Program Overview

Digital Marketing (TU782) (Formerly TU103)

Overview

The Bachelor of Arts in Digital Marketing is a brand new, employment-focused degree that is particularly relevant to the needs of Ireland's fast-expanding technology sector. The program aims to create industry-ready, career-focused graduates who are highly skilled in the needs of the modern digital enterprise.

Course Details

• TU Code: TU782
• NFQ Level: Level 7
• Award Type: Major
• Award: Bachelor of Arts
• Duration: 3 Years
• Course Type: Undergraduate
• Mode of Study: Part Time
• Method of Delivery: Blended
• Commencement Date: September 2025/January 2026
• Location: Tallaght

Fees

• Year 1: €1,825
• Year 2: €1,825
• Year 3: €2,300

What is Digital Marketing?

Digital marketing is a field that is growing rapidly, with ICT employers expanding their business operations. The program offers short course/special purpose awards in digital skills, making it an attractive option for those looking to enter the industry.

Minimum Entry Requirements

• Applicants under the age of 23 must have ordinary level Grade O6 or higher in five subjects, including either English or Irish.
• Ordinary level Mathematics Grade O6 or higher is also a requirement to apply for year one of this course.
• Mature students must be over 23 years on 1st January of the year of application.
• All applicants must have competence in spoken and written English.

Career Opportunities

• Social Media
• Content Creators and Designers
• Community Managers
• Digital Marketers
• Advertising and Communications

Course Content

Semester 1

• Behavioural Studies
• Critical Skills Development
• Introduction to Digital Marketing
• Introduction to Information Technologies, Applications and Social Media
• Introduction to Marketing Theory
  • Electives:
    • Analysing the Media
    • Culture and Identity
    • French 1
    • German 1
    • Introduction to Advertising
    • Spanish 1

Semester 2

• Business I.T. and Intro to Data Analysis
• Introduction to Statistics
• Marketing Technology Landscape
• The Marketing Communications Industry
• Trends in Cultures and Societies
  • Electives:
    • Active Citizenship
    • French 2
    • German 2
    • Media Communications
    • Principles of Management
    • Spanish 2

Semester 3

• Behavioural Economics
• Database Systems
• Graphic Design
• International Marketing Applications
• Marketing Law
  • Electives:
    • French 3
    • German 3
    • Human Resource Management
    • Media Options
    • Spanish

Semester 4

• Data Warehousing and Business Intelligence
• Fundamentals of Finance & Management Accounting
• Information Analysis for Decision Making
• Marketing & Business Development
• Research Methods
  • Electives:
    • French 4
    • German 4
    • Personal Finance
    • PR and Media Relations
    • Spanish

Semester 5

• Applied Global Digital Marketing
• Consumer Behaviour
• Data Analytics and Visualisation
• Marketing Channel Management
• Project Management
  • Electives:
    • Event Management/IMC 1
    • French 5
    • German 5
    • Sales Management
    • Spanish 6

Semester 6

• Applied Industry Project/Placement
• Quantitative Methods for Marketing
• Social Media Marketing and Global PR
• Web/App Design & Optimisation
  • Electives:
    • Event Management/IMC 2
    • French 6
    • German 6
    • Services & Business Marketing
    • Spanish 5

Schedule

• Year 1 & 2: Monday, Tuesday & Wednesday 6pm-10pm.
• Year 3: Monday, Wednesday & Thursday 6pm-10pm.

While all classes are online, occasionally some lectures might be on site, with advance notice given. Exams, if applicable, are in person and during daytime, with advance notice given.