Program Overview

Strategic Digital MarketingMargaíocht Dhigiteach Straitéiseach

Overview

This course is a 12-week online Strategic Digital Marketing course, held on Tuesday and Thursday nights, to unlock the secrets of digital marketing. From the transformative power of AI and the intricacies of SEO to the foundational elements of a rock-solid digital marketing strategy, we have got you covered.

Minimum Entry Requirements

• A Leaving Certificate with a minimum grade in Maths O6/H7; English or Irish O6/H7)
• A full Level 5 or 6 award
• Meet TU Dublin assessment criteria for mature entry

Course Content

Each week lectures will be delivered by academic experts or senior industry practitioners, giving students insights into the latest thinking and practice in Digital Marketing.

Key Areas Covered

• Digital Marketing Strategy: Builds the foundation of the programme, enabling learners to design and develop a digital marketing strategy which responds to real world challenges and opportunities.
• Conversion Rate Optimisation: As competition intensifies and costs of acquisition increase, digital marketers will need to develop strategies that will maximise CRO effectively.
• Search Engine Marketing: SEM is a key tool for accessing audiences using search and PPC advertising.
• Design Thinking: Design thinking enables learners to develop user centred solutions, vital not only for the UX but also for developing personalised content strategies.
• Immersive Technologies in Marketing: Immersive and experiential marketing is becoming more mainstream and will be vital for enabling brands to create virtual and inperson experiences facilitated by technology.
• Innovation, Entrepreneurship & Digital Marketing: Innovation and entrepreneurship drive new marketing strategies. Entreprenurship encourages agile and innovative behaviour for marketers.
• Social Media for Business: Social media remain a key channel for marketing communications with customers and being able to use it effectively and appropriately is vital to marketing success.
• AI and Marketing: AI is re-shaping the role of marketers, enabling content creation, data analysis and personalisation of content. Understanding its current and future capability is vital for designing successful marketing strategies.
• E-commerce: E-commerce, social commerce and online trading all continue to grow in importance for marketers who need to be able to address the challenges of the omnichannel environment in order to drive success.
• Email marketing: One of the most established digital marketing communication channels and still one of the most effective. Marketers benefit from understanding the power of email and how to use it to its maximum effect.

Schedule

• 3 contact hours per week 6pm to 9pm, plus self directed learning.

Provisional Schedule

| Tuesday |Thursday
---|---|---
Week 1 | 28/01/2025 | 30/01/2025
Week 2 | 04/02/2025 | 06/02/2025
Week 3 | 11/02/2025 | 13/02/2025
Week 4 | 18/02/2025 |
Week 5 | 25/02/2025 |
Week 6 | 04/03/2025 |
Week 7 | 11/03/2025 |
Week 8 | 18/03/2025 |
Week 9 | 25/03/2025 |
Week 10 | 01/04/2025 |
Week 11 | 08/04/2025 |
Spring | 15/04/2025 | NO CLASS
Break | 22/04/2025 | NO CLASS
Week 12 | 29/04/2025 |

Course Details

• Course Code: CPDBN04P
• ECTS: 10
• Level: Level 8
• Award: Single Module CPD Certificate
• Duration: 12 Weeks
• Course Type: Micro-credentials
• Mode of Study: Part Time
• Method of Delivery: Online
• Commencement Date: September 2025
• Location: Aungier Street

Fees

• Full Course Fee (Before any HCI award applied) is €1,500
• If eligible for the HCI fee subsidy of 50%, the fee is €750

Assessment

Assessment will be by means of a project.