Master of Science in Digital and Content Marketing
Program start date | Application deadline |
2025-09-01 | - |
Program Overview
Digital and Content Marketing
Overview
This programme has been designed by the School of Marketing and Entrepreneurship to equip students with the key skills required to work in a digital and content marketing role. Graduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new and emerging such as content creation.
Programme Details
TU Code
TU325A
NFQ Level
Level 9
Award Type
Major
Award
Master of Science
ECTS Credits
90
Duration
1 Year
Course Type
Postgraduate
Mode of Study
Full Time
Method of Delivery
On-Campus
Commencement Date
September 2025
Location
Aungier Street
Fees
€10,000 Total Fee
Fees (Non-EU)
€13,500 Total Fee
Entry Requirements
Applicants should have a minimum 2.1 honours business degree. Applicants must have a business degree or have a minimum of 50% business related subjects on their degree.
- Other applicants will be considered based on their experience, attitude and aptitude.
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.
Applicants may also be required to attend for interview.
Career Opportunities
Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, marketing technologist and many more. The work placement element of the programme provides participants with experience relevant to their interests in the field. This coupled with the Digital Portfolio will prepare graduates for finding the right opportunity to match their new skills and competencies, while empowering them to build their own career trajectory.
Module Listing
Year One
Semester 1
- Business Research Methods [Mandatory]
- Copy and Content [Mandatory]
- Creative Thinking [Mandatory]
- Digital Analytics [Mandatory]
- Digital Portfolio [Mandatory]
- Dissertation [Mandatory]
- Social Media Marketing [Mandatory]
- Strategic Digital Marketing [Mandatory]
- User Experience Design [Mandatory]
- Work Placement [Mandatory]
Semester 2
- Dissertation [Mandatory]
- Marketing Technology [Mandatory]
- Regulation and Governance [Mandatory]
- Omni Channel Campaign Mgt [Mandatory]
- Strategic Content Creation [Mandatory]
- Digital Portfolio [Mandatory]
Schedule
Participants will take 7 modules in semester one, 4 modules in semester 2, and undertake 2 self-pace modules over the duration of the course. The expected schedule of contact hours will be approximately 15 hours per week. The work-placement aspect of this course takes place for 12 weeks in semester 2.
Career Accelerator
This programme has a closely linked suite of activities designed to act as a career catalyst, ensuring that graduates are career ready. It brings the research dissertation, placement and digital portfolio together as a 'Career Accelerator', in a coherent, tangible and transferable entity that is aimed at accelerating graduates’ careers. This is a connected, collaborative application of theory to practice with an emphasis on ensuring industry-ready high potential graduates.
It is delivered in partnership with academia, industry, and the Careers Service and ensures students graduate with a portfolio that reflects their knowledge, skills and competencies while showing the breadth, depth, and currency of work that has been undertaken. As a wraparound to prepare students for the workplace, the Career’s Office provide a number of seminars on CV creation and interviewing as well as offer one-to-one mock interviews and feedback on CVs.