourism & Digital Marketing

Overview

Tourism is one of the world's largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities. This course focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances.

Course Details

Course Title

Bachelor of Science (Honours) in Tourism & Digital Marketing

TU Code

TU953

CAO Point Range 2024

227−542

NFQ Level

Level 8

Award Type

Major

Award

Bachelor of Science (Honours)

ECTS Credits

240

Duration

4 years

Number of Places

32

Location

Grangegorman

What is... Tourism & Digital Marketing?

This course focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances. A suite of modules has been designed on the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux.

Work Placement

There is a six-month work placement in Year 3. The course offers students excellent networking opportunities so that they can make potentially career-opening contacts.

Study Abroad Opportunities

You'll have the opportunity to study abroad as part of the Erasmus course. Our students have undertaken exchanges in partner universities in France, Germany, Austria, Spain, the Netherlands, Hungary and Finland. Many of our partners offer study course through English.

Minimum Entry Requirements

Leaving Certificate Requirements

• Minimum Number of Subjects: 6
• Minimum Grade in Maths: O4/H7
• Minimum Grade in English OR Irish: O6/H7
• Minimum Number of Higher Level Subjects: 2 H5's

QQI/FET Requirements

• QQI/FET Award Required: Any full Level 5 or 6 award
• Additional Requirements: 4 Distinctions

Mature Applicants

Applications from mature students (23+) are welcome.

English Language Requirements

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6 overall (or equivalent) with nothing less than 5.5 in each component.

Sample Timetable

Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.

What are my career opportunities?

The course is designed to enable graduates to gain employment in challenging positions in tourism marketing and sales roles. Graduates with marketing competence and digital expertise can expect to find employment in marketing in tourism enterprises such as tourism co-operatives, national and regional tourism organisations, hotels, visitor centres, online booking companies, travel sector, self-employment, technology management, community development, and public sector support.

In addition, there are opportunities for graduates in consultancy, research and postgraduate education.

• Marketing Executive
• Market Research Executive
• Digital Marketing Executive
• Tourism Manager
• Tourism Information Officer
• Tourism Information Centre Manager
• Tourism Consultant
• Call Handler/European Confirmation Consultant
• Cabin Crew
• Travel Consultant/Executive Travel Agent
• Heritage Officer
• Reservations Agent
• Tourism Advisor
• Tour Guide/Director
• Operations Assistant
• Multilingual Customer Care
• Passenger Service Agent
• Historic Site Manager
• English Language Assistant
• Lecturer
• Recruitment Consultant
• Event Organiser
• Sales and Marketing Executive
• PR Officer
• HR Administrator (Hotel Groups)

Examples of employers

• Aer Lingus
• Airbnb
• Ballsbridge Hotel
• Bookassist
• Booking.com
• Brendan Vacations
• Cartrawler
• Clayton Hotel
• Customerminds
• Enterprise Ireland
• Epsilon Marketing Agency
• Event Wise
• Expedia
• FcM Travel Solutions
• Google
• Guinness Storehouse
• Hays Recruitment
• Heineken
• HireMinds
• Jac Travel
• Kilbeggan Distillery
• Linkedin
• Lyrath Estate
• Maldron Hotels
• Mediacom
• Mews Systems
• Monart Destination Spa
• Net Affinity
• O'Callaghan Hotels
• OCS Group
• OPW
• Press Up Entertainment Group
• Product2Market/Marketstar
• Qualtrics
• RDS & Dublin Horseshow
• Red Hat
• Royal Irish Tours
• Ryanair
• St. Patrick's Cathedral
• Starcom Mediavest Group
• Talbot Hotel Stillorgan
• Terenure College
• The Absolute Company
• The Haddington Hotel
• The Travel Corporation
• Tiernan Travel
• Tourism Ireland
• Travel Department
• Verve - The Live Agency
• Webtrade Ltd
• Westin Hotel

Module Listing

Year One

• Digital 1: Fundamentals [Mandatory]
• Intercultural Awareness in HTLE [Mandatory]
• Introduction to Tourism and Travel [Mandatory]
• Management 1 for Hospitality, Tourism, Leisure and Event [Mandatory]
• Marketing for Hospitality, Tourism, Leisure and Event [Mandatory]
• Professional Business Communications 1 [Mandatory]
• Tourism Destinations [Mandatory]

Year Two

• Accounting for Tourism & Leisure [Mandatory]
• Professional Business Communications 2 [Mandatory]
• Operations for Hospitality, Tourism, Leisure and Event [Mandatory]
• Innovation and tourism- product/market/experiences [Mandatory]
• Intercultural Competence in HTLE [Elective]
• Spanish 1B1 [Elective]

Year Three

• Management Accounting (Costing and Decision-making) [Mandatory]
• Economics for Tourism, Hospitality, Leisure and Events [Mandatory]
• Management 2 [Mandatory]
• Marketing Research for Hospitality and Tourism [Mandatory]
• Tourism Intermediary Marketing [Mandatory]
• Revenue Management and Distribution in the Hospitality and Tourism Industry [Elective]
• Services Mkting and Cust. Care [Elective]
• Heritage Culture and Tourism [Elective]

Year Four

• Talent Management [Mandatory]
• Digital 2: Literacy [Mandatory]
• Tourism and Technology [Mandatory]
• Destination and Product Marketing Planning [Mandatory]
• Sustainable and Regenerative Tourism [Mandatory]
• Study Abroad in Partner Institution [Elective]
• Event Tourism [Elective]

Advanced Entry

Advanced Entry applications are accepted to this course. To qualify for Advanced Entry applicants must be currently studying, completing, or have successfully completed, studies at Level 6, 7 or 8 in a Higher Education Institution (HEI) or an equivalent, in a related area. You must demonstrate by providing transcripts of results that you have achieved the learning outcomes for each stage you wish to advance past.

Progression

On graduation you may continue to postgraduate study at TU Dublin.