Program Overview

Digital MarketingMargaíocht Dhigiteach

Course Title

Certificate in Digital Marketing

TU Code

TU5510

NFQ Level

Level 6

Award Type

Special Purpose

Award

Certificate in Digital Marketing (Special Purpose Award)

Duration

1 Year

Course Type

Undergraduate

Mode of Study

Part Time

Method of Delivery

Blended

Commencement Date

September 2025/January 2026

Location

Tallaght

Fees

€950

Course Description

This short course offers essential practical skills in social media for both industry and non-profit organizations, enabling participants to quickly learn key digital marketing techniques and apply them directly in their workplaces. It is a condensed version of the BA in Digital Marketing offered at TU Dublin's Tallaght Campus, with the option to later complete the full BA degree by using the credits earned.

The course is designed to address the current skill demands of Dublin's tech sector and the global market, with close links to technology hubs and Digital Docklands. The curriculum combines core marketing and applied digital skills, covering social media, data analytics, IT, design, business, and international marketing. The course emphasizes practical, applied education and skills development, offering a work placement or a major industry project as part of the learning experience.

Core Module

Marketing Technology Landscape – To prepare graduates for changing trends in digital transformation of all organisations.

Minimum Entry Requirements

Applicants under the age of 23 must have ordinary level Grade O6 or higher in five subjects. The subject list must include either English or Irish. Ordinary level Mathematics Grade O6 or higher is also a requirement to apply for year one of this course.

If applying as mature student (over 23 years) you may be exempted from this requirement and are eligible to apply. All applicants must have competence in spoken and written English.

Career Opportunities

• Social Media
  • Content Creators and Designers
  • Community Managers
  • Digital Marketers
  • Advertising and Communications

Module Listing

Year One

Semester 1

• Applied Global Digital Marketing [Mandatory]
• Introduction to Digital Marketing [Mandatory]
• Data Analytics and Visualisation [Elective]
• Graphic Design [Elective]
• International Marketing Applications [Elective]
• Introduction to Advertising [Elective]
• Introduction to Information Technologies, Applications and Social Media [Elective]
• Introduction to Marketing Theory [Elective]
• Project Management [Elective]

Semester 2

• Marketing Technology Landscape [Mandatory]
• Social Media Marketing and Global PR [Mandatory]
• The Marketing Communications Industry [Elective]
• Business Information Technology and Introduction to Data Analysis [Elective]
• Applied Industry Project / Placement [Elective]
• Web/App Design & Optimisation [Elective]

Schedule

Tuesday 6pm-10pm and Wednesday 8pm-10pm over the academic year. All classes are online while occasionally some lectures might be on site, with advance notice given.

Exams, if applicable, are in person and during daytime, with advance notice given.