Program Overview

Digital MarketingMargaíocht Dhigiteach

Course Title

Certificate in Applied Digital Marketing (Minor Award)

TU Code

TU5513

NFQ Level

Level 7

Award Type

Special Purpose

Award

Certificate in Applied Digital Marketing (Minor Award)

Duration

1 Year

Course Type

Undergraduate

Mode of Study

Part Time

Method of Delivery

On-Campus, Online

Commencement Date

September 2025/January 2026

Location

Tallaght

Fees

€1,875 Total Fee

What is... Digital Marketing?

Newest digital qualification offering up-to-the minute knowledge and skills to bring into any enterprise or organisation.

Industry practitioners delivering key modules bringing topical industry insights.

Shorter version of BA in Digital Marketing at TU Dublin Tallaght. Option to complete full BA degree later using these credits.

Responds to current skills needs of Dublin and global tech sector.

Close links with technology hubs and Digital Docklands.

Developing core Marketing and Applied Digital Skills.

Hybrid of digital/IT skills with international marketing and communications.

Social Media. Data Analytics. IT. Design. Business.

International core pillar throughout course.

Minimum Entry Requirements

• Under 23 applicants must have ordinary level Grade 06 or better in five subjects. The subject list must include either English or Irish. Ordinary level Mathematics Grade 06 or better is also a requirement to apply for year one of this course.
• A mature student must be over 23 years on 1st January of year of application. All applicants must have competence in spoken and written English.

Career Opportunities

• Social Media
• Content Creators and Designers
• Community Managers
• Digital Marketers
• Advertising and Communications

Module Listing

Year One

Semester 1

• Applied Global Digital Marketing [Mandatory]
• Data Analytics and Visualisation [Mandatory]
• Graphic Design [Mandatory]
• Introduction to Digital Marketing [Mandatory]
• Introduction to Marketing Theory [Mandatory]
• International Marketing Applications [Elective]
• Introduction to Information Technologies, Applications and Social Media [Elective]
• Project Management [Elective]

Semester 2

• Applied Industry Project / Placement [Mandatory]
• Marketing Technology Landscape [Mandatory]
• Social Media Marketing and Global PR [Mandatory]
• Web/App Design & Optimisation [Mandatory]
• The Marketing Communications Industry [Elective]
• Business Information Technology and Introduction to Data Analysis [Elective]

Schedule

Three evenings per week, online/blended delivery. Exams, if applicable, are scheduled during daytime and advised in advance.

Progression

There is progression onto the degree. If you’re thinking of doing this, email and we will explain the process to you.