Program Overview

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Master of Science in Marketing

Overview

This conversion programme is specifically aimed at non-business graduates who wish to develop and focus their career trajectory in the business domain where the tenets of marketing are recognised as the drivers of business success.

Programme Details

TU Code

TU306

NFQ Level

Level 9

Award Type

Major

Award

Master of Science

ECTS Credits

90

Duration

1 Year

Course Type

Postgraduate

Mode of Study

Full Time

Method of Delivery

On-Campus

Commencement Date

September 2025

Location

Aungier Street

Fees

€10,000 Total Fee (EU), €13,500 Total Fee (Non-EU)

What is Marketing?

Marketing is a discipline that drives business success. Graduates of this programme are in high demand from marketing, media, and general business arenas.

Minimum Entry Requirements

• A minimum second-class honours bachelor degree (2.2 grade or higher) in a discipline other than business or marketing, or equivalent.
• Selection may be by interview.
• Any candidate who has prior business qualifications is ineligible for this course and might consider enrolling on other postgraduate courses offered by this College.
• If English is not your first language, you will need to provide evidence of your English language proficiency as detailed on our website.
• Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6.5 in each component.

Career Opportunities

Career opportunities are excellent for graduates of the MSc Marketing. Graduates are employed in international companies such as Microsoft, Google, LinkedIn, and Facebook in marketing roles. The local marketing and media industry also employs graduates as account managers and account executives, brand managers, and customer analysts in companies such as Cybercom, Danone, and graduates have been accepted onto much-sought-after graduate programmes such as the Jameson Graduate Programme, Enterprise Ireland’s Graduate Programme, and IBEC’s European Orientation Programme.

Course Content

In semester one, you will study all the fundamental business modules such as Management, Marketing, Finance, and Marketing Communications. Such accelerated learning is designed to give you the conceptual tools needed to analyse business situations and to undertake business planning. In all areas, we take a hands-on approach so that individual and group coursework accounts for 50% of the assessment for each module.

In semester two, you will engage more closely with specialist marketing modules such as Marketing Metrics, Strategic Management, and Online marketing. These will require you to exercise your analytic and decision-making skills by means of case-study based learning.

In addition, you will make an in-depth study of two areas of marketing; these are selected from the current set of options:

• Business-to-business Marketing
• Management of Sales
• International Marketing
• Services Marketing
• Communications and Society

A defining feature of the learning experience on the MSc Marketing is the completion of a primary research dissertation. The student, following an immersion in research methods in semester one, embarks on a significant learning journey culminating in the completion of a 20,000-word master's dissertation, exploring contemporary issues in marketing theory and practice. The student receives the support of an academic supervisor throughout the research process.

Schedule

12 months duration: Two taught semesters and a research dissertation.