| Program start date | Application deadline |
| 2025-09-01 | - |
| 2026-01-01 | - |
Program Overview
Digital MarketingMargaíocht Dhigiteach
Course Title
Certificate in Digital Marketing
TU Code
TU5510
NFQ Level
Level 6
Award Type
Special Purpose
Award
Certificate in Digital Marketing (Special Purpose Award)
Duration
1 Year
Course Type
Undergraduate
Mode of Study
Part Time
Method of Delivery
Blended
Commencement Date
September 2025/January 2026
Location
Tallaght
Fees
€950
Course Description
This short course offers essential practical skills in social media for both industry and non-profit organizations, enabling participants to quickly learn key digital marketing techniques and apply them directly in their workplaces. It is a condensed version of the BA in Digital Marketing offered at TU Dublin's Tallaght Campus, with the option to later complete the full BA degree by using the credits earned.
The course is designed to address the current skill demands of Dublin's tech sector and the global market, with close links to technology hubs and Digital Docklands. The curriculum combines core marketing and applied digital skills, covering social media, data analytics, IT, design, business, and international marketing. The course emphasizes practical, applied education and skills development, offering a work placement or a major industry project as part of the learning experience.
Core Module
Marketing Technology Landscape – To prepare graduates for changing trends in digital transformation of all organisations.
Minimum Entry Requirements
Applicants under the age of 23 must have ordinary level Grade O6 or higher in five subjects. The subject list must include either English or Irish. Ordinary level Mathematics Grade O6 or higher is also a requirement to apply for year one of this course.
If applying as mature student (over 23 years) you may be exempted from this requirement and are eligible to apply. All applicants must have competence in spoken and written English.
Career Opportunities
- Social Media
- Content Creators and Designers
- Community Managers
- Digital Marketers
- Advertising and Communications
Module Listing
Year One
Semester 1
- Applied Global Digital Marketing [Mandatory]
- Introduction to Digital Marketing [Mandatory]
- Data Analytics and Visualisation [Elective]
- Graphic Design [Elective]
- International Marketing Applications [Elective]
- Introduction to Advertising [Elective]
- Introduction to Information Technologies, Applications and Social Media [Elective]
- Introduction to Marketing Theory [Elective]
- Project Management [Elective]
Semester 2
- Marketing Technology Landscape [Mandatory]
- Social Media Marketing and Global PR [Mandatory]
- The Marketing Communications Industry [Elective]
- Business Information Technology and Introduction to Data Analysis [Elective]
- Applied Industry Project / Placement [Elective]
- Web/App Design & Optimisation [Elective]
Schedule
Tuesday 6pm-10pm and Wednesday 8pm-10pm over the academic year. All classes are online while occasionally some lectures might be on site, with advance notice given.
Exams, if applicable, are in person and during daytime, with advance notice given.
Technological University Dublin: A Summary
Overview:
Technological University Dublin (TU Dublin) is a public university located in Dublin, Ireland. It offers a wide range of undergraduate and postgraduate programs across various disciplines. TU Dublin is known for its strong focus on practical learning and its commitment to providing students with the skills and knowledge they need to succeed in their chosen careers.
Services Offered:
Student Life and Campus Experience:
TU Dublin boasts a vibrant campus life with a diverse student body. Students can enjoy a range of activities and societies, including sports clubs, music groups, and drama societies. The university also offers a variety of support services, such as career counseling, academic advising, and student health services.
Key Reasons to Study There:
Practical Learning:
TU Dublin emphasizes practical learning, providing students with hands-on experience and industry connections.Diverse Programs:
The university offers a wide range of programs across various disciplines, catering to diverse interests and career aspirations.Vibrant Campus Life:
Students can enjoy a lively campus environment with numerous clubs, societies, and events.Strong Industry Links:
TU Dublin has strong connections with industry, providing students with opportunities for internships, placements, and career development.Academic Programs:
TU Dublin offers a wide range of undergraduate and postgraduate programs, including:
Undergraduate:
Arts, Business, Engineering, Science, Health Sciences, and more.Postgraduate:
Master's degrees, PhD programs, and professional development courses.Other:
TU Dublin has five locations in Dublin, including Grangegorman, Blanchardstown, Tallaght, City Centre, and Rathmines. The university is committed to sustainability and has over 400 sustainable businesses.
