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Students
Tuition Fee
EUR 13,500
Per course
Start Date
2025-09-01
Medium of studying
On campus
Duration
1 years
Program Facts
Program Details
Degree
Masters
Major
Content Marketing | Digital Marketing
Area of study
Business and Administration | Information and Communication Technologies
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 13,500
Intakes
Program start dateApplication deadline
2025-09-01-
About Program

Program Overview


Digital and Content Marketing

Overview

This programme has been designed by the School of Marketing and Entrepreneurship to equip students with the key skills required to work in a digital and content marketing role. Graduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new and emerging such as content creation.


Programme Details

TU Code

TU325A


NFQ Level

Level 9


Award Type

Major


Award

Master of Science


ECTS Credits

90


Duration

1 Year


Course Type

Postgraduate


Mode of Study

Full Time


Method of Delivery

On-Campus


Commencement Date

September 2025


Location

Aungier Street


Fees

€10,000 Total Fee


Fees (Non-EU)

€13,500 Total Fee


Entry Requirements

Applicants should have a minimum 2.1 honours business degree. Applicants must have a business degree or have a minimum of 50% business related subjects on their degree.


  • Other applicants will be considered based on their experience, attitude and aptitude.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.


Applicants may also be required to attend for interview.


Career Opportunities

Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, marketing technologist and many more. The work placement element of the programme provides participants with experience relevant to their interests in the field. This coupled with the Digital Portfolio will prepare graduates for finding the right opportunity to match their new skills and competencies, while empowering them to build their own career trajectory.


Module Listing

Year One

Semester 1
  • Business Research Methods [Mandatory]
  • Copy and Content [Mandatory]
  • Creative Thinking [Mandatory]
  • Digital Analytics [Mandatory]
  • Digital Portfolio [Mandatory]
  • Dissertation [Mandatory]
  • Social Media Marketing [Mandatory]
  • Strategic Digital Marketing [Mandatory]
  • User Experience Design [Mandatory]
  • Work Placement [Mandatory]
Semester 2
  • Dissertation [Mandatory]
  • Marketing Technology [Mandatory]
  • Regulation and Governance [Mandatory]
  • Omni Channel Campaign Mgt [Mandatory]
  • Strategic Content Creation [Mandatory]
  • Digital Portfolio [Mandatory]

Schedule

Participants will take 7 modules in semester one, 4 modules in semester 2, and undertake 2 self-pace modules over the duration of the course. The expected schedule of contact hours will be approximately 15 hours per week. The work-placement aspect of this course takes place for 12 weeks in semester 2.


Career Accelerator

This programme has a closely linked suite of activities designed to act as a career catalyst, ensuring that graduates are career ready. It brings the research dissertation, placement and digital portfolio together as a 'Career Accelerator', in a coherent, tangible and transferable entity that is aimed at accelerating graduates’ careers. This is a connected, collaborative application of theory to practice with an emphasis on ensuring industry-ready high potential graduates.


It is delivered in partnership with academia, industry, and the Careers Service and ensures students graduate with a portfolio that reflects their knowledge, skills and competencies while showing the breadth, depth, and currency of work that has been undertaken. As a wraparound to prepare students for the workplace, the Career’s Office provide a number of seminars on CV creation and interviewing as well as offer one-to-one mock interviews and feedback on CVs.


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